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SegaSoft “Egg” 1997

SegaSoft “Egg” (1997) is a SegaSoft commercial directed by Rocky Morton for Ground Zero, produced by Morton Jankel Zander. It won 2 awards, including Clio 1997 Gold — Television/Cinema / Direction-Visual Style.

A man's mundane life takes a surreal turn as he interacts with eggs, leading to a bizarre transformation and a cryptic message about rules not applying.

Video: Steve Armstrong on Vimeo

Shot by shot

  1. A close-up shot of a green-tinted alarm clock with a chicken illustration on its face, as the second hand ticks.© SegaSoft0:02
  2. A person's hand gently places a single egg onto a metal rack, with a blurry background, in a dark, mysterious setting.© SegaSoft0:05
  3. A man with short blonde hair and a green-tinted face holds a white egg with water droplets, looking at it intently in a dark, mysterious setting.© SegaSoft0:15
  4. A person's arm and hand are visible as they place a white egg on a wooden table next to a glass of water in a dimly lit room.© SegaSoft0:18
  5. A man's face is shown in a tight closeup, with a green tint, as he looks down intently.© SegaSoft0:26
  6. A dark liquid swirls in a clear glass mug, seen from directly above, with a green tint over the scene.© SegaSoft0:29
  7. A man's eye is shown in extreme closeup, looking down, with a green tint over the image.© SegaSoft0:31
  8. A macro closeup shot of a small insect crawling on a textured surface, possibly a plant or skin, with a blurry green background.© SegaSoft0:35
  9. A person's face, with dark shadows around their eyes, is shown in a tight closeup as they look down.© SegaSoft0:37
  10. A man with short hair and a white t-shirt looks down and then up, with a green tint to the lighting.© SegaSoft0:42
  11. A man's face, with green skin and wide eyes, cracks like an eggshell as he looks in terror.© SegaSoft0:44
  12. A blurry, green-tinted extreme closeup shows a small, brown chicken pecking at something on the face of an alarm clock, with the numbers 4, 5, and 6 visible.© SegaSoft0:50

Stills © SegaSoft. Made by Ground Zero, Morton Jankel Zander and Rocky Morton.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Surreal, unsettling narrative where a man's reality cracks like an egg.

Tagline: “Your rules do not apply here.”

surrealismbody horrormundane made strangecryptic messageunsettling atmosphere

The cut

Length
61 s
Shots
31
Average shot
2.0 s

What creatives use SegaSoft “Egg” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of SegaSoft “Egg”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a green-tinted alarm clock with a chicken illustration on its face, as the second hand ticks.© SegaSoftA person's hand gently places a single egg onto a metal rack, with a blurry background, in a dark, mysterious setting.© SegaSoftA man with short blonde hair and a green-tinted face holds a white egg with water droplets, looking at it intently in a dark, mysterious setting.© SegaSoftA person's arm and hand are visible as they place a white egg on a wooden table next to a glass of water in a dimly lit room.© SegaSoft
    Frames from SegaSoft “Egg”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of SegaSoft “Egg” in order, with its length, framing and what happens in it.

    A close-up shot of a green-tinted alarm clock with a chicken illustration on its face, as the second hand ticks.© SegaSoftA person's hand gently places a single egg onto a metal rack, with a blurry background, in a dark, mysterious setting.© SegaSoftA man with short blonde hair and a green-tinted face holds a white egg with water droplets, looking at it intently in a dark, mysterious setting.© SegaSoftA person's arm and hand are visible as they place a white egg on a wooden table next to a glass of water in a dimly lit room.© SegaSoftA man's face is shown in a tight closeup, with a green tint, as he looks down intently.© SegaSoftA dark liquid swirls in a clear glass mug, seen from directly above, with a green tint over the scene.© SegaSoft
    Length: 61 s · Shots: 31 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    SegaSoft “Egg” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

More commercials by Rocky Morton

  • Fox Sports "Dumpster" (2003) commercial still© Fox SportsFox Sports “Dumpster” 2003Dir. Rocky Morton · TBWA\Chiat\DayD&AD Yellow Pencil 2003
  • FOX Sports Net "Milk" (2001) commercial still© FOX Sports NetFOX Sports Net “Milk” 2001Dir. Rocky Morton · Cliff Freeman & PartnersCannes Lions Gold 2000
  • Segasoft "Obsidian Egg" (1997) commercial still© SegasoftSegasoft “Obsidian Egg” 1997Dir. Rocky Morton · Ground ZeroClio Awards Gold 1997
  • Smart Energy "Einstein Knows Best" (2022) commercial still© Smart EnergySmart Energy “Einstein Knows Best” 2022Dir. Rocky Morton · AMVCreative Circle Bronze 2022
  • Csi "Take Your Work Home" (2006) commercial still© CsiCsi “Take Your Work Home” 2006Dir. Rocky Morton · The Martin AgencyD&AD Wood Pencil 2006
  • RBC "Future Launch" (2019) commercial still© RBCRBC “Future Launch” 2019Dir. Rocky Morton · Battery

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the SegaSoft “Egg” commercial?

Rocky Morton directed it, produced by Morton Jankel Zander, for the agency Ground Zero.

Which agency made SegaSoft “Egg”?

Ground Zero created it for SegaSoft (1997).

What awards did SegaSoft “Egg” win?

2 awards, including Clio 1997 Gold — Television/Cinema / Direction-Visual Style and Clio 1997 Gold — Television/Cinema / Visual Effects.

What is the tagline of SegaSoft “Egg”?

“Your rules do not apply here.”

Sources for the credits and awards

web.archive.org