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Seguradora Líder “War” 2017

Seguradora Líder “War” (2017) is a Seguradora Líder commercial directed by Eduardo Lubiazi for Master Comunicação, produced by The Youth. It won one award: El Ojo de Iberoamérica 2017 Silver Film – FL8: Instituciones y servicios financieros.

A veteran recounts his experiences in the Iraq War and a car accident that cost him his leg, highlighting the unexpected dangers of everyday life.

Video: Master Comunicação on YouTube

Shot by shot

  1. A wide shot of a suburban street shows a blue tarp covering a car, with a man mowing a lawn in the background.© Seguradora Líder0:00
  2. A car drives past a suburban house with a basketball hoop in the driveway on a sunny day, with trees and other houses visible in the background.© Seguradora Líder0:07
  3. A car drives down a winding road through a forest, with the sun setting directly ahead, casting a warm glow.© Seguradora Líder0:14
  4. A blurry, fast-moving shot through a dense forest with tall trees and green foliage, with the sky visible through the branches.© Seguradora Líder0:19
  5. An empty swing set sits in a grassy backyard, with a brick house and a screened-in porch visible in the background.© Seguradora Líder0:24
  6. A close-up shot of a person's tattooed arm, with a clenched fist, as the camera slowly pans up the arm.© Seguradora Líder0:32
  7. A man with tattoos on his arm sits with his hands clasped, wearing a dark t-shirt and shorts, in a dimly lit room.© Seguradora Líder0:47
  8. A man's head is seen in a medium closeup, looking at framed photos on a wall, while subtitles appear on screen.© Seguradora Líder0:51
  9. A man in his 30s with dark hair and a beard speaks to the camera, with an American flag visible in the background.© Seguradora Líder0:59
  10. A low-angle shot of trees with golden leaves against a bright blue sky, with text overlay about Daniel Lopez's military service.© Seguradora Líder1:09
  11. A man with short dark hair and a beard, wearing a dark shirt, looks off-screen as he speaks in a softly lit room.© Seguradora Líder1:25
  12. A blurry extreme closeup shot of a prosthetic leg's mechanical parts, with Portuguese subtitles at the bottom of the screen.© Seguradora Líder1:44

Stills © Seguradora Líder. Made by Master Comunicação, The Youth and Eduardo Lubiazi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

War veteran's story reveals traffic accidents are more dangerous than war.

Tagline: “Traffic accidents cause 32 times more victims than wars.”

veteran's testimonyunexpected twistcontrast of dangerspersonal tragedydocumentary style intervieweveryday vs. combat danger

The cut

Length
118 s
Shots
25
Average shot
4.7 s

What creatives use Seguradora Líder “War” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Seguradora Líder “War”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a suburban street shows a blue tarp covering a car, with a man mowing a lawn in the background.© Seguradora LíderA car drives past a suburban house with a basketball hoop in the driveway on a sunny day, with trees and other houses visible in the background.© Seguradora LíderA car drives down a winding road through a forest, with the sun setting directly ahead, casting a warm glow.© Seguradora LíderA blurry, fast-moving shot through a dense forest with tall trees and green foliage, with the sky visible through the branches.© Seguradora Líder
    Frames from Seguradora Líder “War”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Seguradora Líder “War” in order, with its length, framing and what happens in it.

    A wide shot of a suburban street shows a blue tarp covering a car, with a man mowing a lawn in the background.© Seguradora LíderA car drives past a suburban house with a basketball hoop in the driveway on a sunny day, with trees and other houses visible in the background.© Seguradora LíderA car drives down a winding road through a forest, with the sun setting directly ahead, casting a warm glow.© Seguradora LíderA blurry, fast-moving shot through a dense forest with tall trees and green foliage, with the sky visible through the branches.© Seguradora LíderAn empty swing set sits in a grassy backyard, with a brick house and a screened-in porch visible in the background.© Seguradora LíderA close-up shot of a person's tattooed arm, with a clenched fist, as the camera slowly pans up the arm.© Seguradora Líder
    Length: 118 s · Shots: 25 · Average shot: 4.7 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Seguradora Líder “War” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

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Questions

Who directed the Seguradora Líder “War” commercial?

Eduardo Lubiazi directed it, produced by The Youth, for the agency Master Comunicação.

Which agency made Seguradora Líder “War”?

Master Comunicação created it for Seguradora Líder (2017).

What awards did Seguradora Líder “War” win?

1 awards, including El Ojo de Iberoamérica 2017 Silver Film – FL8: Instituciones y servicios financieros.

What is the tagline of Seguradora Líder “War”?

“Traffic accidents cause 32 times more victims than wars.”

Sources for the credits and awards

elojodeiberoamerica.com