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Quix “Esponja” 2004

Quix “Esponja” (2004) is a Quix commercial directed by Alejandro Harriet for J Walter Thompson Chilena, produced by Cinemágica. It won one award: D&AD 2004 Wood Pencil — TV & Cinema Advertising Non-English Language / Television Commercials - Up to and including 20 seconds.

A scientific demonstration reveals the shocking amount of bacteria on a used sponge and shows how Quix dish soap eliminates them, ensuring hygiene for your family.

Video: QuixChile on YouTube

Frames

  1. Quix “Esponja”, shot 1© Quix0:00
  2. Quix “Esponja”, shot 2© Quix0:05
  3. Quix “Esponja”, shot 2© Quix0:11
  4. Quix “Esponja”, shot 2© Quix0:17
  5. Quix “Esponja”, shot 2© Quix0:23
  6. A person in a lab coat conducts a science experiment with two beakers of colored liquid, two petri dishes, and a bottle of Quix dish soap on a white table.© Quix0:29
  7. A close-up shot shows two hands pointing at two beakers with colored liquid and two sponges on petri dishes, demonstrating the product's antibacterial properties.© Quix0:42
  8. A blue bottle of Quix dish soap with a label showing "Anti Bacterial" and a lime, stands on a white surface with text and logo appearing on the left.© Quix0:46

Stills © Quix. Made by J Walter Thompson Chilena, Cinemágica and Alejandro Harriet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Scientific demonstration of product effectiveness against bacteria on sponges.

Tagline: “Más higiene y protección para toda tu familia.”

scientific demonstrationproblem-solutionbefore and aftervisual evidenceexpert endorsement

The cut

Length
50 s
Shots
5
Average shot
10.0 s

What creatives use Quix “Esponja” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Quix “Esponja”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Quix “Esponja”, 0:00© QuixQuix “Esponja”, 0:05© QuixQuix “Esponja”, 0:11© QuixQuix “Esponja”, 0:17© Quix
    Frames from Quix “Esponja”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Quix “Esponja” in order, with its length, framing and what happens in it.

    Quix “Esponja”, 0:00© QuixQuix “Esponja”, 0:05© QuixQuix “Esponja”, 0:11© QuixQuix “Esponja”, 0:17© QuixQuix “Esponja”, 0:23© QuixA person in a lab coat conducts a science experiment with two beakers of colored liquid, two petri dishes, and a bottle of Quix dish soap on a white table.© Quix
    Length: 50 s · Shots: 5 · Average shot: 10.0 s

  3. 03Ad ideas: every spot built on a scientific demonstration

    Before you present an idea, you need to know who has done it, and how.

    Quix “Esponja” is built on a scientific demonstration. Search the library by idea to see every spot that uses it.

    Wacoal Sports “Wow Girls’ Lab”© Wacoal SportsMercedes-Benz “Chicken”© Mercedes-BenzUnilever “NEXXUS - Nexxtina”© Unilevergot2b “Hair Color Revolution to Beat the Heat”© got2b
    Wacoal Sports · Mercedes-Benz · Unilever · got2b

Award-winning fmcg commercials

  • Finish "Water Index" (2022) commercial still© FinishFinish “Water Index” 2022Dir. Tarık BayarEffie Awards Grand Prix 2022
  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Quix “Esponja” commercial?

Alejandro Harriet directed it, produced by Cinemágica, for the agency J Walter Thompson Chilena.

Which agency made Quix “Esponja”?

J Walter Thompson Chilena created it for Quix (2004).

What awards did Quix “Esponja” win?

1 awards, including D&AD 2004 Wood Pencil — TV & Cinema Advertising Non-English Language / Television Commercials - Up to and including 20 seconds.

What is the tagline of Quix “Esponja”?

“Más higiene y protección para toda tu familia.”

Sources for the credits and awards

dandad.org