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Spark “Spark - Wedding” 2019

Spark “Spark - Wedding” (2019) is a Spark commercial directed by Christopher Riggert, produced by Finch. It won 3 awards, including Cannes Lions 2019 Film Craft Bronze and LIA 2019 Bronze — Production & Post-Production / Direction.

A montage of diverse couples celebrating their weddings, highlighting the joy and magic of their special day, culminating in the brand's tagline.

Video: The Spark Series on YouTube

Shot by shot

  1. A newlywed couple, a man in a suit and a woman in a white dress, kiss as colorful confetti falls around them in a celebratory moment.© Spark0:00
  2. Two men in white shirts and dark pants perform a synchronized dance routine against a plain wall, with one man pointing at the camera.© Spark0:09
  3. A joyful bride in a white gown dances with her groom in a dark suit at their wedding reception, surrounded by purple and blue lights.© Spark0:11
  4. A bride and groom embrace, with the sun flaring brightly behind them, creating a romantic and ethereal glow.© Spark0:15
  5. A sparkling diamond ring is centered on a dark background, surrounded by smaller, mirrored versions of itself, creating a kaleidoscopic effect.© Spark0:21
  6. A silhouetted man in a suit stands by a window, looking out, in a dimly lit room.© Spark0:29
  7. A silhouetted man stands in front of a large window, looking out at the sky, then turns to the side.© Spark0:36
  8. A newlywed couple, a woman in a white wedding dress and a man in a blue suit, dance together at night in front of an old stone building.© Spark0:43
  9. A groom in a black tuxedo with a bow tie and boutonniere looks up and smiles during a wedding ceremony inside a church.© Spark0:46
  10. A beautiful bride in a white lace wedding dress and veil smiles, holding a bouquet of flowers, as she walks outdoors on her wedding day.© Spark0:47
  11. A newlywed couple, a woman in a white wedding dress and a man in a black suit, are handcuffed together and smiling excitedly at their wedding reception.© Spark0:51
  12. A newlywed couple, a woman in a white wedding dress and a man in a blue suit, walk hand-in-hand down the aisle of a church, smiling and gesturing.© Spark0:53

Stills © Spark. Made by Finch and Christopher Riggert.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing diverse weddings to emphasize universal joy and connection.

Tagline: “The Spark Series”

wedding montagediverse couplescelebratory atmosphereromantic lightingemotional momentssymbolic imagery

The cut

Length
60 s
Shots
46
Average shot
1.3 s

What creatives use Spark “Spark - Wedding” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Spark “Spark - Wedding”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A newlywed couple, a man in a suit and a woman in a white dress, kiss as colorful confetti falls around them in a celebratory moment.© SparkTwo men in white shirts and dark pants perform a synchronized dance routine against a plain wall, with one man pointing at the camera.© SparkA joyful bride in a white gown dances with her groom in a dark suit at their wedding reception, surrounded by purple and blue lights.© SparkA bride and groom embrace, with the sun flaring brightly behind them, creating a romantic and ethereal glow.© Spark
    Frames from Spark “Spark - Wedding”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Spark “Spark - Wedding” in order, with its length, framing and what happens in it.

    A newlywed couple, a man in a suit and a woman in a white dress, kiss as colorful confetti falls around them in a celebratory moment.© SparkTwo men in white shirts and dark pants perform a synchronized dance routine against a plain wall, with one man pointing at the camera.© SparkA joyful bride in a white gown dances with her groom in a dark suit at their wedding reception, surrounded by purple and blue lights.© SparkA bride and groom embrace, with the sun flaring brightly behind them, creating a romantic and ethereal glow.© SparkA sparkling diamond ring is centered on a dark background, surrounded by smaller, mirrored versions of itself, creating a kaleidoscopic effect.© SparkA silhouetted man in a suit stands by a window, looking out, in a dimly lit room.© Spark
    Length: 60 s · Shots: 46 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a diverse couples

    Before you present an idea, you need to know who has done it, and how.

    Spark “Spark - Wedding” is built on a diverse couples. Search the library by idea to see every spot that uses it.

    Ad Council: Love Has No Labels “Love Cam”© Ad Council: Love Has No LabelsPandora “Valentine's”© PandoraLovehoney “Feel the Lovehoney”© LovehoneyMarriage Equality “Vote Yes”© Marriage Equality
    Ad Council: Love Has No Labels · Pandora · Lovehoney · Marriage Equality

More commercials by Christopher Riggert

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Spark “Spark - Wedding” commercial?

Christopher Riggert directed it, produced by Finch.

What awards did Spark “Spark - Wedding” win?

3 awards, including Cannes Lions 2019 Film Craft Bronze, LIA 2019 Bronze — Production & Post-Production / Direction and LIA 2019 Bronze — Production & Post-Production / Performance/Casting.

What is the tagline of Spark “Spark - Wedding”?

“The Spark Series”

Sources for the credits and awards

The WorkThe Work2019.liaentries.com