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Rexona “Stunt City” 2005

Rexona “Stunt City” (2005) is a Rexona commercial directed by Ivan Zacharias for Lowe, produced by Stink. It won 7 awards, including Cannes Lions 2005 Film Gold, D&AD 2006 Wood Pencil — TV & Cinema Advertising / Cinema Commercials 41 - 120 Seconds and Clio 2006 Bronze — Television/Cinema / Visual Effects.

In a city where everyday life is a constant action movie, a man navigates explosions, car crashes, and daring escapes, all while staying fresh with Rexona deodorant.

Video: Ivan Zacharias on Vimeo

Shot by shot

  1. A man in a white shirt and khaki pants walks across a city street as cars flip and crash around him, while another man sets up a cafe table.© Rexona0:00
  2. A man and a woman look out of a window in a brick building, observing a city skyline with skyscrapers and construction cranes in the background.© Rexona0:06
  3. A man in a blue shirt hangs from a building ledge, while people sit on a bus roof and at a cafe table on a sunny street.© Rexona0:13
  4. A man in a blue shirt and grey pants jumps onto the roof of a white van, holding a brown briefcase, with a harbor and buildings in the background.© Rexona0:15
  5. A police car drifts around a corner, kicking up smoke, as a motorcycle speeds past on one wheel, all in front of a busy cafe.© Rexona0:19
  6. A young woman with blonde hair, wearing a pink top, smiles while working behind a counter in a cafe.© Rexona0:21
  7. A man in a grey shirt and dark pants slips on a white substance on a busy city sidewalk, scattering items from a nearby display.© Rexona0:26
  8. A wide shot of a bustling city street with pedestrians, cars, and a motorcycle, featuring old buildings and modern skyscrapers in the background.© Rexona0:30
  9. A man in a suit sits on a bench, reading a newspaper that is on fire, while a woman sits next to him and a motorcycle speeds past.© Rexona0:36
  10. A motorcyclist in a helmet and black gear skids to a stop in front of a reception desk, where a man in a suit is writing.© Rexona0:39
  11. A man in a suit, engulfed in flames, walks out of a building labeled "HALL" as two other men walk past him, seemingly unfazed.© Rexona0:43
  12. A woman in a light pink top and dark skirt serves coffee to colleagues at a long conference table in a modern office with city views.© Rexona0:46

Stills © Rexona. Made by Lowe, Stink and Ivan Zacharias.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday life is an action movie, but Rexona keeps you cool under pressure.

Tagline: “It won't let you down.”

hyper-realityaction movie tropesunfazed protagonistproduct as solutionvisual metaphorcontrast humor

The cut

Length
60 s
Shots
42
Average shot
1.4 s

What creatives use Rexona “Stunt City” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Rexona “Stunt City”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a white shirt and khaki pants walks across a city street as cars flip and crash around him, while another man sets up a cafe table.© RexonaA man and a woman look out of a window in a brick building, observing a city skyline with skyscrapers and construction cranes in the background.© RexonaA man in a blue shirt hangs from a building ledge, while people sit on a bus roof and at a cafe table on a sunny street.© RexonaA man in a blue shirt and grey pants jumps onto the roof of a white van, holding a brown briefcase, with a harbor and buildings in the background.© Rexona
    Frames from Rexona “Stunt City”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Rexona “Stunt City” in order, with its length, framing and what happens in it.

    A man in a white shirt and khaki pants walks across a city street as cars flip and crash around him, while another man sets up a cafe table.© RexonaA man and a woman look out of a window in a brick building, observing a city skyline with skyscrapers and construction cranes in the background.© RexonaA man in a blue shirt hangs from a building ledge, while people sit on a bus roof and at a cafe table on a sunny street.© RexonaA man in a blue shirt and grey pants jumps onto the roof of a white van, holding a brown briefcase, with a harbor and buildings in the background.© RexonaA police car drifts around a corner, kicking up smoke, as a motorcycle speeds past on one wheel, all in front of a busy cafe.© RexonaA young woman with blonde hair, wearing a pink top, smiles while working behind a counter in a cafe.© Rexona
    Length: 60 s · Shots: 42 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a unfazed protagonist

    Before you present an idea, you need to know who has done it, and how.

    Rexona “Stunt City” is built on a unfazed protagonist. Search the library by idea to see every spot that uses it.

    Corteiz “Corteiz Bolo Is Big”© CorteizMerrell “Breathe”© MerrellCheez-it “Night Sky”© Cheez-itEgg Farmers of Canada “Trains”© Egg Farmers of Canada
    Corteiz · Merrell · Cheez-it · Egg Farmers of Canada

More commercials by Ivan Zacharias

More from Lowe

  • Stella Artois "Ice Skating Priests" (2005) commercial still© Stella ArtoisStella Artois “Ice Skating Priests” 2005Dir. Jonathan Glazer · LoweD&AD Yellow Pencil 2006
  • Shanghai General Motors "Human Traffic Signs" (2014) commercial still© Shanghai General MotorsShanghai General Motors “Human Traffic Signs” 2014Dir. Eun Taek Cha · LoweSpikes Asia Silver 2014
  • Interbrew UK "Devil's Island" (2003) commercial still© Interbrew UKInterbrew UK “Devil's Island” 2003Dir. Jonathan Glazer · LoweThe One Show Silver 2003
  • Syn Mun Kong Insurance "Thai Mung" (2009) commercial still© Syn Mun Kong InsuranceSyn Mun Kong Insurance “Thai Mung” 2009LoweCannes Lions Bronze 2009
  • Quality Street "Big" (2004) commercial still© Quality StreetQuality Street “Big” 2004Dir. Mark Denton · LoweEurobest Bronze 2004
  • UK/Stella Artois "Devil's Island" (2003) commercial still© UK/Stella ArtoisUK/Stella Artois “Devil's Island” 2003Dir. Jonathan Glazer · LoweClio Awards Bronze 2003

Award-winning beauty & personal care commercials

Questions

Who directed the Rexona “Stunt City” commercial?

Ivan Zacharias directed it, produced by Stink, for the agency Lowe.

Which agency made Rexona “Stunt City”?

Lowe created it for Rexona (2005).

What awards did Rexona “Stunt City” win?

7 awards, including Cannes Lions 2005 Film Gold, D&AD 2006 Wood Pencil — TV & Cinema Advertising / Cinema Commercials 41 - 120 Seconds, D&AD 2006 Wood Pencil — TV & Cinema Advertising / TV Commercials 21 - 40 Seconds and D&AD 2006 Wood Pencil — TV & Cinema Crafts / Art Direction.

What is the tagline of Rexona “Stunt City”?

“It won't let you down.”

Sources for the credits and awards

smugglersite.comen.wikipedia.orgweb.archive.orgdandad.orgweb.archive.org