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Orange “Orange / Saferphone” 2025

Orange “Orange / Saferphone” (2025) is an Orange commercial directed by Réalité, produced by Big. It won one award: Eurobest 2025 Bronze Film A05: Consumer Services/Business to Business.

Parents and children sing a musical about their smartphone disagreements, finding common ground with Orange's Saferphone.

Video: Orange France on YouTube

Shot by shot

  1. A child in a blue winter coat and jeans lies on their back in the snow, making a snow angel, in a wide shot from above.© Orange0:10
  2. A teen boy with curly red hair looks annoyed as a woman tries to put a scarf on him, then a man on a couch talks animatedly.© Orange0:15
  3. A young woman with glasses and a blue scarf skates on an ice rink decorated with string lights, looking around with a concerned expression.© Orange0:22
  4. A male ice skater in a trench coat performs a spin under a spotlight on a dark ice rink, with a Christmas tree visible in the background.© Orange0:26
  5. A young person with braided hair and a blue puffer jacket looks concerned while snow falls around them at night.© Orange0:56
  6. A man with a mustache and beard, wearing dark clothing, is seen in a medium closeup, looking distressed as snow falls around him at night.© Orange0:59
  7. A diverse crowd of people of all ages, dressed in winter clothes, stand together in a dark outdoor setting with snow falling, looking up and singing.© Orange1:02
  8. A young boy with a black cap and blue jacket looks up in wonder as snow falls around him, with another child partially visible beside him.© Orange1:07
  9. A man in an orange puffer jacket stands in the foreground, looking at a crowd of diverse people in winter clothing, as snow falls around them at night.© Orange1:10
  10. A diverse crowd of people, including a man with a beard and a woman with braids, look on with concerned expressions as snow falls around them in an outdoor setting.© Orange1:14
  11. A Black man in an orange puffer jacket plays a grand piano in the snow, surrounded by a cheering crowd at night.© Orange1:20
  12. A diverse crowd of people, including a man in a beanie and a woman with red hair, cheer excitedly as confetti falls around them in an outdoor setting at night.© Orange1:28

Stills © Orange. Made by Big and Réalité.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A musical debate between parents and children about smartphone use.

Tagline: “Orange est là”

musical numbergenerational conflictholiday settingreconciliationproduct as solutionchorus singing

The cut

Length
102 s
Shots
43
Average shot
2.4 s

What creatives use Orange “Orange / Saferphone” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Orange “Orange / Saferphone”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A child in a blue winter coat and jeans lies on their back in the snow, making a snow angel, in a wide shot from above.© OrangeA teen boy with curly red hair looks annoyed as a woman tries to put a scarf on him, then a man on a couch talks animatedly.© OrangeA young woman with glasses and a blue scarf skates on an ice rink decorated with string lights, looking around with a concerned expression.© OrangeA male ice skater in a trench coat performs a spin under a spotlight on a dark ice rink, with a Christmas tree visible in the background.© Orange
    Frames from Orange “Orange / Saferphone”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Orange “Orange / Saferphone” in order, with its length, framing and what happens in it.

    A child in a blue winter coat and jeans lies on their back in the snow, making a snow angel, in a wide shot from above.© OrangeA teen boy with curly red hair looks annoyed as a woman tries to put a scarf on him, then a man on a couch talks animatedly.© OrangeA young woman with glasses and a blue scarf skates on an ice rink decorated with string lights, looking around with a concerned expression.© OrangeA male ice skater in a trench coat performs a spin under a spotlight on a dark ice rink, with a Christmas tree visible in the background.© OrangeA young person with braided hair and a blue puffer jacket looks concerned while snow falls around them at night.© OrangeA man with a mustache and beard, wearing dark clothing, is seen in a medium closeup, looking distressed as snow falls around him at night.© Orange
    Length: 102 s · Shots: 43 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a musical number

    Before you present an idea, you need to know who has done it, and how.

    Orange “Orange / Saferphone” is built on a musical number. Search the library by idea to see every spot that uses it.

    Essity “Viva La Vulva”© EssityJust Eat “Every Neighbour Got Their Flava”© Just EatApple “A Critter Carol”© ApplePepsi “Pepsi Super Bowl LX”© Pepsi
    Essity · Just Eat · Apple · Pepsi

More commercials by Réalité

  • DiGiorno x WWE Raw "DiGiorno x WWE Raw - Hero" (2026) commercial still© DiGiorno x WWE RawDiGiorno x WWE Raw “DiGiorno x WWE Raw - Hero” 2026Dir. Réalité
  • Orange "Whatever Christmas Has In Store For You - Is There" (2025) commercial still© OrangeOrange “Whatever Christmas Has In Store For You - Is There” 2025Dir. Réalité · Publicis Conseil
  • Lexus "Electrified" (2023) commercial still© LexusLexus “Electrified” 2023Dir. Réalité · Team One
  • Argos "Baubles to Last Year" (2022) commercial still© ArgosArgos “Baubles to Last Year” 2022Dir. Réalité · T&P
  • Cisco "Breaking 2024" (2022) commercial still© CiscoCisco “Breaking 2024” 2022Dir. Réalité · BETC

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Orange “Orange / Saferphone” commercial?

Réalité directed it, produced by Big.

What awards did Orange “Orange / Saferphone” win?

1 awards, including Eurobest 2025 Bronze Film A05: Consumer Services/Business to Business.

What is the tagline of Orange “Orange / Saferphone”?

“Orange est là”

Sources for the credits and awards

The Work