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Porsche “Dua Lipa X Porsche: The All-Electric Macan” 2024

Porsche “Dua Lipa X Porsche: The All-Electric Macan” (2024) is a Porsche commercial directed by Clément Durou. It won 3 awards, including LIA 2024 Silver — Production & Post-Production / Direction and Epica 2024 Bronze Luxury & Premium Brands.

Dua Lipa directs her own Porsche Macan ad, showcasing the car's versatility through various thrilling and emotional scenarios, from city driving to moon landings and wild animal stampedes.

Video: Porsche on YouTube

Shot by shot

  1. Dua Lipa, with long red hair and a black suit, stands next to a white Porsche Macan with the driver's door open, against a purple background.© Porsche0:03
  2. A white Porsche Macan drives towards the camera on a city street, surrounded by modern buildings under a clear sky.© Porsche0:06
  3. A white Porsche Macan drives towards the camera at night, its bright blue headlights illuminating the misty street.© Porsche0:12
  4. A white Porsche Macan drifts on a dirt track, kicking up a large cloud of dust, filmed from an overhead perspective.© Porsche0:28
  5. A white Porsche Macan Turbo drives at high speed on a race track at night, with bright headlights and taillights illuminating the dark surroundings.© Porsche0:48
  6. Two dark Porsche Macan cars race side-by-side on a brightly lit track at night, with motion blur indicating high speed.© Porsche0:54
  7. A young woman in a white dress runs towards the camera in a sunny courtyard with a church in the background, filmed in black and white.© Porsche0:58
  8. Dua Lipa, a young woman with red hair, reacts with a frustrated expression, gesturing with her hands in a studio against a purple background.© Porsche1:06
  9. A white Porsche Macan drives on a dusty dirt road, kicking up dust, under a bright, sunny sky.© Porsche1:28
  10. A herd of brown horses gallop across a dusty, arid landscape, kicking up dirt as a white Porsche Macan drives alongside them under a clear sky.© Porsche1:31
  11. A herd of wild horses, including black, brown, and white horses, gallop across a dusty, arid landscape under a blue sky.© Porsche1:35
  12. Dua Lipa, a woman with long red hair, stands in front of a white car with a purple background, speaking directly to the camera.© Porsche1:44

Stills © Porsche. Made by Clément Durou.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dua Lipa directs a Porsche ad, showcasing the car's versatility in diverse scenarios.

celebrity endorsementmeta-narrativefantasy sequencescar chaseroad tripdream sequence

The cut

Length
118 s
Shots
85
Average shot
1.4 s

What creatives use Porsche “Dua Lipa X Porsche: The All-Electric Macan” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Porsche “Dua Lipa X Porsche: The All-Electric Macan”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Dua Lipa, with long red hair and a black suit, stands next to a white Porsche Macan with the driver's door open, against a purple background.© PorscheA white Porsche Macan drives towards the camera on a city street, surrounded by modern buildings under a clear sky.© PorscheA white Porsche Macan drives towards the camera at night, its bright blue headlights illuminating the misty street.© PorscheA white Porsche Macan drifts on a dirt track, kicking up a large cloud of dust, filmed from an overhead perspective.© Porsche
    Frames from Porsche “Dua Lipa X Porsche: The All-Electric Macan”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Porsche “Dua Lipa X Porsche: The All-Electric Macan” in order, with its length, framing and what happens in it.

    Dua Lipa, with long red hair and a black suit, stands next to a white Porsche Macan with the driver's door open, against a purple background.© PorscheA white Porsche Macan drives towards the camera on a city street, surrounded by modern buildings under a clear sky.© PorscheA white Porsche Macan drives towards the camera at night, its bright blue headlights illuminating the misty street.© PorscheA white Porsche Macan drifts on a dirt track, kicking up a large cloud of dust, filmed from an overhead perspective.© PorscheA white Porsche Macan Turbo drives at high speed on a race track at night, with bright headlights and taillights illuminating the dark surroundings.© PorscheTwo dark Porsche Macan cars race side-by-side on a brightly lit track at night, with motion blur indicating high speed.© Porsche
    Length: 118 s · Shots: 85 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Porsche “Dua Lipa X Porsche: The All-Electric Macan” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by Clément Durou

  • SickKids Foundation "The Count" (2026) commercial still© SickKids FoundationSickKids Foundation “The Count” 2026Dir. Clément Durou · FCB CanadaADC Awards Gold 2026

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Porsche “Dua Lipa X Porsche: The All-Electric Macan” commercial?

Clément Durou directed it.

What awards did Porsche “Dua Lipa X Porsche: The All-Electric Macan” win?

3 awards, including LIA 2024 Silver — Production & Post-Production / Direction, LIA 2024 Bronze — Production & Post-Production / Cinematography and Epica 2024 Bronze Luxury & Premium Brands.

Sources for the credits and awards

2024.liaentries.comwinners.epica-awards.com