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Sheba “Hope Grows - The Wonder of Coral” 2021

Sheba “Hope Grows - The Wonder of Coral” (2021) is a Sheba commercial directed by Murray Butler. It won one award: Kinsale Sharks 2021 Bronze Film Craft - Animation (International) - Animation Design.

This ad highlights the devastating impact of coral reef extinction on marine life and introduces Hope Reef, the world's largest coral reef restoration program, encouraging viewers to share the film to raise funds.

Video: SHEBA® Brand on YouTube

Shot by shot

  1. An underwater shot shows a desolate coral reef with bleached coral and sparse marine life, as sunlight filters through the deep blue water.© Sheba0:00
  2. An underwater shot shows a small, vibrant blue fish swimming near a coral reef, with sunlight filtering through the water's surface.© Sheba0:05
  3. A small, iridescent blue fish swims past a large, dark-colored grouper among coral reefs underwater.© Sheba0:12
  4. Two small, colorful fish swim through a vibrant coral reef, showcasing the beauty of underwater life.© Sheba0:19
  5. An underwater shot shows a vibrant coral reef teeming with colorful fish, as a manta ray gracefully swims in the background, with sunlight filtering through the water's surface.© Sheba0:23
  6. A vibrant underwater scene shows a variety of colorful fish swimming around a large, healthy coral reef, with sunlight filtering through the clear blue water.© Sheba0:29
  7. A vibrant red coral stands out among other colorful corals and marine life on the ocean floor, with clear blue water above.© Sheba0:32
  8. A large school of small fish swims in a swirling, circular formation, creating a tunnel-like shape underwater with light at the end.© Sheba0:38
  9. A large sea turtle with a brown shell swims over a vibrant coral reef, surrounded by smaller fish and other marine life in clear blue water.© Sheba0:42
  10. A vibrant underwater scene shows diverse fish swimming around colorful coral reefs, with sunlight filtering through the clear blue water.© Sheba0:47
  11. A group of manta rays swim gracefully over a vibrant coral reef, with one ray prominently featured in the foreground.© Sheba0:52
  12. An aerial shot of a coral reef with the word "HOPE" visible, then transitions to a Sheba logo and text on a blue background with light rays.© Sheba1:22

Stills © Sheba. Made by Murray Butler.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the transformation of a dying reef into a thriving ecosystem.

Tagline: “HOPE GROWS. The more you watch the ads, the more you raise to grow new reefs. SO HIT THAT SHARE BUTTON”

problem_solutionbefore_aftercall_to_actionenvironmental_awarenesshopeful_futurenature_as_protagonist

The cut

Length
98 s
Shots
24
Average shot
4.1 s

What creatives use Sheba “Hope Grows - The Wonder of Coral” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sheba “Hope Grows - The Wonder of Coral”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An underwater shot shows a desolate coral reef with bleached coral and sparse marine life, as sunlight filters through the deep blue water.© ShebaAn underwater shot shows a small, vibrant blue fish swimming near a coral reef, with sunlight filtering through the water's surface.© ShebaA small, iridescent blue fish swims past a large, dark-colored grouper among coral reefs underwater.© ShebaTwo small, colorful fish swim through a vibrant coral reef, showcasing the beauty of underwater life.© Sheba
    Frames from Sheba “Hope Grows - The Wonder of Coral”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sheba “Hope Grows - The Wonder of Coral” in order, with its length, framing and what happens in it.

    An underwater shot shows a desolate coral reef with bleached coral and sparse marine life, as sunlight filters through the deep blue water.© ShebaAn underwater shot shows a small, vibrant blue fish swimming near a coral reef, with sunlight filtering through the water's surface.© ShebaA small, iridescent blue fish swims past a large, dark-colored grouper among coral reefs underwater.© ShebaTwo small, colorful fish swim through a vibrant coral reef, showcasing the beauty of underwater life.© ShebaAn underwater shot shows a vibrant coral reef teeming with colorful fish, as a manta ray gracefully swims in the background, with sunlight filtering through the water's surface.© ShebaA vibrant underwater scene shows a variety of colorful fish swimming around a large, healthy coral reef, with sunlight filtering through the clear blue water.© Sheba
    Length: 98 s · Shots: 24 · Average shot: 4.1 s

  3. 03Ad ideas: every spot built on a problem_solution

    Before you present an idea, you need to know who has done it, and how.

    Sheba “Hope Grows - The Wonder of Coral” is built on a problem_solution. Search the library by idea to see every spot that uses it.

    Zalando “Pre-owned. Drama-free”© ZalandoInspired by Iceland “Sweatpant Boots”© Inspired by IcelandCampbell's “Campbell's Instead”© Campbell'sTelia “Playing Apart”© Telia
    Zalando · Inspired by Iceland · Campbell's · Telia

More commercials by Murray Butler

  • Nintendo "Pokémon Sword & Shield" (2025) commercial still© NintendoNintendo “Pokémon Sword & Shield” 2025Dir. Murray Butler · Leo Burnett
  • Kohler "Poseidon DC" (2023) commercial still© KohlerKohler “Poseidon DC” 2023Dir. Murray Butler · Direct To Client
  • Dell "Defy Boundaries" (2022) commercial still© DellDell “Defy Boundaries” 2022Dir. Murray Butler · Dell Blue
  • Google "Read Along with Google Home Mini" (2019) commercial still© GoogleGoogle “Read Along with Google Home Mini” 2019Dir. Murray Butler · 72andSunny

Award-winning fmcg commercials

  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025
  • Temptations "Teenage Cat" (2025) commercial still© TemptationsTemptations “Teenage Cat” 2025Dir. Randy Krallman · adam&eve\TBWABritish Arrows Gold 2025

Questions

Who directed the Sheba “Hope Grows - The Wonder of Coral” commercial?

Murray Butler directed it.

What awards did Sheba “Hope Grows - The Wonder of Coral” win?

1 awards, including Kinsale Sharks 2021 Bronze Film Craft - Animation (International) - Animation Design.

What is the tagline of Sheba “Hope Grows - The Wonder of Coral”?

“HOPE GROWS. The more you watch the ads, the more you raise to grow new reefs. SO HIT THAT SHARE BUTTON”

Sources for the credits and awards

web.archive.orgweb.archive.org