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Old Spice “The Endless Ad” 2019

Old Spice “The Endless Ad” (2019) is an Old Spice commercial, produced by Conspiração. It won 3 awards, including Clio 2019 Gold — Film / Five Minutes and Over and One Show 2019 Silver Pencil — Film.

This Old Spice ad features a shirtless man in various surreal, futuristic, and apocalyptic landscapes, demonstrating the long-lasting scent of Old Spice Captain body spray.

Video: Old Spice Philippines on YouTube

Shot by shot

  1. A red Old Spice Captain body spray can sits on a wooden surface with a blurred city skyline in the background, as a hand reaches in to grab it.© Old Spice0:00
  2. A shirtless man with dark hair flexes his bicep and sprays deodorant on his chest, looking at the camera with a quizzical expression on a futuristic bridge.© Old Spice0:01
  3. A shirtless man with dark hair poses on a bridge in a futuristic city, with two large murals of a woman on either side.© Old Spice0:03
  4. A shirtless man with blonde hair poses on a futuristic bridge in a neon city, as purple energy bursts around him.© Old Spice0:05
  5. A shirtless, muscular man with a beard poses with his hands behind his head in a post-apocalyptic landscape with a UFO and a woman in a red dress.© Old Spice0:06
  6. A shirtless man with a long white beard and hair stands in a desert landscape, flexing his arms as lightning strikes him.© Old Spice0:07
  7. A shirtless man with a pink beard transforms into a skeleton, standing in a desolate, orange-hued desert landscape with other surreal elements.© Old Spice0:09
  8. A man with white wings and a white towel reclines on a red Old Spice box, next to a red Old Spice body spray and deodorant, all against a cloudy sky.© Old Spice0:12

Stills © Old Spice. Made by Conspiração.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcases the scent's longevity through a man's endless, surreal transformations.

Tagline: “The scent that never dies”

surreal transformationsexaggerated masculinityfuturistic landscapesapocalyptic settingsvisual metaphor

The cut

Length
15 s
Shots
8
Average shot
1.9 s

What creatives use Old Spice “The Endless Ad” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Old Spice “The Endless Ad”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red Old Spice Captain body spray can sits on a wooden surface with a blurred city skyline in the background, as a hand reaches in to grab it.© Old SpiceA shirtless man with dark hair flexes his bicep and sprays deodorant on his chest, looking at the camera with a quizzical expression on a futuristic bridge.© Old SpiceA shirtless man with dark hair poses on a bridge in a futuristic city, with two large murals of a woman on either side.© Old SpiceA shirtless man with blonde hair poses on a futuristic bridge in a neon city, as purple energy bursts around him.© Old Spice
    Frames from Old Spice “The Endless Ad”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Old Spice “The Endless Ad” in order, with its length, framing and what happens in it.

    A red Old Spice Captain body spray can sits on a wooden surface with a blurred city skyline in the background, as a hand reaches in to grab it.© Old SpiceA shirtless man with dark hair flexes his bicep and sprays deodorant on his chest, looking at the camera with a quizzical expression on a futuristic bridge.© Old SpiceA shirtless man with dark hair poses on a bridge in a futuristic city, with two large murals of a woman on either side.© Old SpiceA shirtless man with blonde hair poses on a futuristic bridge in a neon city, as purple energy bursts around him.© Old SpiceA shirtless, muscular man with a beard poses with his hands behind his head in a post-apocalyptic landscape with a UFO and a woman in a red dress.© Old SpiceA shirtless man with a long white beard and hair stands in a desert landscape, flexing his arms as lightning strikes him.© Old Spice
    Length: 15 s · Shots: 8 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a surreal transformations

    Before you present an idea, you need to know who has done it, and how.

    Old Spice “The Endless Ad” is built on a surreal transformations. Search the library by idea to see every spot that uses it.

    Old Spice “The Man Your Man Could Smell Like”© Old SpiceHulk Limbo “Spectacle of the Real”© Hulk LimboWhite Castle “What You Crave”© White CastleAmazon “That Reading Feeling”© Amazon
    Old Spice · Hulk Limbo · White Castle · Amazon

Award-winning beauty & personal care commercials

Questions

What awards did Old Spice “The Endless Ad” win?

3 awards, including Clio 2019 Gold — Film / Five Minutes and Over, One Show 2019 Silver Pencil — Film and One Show 2019 Bronze Pencil — Film.

What is the tagline of Old Spice “The Endless Ad”?

“The scent that never dies”

Sources for the credits and awards

clios.comoneclub.orgoneclub.org