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commercial production company

Late Shift

Late Shift is a commercial production company. FrameThrower's visual library has 6 of its commercials (2025–2026), cut shot by shot. The work includes spots for Citizen Watch America, Big O Tires, Rutgers University and Dolce Vita, directed by Matt Genesis, GoshDamn and Sophia Prestwich among others, for agencies including Bossy Women, BarkleyOKRP and Agency Pure.

6
Commercials in our library
2025–2026
Active

01 · Featured

Late Shift's most awarded commercial

Citizen Watch America “Powered By Any Light Fio” (2026), still© Citizen Watch AmericaCitizen Watch America “Powered By Any Light Fio” (2026), frame 2© Citizen Watch AmericaCitizen Watch America “Powered By Any Light Fio” (2026), frame 3© Citizen Watch AmericaCitizen Watch America “Powered By Any Light Fio” (2026), frame 4© Citizen Watch AmericaCitizen Watch America “Powered By Any Light Fio” (2026), frame 5© Citizen Watch AmericaCitizen Watch America “Powered By Any Light Fio” (2026), frame 6© Citizen Watch America

Citizen Watch America “Powered By Any Light Fio” 2026

Friends get ready for a night out, choosing outfits and accessories, culminating in a vibrant club scene where Citizen watches are powered by any light.

Directed by Matt Genesis · Bossy Women · Late Shift

02 · Directors

Notable directors at Late Shift

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Late Shift's clients

Every brand in the library, by award-winning work.

  • Citizen Watch America2026

    3 commercials

  • Big O Tires2026

    1 commercials

  • Rutgers University2026

    1 commercials

  • Dolce Vita2025

    1 commercials

04 · Works with

Who Late Shift works with

From the credits: the companies behind the spots, by number of spots.

Agencies Late Shift works for

05 · Work

Commercials by Late Shift

Our visual library has 6 Late Shift commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

Citizen Watch America “Powered By Any Light Fio” (2026)© Citizen Watch AmericaCitizen Watch America “Powered By Any Light Fio” 2026
Citizen Watch America “Citizen Watches - Powered By Any Light Endeavour” (2026)© Citizen Watch AmericaCitizen Watch America “Citizen Watches - Powered By Any Light Endeavour” 2026
Citizen Watch America “Citizen Watches - Powered By Any Light Dive” (2026)© Citizen Watch AmericaCitizen Watch America “Citizen Watches - Powered By Any Light Dive” 2026
Big O Tires “Nail” (2026)© Big O TiresBig O Tires “Nail” 2026
Rutgers University “Rutgers university - One More” (2026)© Rutgers UniversityRutgers University “Rutgers university - One More” 2026

Most awarded

  • Citizen Watch America "Powered By Any Light Fio" (2026) commercial still© Citizen Watch AmericaCitizen Watch America “Powered By Any Light Fio” 2026Dir. Matt Genesis · Bossy Women
  • Citizen Watch America "Citizen Watches - Powered By Any Light Endeavour" (2026) commercial still© Citizen Watch AmericaCitizen Watch America “Citizen Watches - Powered By Any Light Endeavour” 2026Dir. Matt Genesis · Bossy Women
  • Citizen Watch America "Citizen Watches - Powered By Any Light Dive" (2026) commercial still© Citizen Watch AmericaCitizen Watch America “Citizen Watches - Powered By Any Light Dive” 2026Dir. Matt Genesis · Bossy Women
  • Big O Tires "Nail" (2026) commercial still© Big O TiresBig O Tires “Nail” 2026Dir. GoshDamn · BarkleyOKRP
  • Rutgers University "Rutgers university - One More" (2026) commercial still© Rutgers UniversityRutgers University “Rutgers university - One More” 2026Dir. Matt Genesis · Agency Pure
  • Dolce Vita "Waterproof Boots" (2025) commercial still© Dolce VitaDolce Vita “Waterproof Boots” 2025Dir. Sophia Prestwich

06 · For producers

What producers use Late Shift's page for

  1. 01Who directs for Late Shift

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Late Shift's 6 commercials, with the agencies and awards.

    Citizen Watch America “Powered By Any Light Fio”© Citizen Watch AmericaCitizen Watch America “Citizen Watches - Powered By Any Light Endeavour”© Citizen Watch AmericaCitizen Watch America “Citizen Watches - Powered By Any Light Dive”© Citizen Watch AmericaBig O Tires “Nail”© Big O Tires
    Matt Genesis · GoshDamn · Sophia Prestwich

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Late Shift's work by year, brand and award in one place, and the companies with a similar body of work.

    ILA Studio© LETGOGolden Projects© TeliaPartner Films© GucciOctopus Inc© Ketel One
    Similar: ILA Studio, Golden Projects, Partner Films

07 · Questions

About Late Shift

What commercials has Late Shift made?+

6 in the library, 2025–2026, including Citizen Watch America “Powered By Any Light Fio”, Citizen Watch America “Citizen Watches - Powered By Any Light Endeavour”, Citizen Watch America “Citizen Watches - Powered By Any Light Dive” and Big O Tires “Nail”.

Which agencies has Late Shift worked with?+

Bossy Women (3), BarkleyOKRP (1) and Agency Pure (1).

Which directors are behind Late Shift's commercials?+

Matt Genesis (4), GoshDamn (1) and Sophia Prestwich (1).

Who are Late Shift's clients?+

In the library: Citizen Watch America (3 commercials, 2026–2026), Big O Tires (1 commercials, 2026–2026), Rutgers University (1 commercials, 2026–2026) and Dolce Vita (1 commercials, 2025–2025).

08 · Discover

Other production companies with similar work

Not connected to Late Shift: matched by the ideas, tone and categories of their commercials.