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Pokerstars “Autobluff” 2018

Pokerstars “Autobluff” (2018) is a Pokerstars commercial for Romance Films. It won one award: Eurobest 2018 Bronze Film Craft A02: Script.

A poker player, hesitant to bluff, is encouraged by a voice-over to recall all the self-deceptions he's mastered, proving he can bluff anyone.

Video: Romance Agency on YouTube

Shot by shot

  1. A man's hands are seen from a low angle, revealing his poker cards on a green felt table in a casino.© Pokerstars0:00
  2. A young man in a grey hoodie looks up with a serious expression while playing poker at a table with chips.© Pokerstars0:01
  3. A pull-up bar is installed in a doorway, with a blue shirt and red and white striped socks hanging on it, in a dimly lit interior.© Pokerstars0:10
  4. A close-up shot of a cardboard box with a label showing a diagram of a desk, sitting on a surface in an interior setting.© Pokerstars0:14
  5. A laptop sits on a makeshift cardboard desk in a dimly lit room, with a desk lamp illuminating the workspace.© Pokerstars0:15
  6. A man with dark hair and a grey hoodie looks forward with a slightly worried expression in a dimly lit interior.© Pokerstars0:23
  7. A framed photo of a smiling older couple, with the woman eating a strawberry, is placed in a cardboard box with other photos.© Pokerstars0:25
  8. A banana in a plastic banana case sits on a messy wooden table, with a jar and other items in the background.© Pokerstars0:31
  9. A man's hands are shown on a green poker table, pushing a large stack of poker chips forward, with playing cards visible.© Pokerstars0:42

Stills © Pokerstars. Made by Romance Films.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Relatable self-deceptions prove you're already a master bluffer.

Tagline: “PokerStars, vous êtes déjà un grand joueur de poker”

inner monologue/voice-overrelatable everyday struggleshumorous exaggerationtransformative realizationironic twist

The cut

Length
49 s
Shots
21
Average shot
2.3 s

What creatives use Pokerstars “Autobluff” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pokerstars “Autobluff”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man's hands are seen from a low angle, revealing his poker cards on a green felt table in a casino.© PokerstarsA young man in a grey hoodie looks up with a serious expression while playing poker at a table with chips.© PokerstarsA pull-up bar is installed in a doorway, with a blue shirt and red and white striped socks hanging on it, in a dimly lit interior.© PokerstarsA close-up shot of a cardboard box with a label showing a diagram of a desk, sitting on a surface in an interior setting.© Pokerstars
    Frames from Pokerstars “Autobluff”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pokerstars “Autobluff” in order, with its length, framing and what happens in it.

    A man's hands are seen from a low angle, revealing his poker cards on a green felt table in a casino.© PokerstarsA young man in a grey hoodie looks up with a serious expression while playing poker at a table with chips.© PokerstarsA pull-up bar is installed in a doorway, with a blue shirt and red and white striped socks hanging on it, in a dimly lit interior.© PokerstarsA close-up shot of a cardboard box with a label showing a diagram of a desk, sitting on a surface in an interior setting.© PokerstarsA laptop sits on a makeshift cardboard desk in a dimly lit room, with a desk lamp illuminating the workspace.© PokerstarsA man with dark hair and a grey hoodie looks forward with a slightly worried expression in a dimly lit interior.© Pokerstars
    Length: 49 s · Shots: 21 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a relatable everyday struggles

    Before you present an idea, you need to know who has done it, and how.

    Pokerstars “Autobluff” is built on a relatable everyday struggles. Search the library by idea to see every spot that uses it.

    Down “Tan como tú”© DownCashmere “Unapologetically Human”© CashmereGoogle “Braveface”© GoogleBoost Mobile “Works Its Arse Off”© Boost Mobile
    Down · Cashmere · Google · Boost Mobile

More from Romance Films

  • Intermarché "Unloved" (2026) commercial still© IntermarchéIntermarché “Unloved” 2026Dir. Victor Caire · Romance FilmsADC Awards Gold 2026
  • Lesieur "Puget - Puget" (2026) commercial still© LesieurLesieur “Puget - Puget” 2026Dir. Katia Lewkowicz · Romance Films

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Which agency made Pokerstars “Autobluff”?

Romance Films created it for Pokerstars (2018).

What awards did Pokerstars “Autobluff” win?

1 awards, including Eurobest 2018 Bronze Film Craft A02: Script.

What is the tagline of Pokerstars “Autobluff”?

“PokerStars, vous êtes déjà un grand joueur de poker”

Sources for the credits and awards

The Work