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Old Spice “Dad Song” 2015

Old Spice “Dad Song” (2015) is an Old Spice commercial directed by Andreas Nilsson. It won one award: DGA 2015 commercials — winner (Andreas Nilsson).

Mothers sing a mournful, yet comically exaggerated, song about their sons growing into men with the help of Old Spice, lamenting the loss of their "little boys."

Video: Andreas Nilsson on Vimeo

Shot by shot

  1. A young couple slow dances in the middle of a high school prom, surrounded by other students and decorations.© Old Spice0:00
  2. A middle-aged woman with curly brown hair, wearing a patterned cardigan, holds a teddy bear and looks down with a pained expression in a garage.© Old Spice0:09
  3. A middle-aged man with messy hair, wearing a striped polo shirt, holds a red Old Spice deodorant can and sprays it while smiling at the camera in an outdoor setting.© Old Spice0:14
  4. A middle-aged man with a mustache and a baseball cap sings in a stadium, looking concerned.© Old Spice0:24
  5. A child in a winter coat lies on an ice rink, looking up as a person's legs skate over them, creating a blurry, icy effect.© Old Spice0:27
  6. A middle-aged man in a grey tracksuit sits in a recliner, holding a mug and remote, looking at a framed photo of a child in a cozy living room.© Old Spice0:37
  7. Three women stand in a living room, looking at a man sitting in a recliner, who is holding a remote control.© Old Spice0:40
  8. A group of diverse men, mostly middle-aged, are gathered in a living room, some sitting on a couch, some standing, all looking towards the camera with open mouths as if singing.© Old Spice0:41
  9. A large group of diverse people, including men and women of various ages, are gathered in a living room, all looking up with expressions of shock and awe.© Old Spice0:42
  10. A man with a mustache in a light blue shirt holds a menu and sings in a restaurant booth, with a blurred woman in the foreground.© Old Spice0:46
  11. A blonde woman in a pearl necklace cries hysterically while holding onto a man's shoulders in a dimly lit living room.© Old Spice0:49
  12. A middle-aged couple embraces in a cozy home, as the man's arms comically extend and slither across the floor, revealing a surreal transformation.© Old Spice0:52

Stills © Old Spice. Made by Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Mothers' over-the-top grief for their sons' manhood, enabled by Old Spice.

Tagline: “Gift a boy into a man. Old Spice.”

overprotective parentcoming-of-agemusical numbersurrealismexaggerated emotionproduct as catalyst

The cut

Length
64 s
Shots
30
Average shot
2.1 s

What creatives use Old Spice “Dad Song” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Old Spice “Dad Song”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young couple slow dances in the middle of a high school prom, surrounded by other students and decorations.© Old SpiceA middle-aged woman with curly brown hair, wearing a patterned cardigan, holds a teddy bear and looks down with a pained expression in a garage.© Old SpiceA middle-aged man with messy hair, wearing a striped polo shirt, holds a red Old Spice deodorant can and sprays it while smiling at the camera in an outdoor setting.© Old SpiceA middle-aged man with a mustache and a baseball cap sings in a stadium, looking concerned.© Old Spice
    Frames from Old Spice “Dad Song”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Old Spice “Dad Song” in order, with its length, framing and what happens in it.

    A young couple slow dances in the middle of a high school prom, surrounded by other students and decorations.© Old SpiceA middle-aged woman with curly brown hair, wearing a patterned cardigan, holds a teddy bear and looks down with a pained expression in a garage.© Old SpiceA middle-aged man with messy hair, wearing a striped polo shirt, holds a red Old Spice deodorant can and sprays it while smiling at the camera in an outdoor setting.© Old SpiceA middle-aged man with a mustache and a baseball cap sings in a stadium, looking concerned.© Old SpiceA child in a winter coat lies on an ice rink, looking up as a person's legs skate over them, creating a blurry, icy effect.© Old SpiceA middle-aged man in a grey tracksuit sits in a recliner, holding a mug and remote, looking at a framed photo of a child in a cozy living room.© Old Spice
    Length: 64 s · Shots: 30 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a overprotective parent

    Before you present an idea, you need to know who has done it, and how.

    Old Spice “Dad Song” is built on a overprotective parent. Search the library by idea to see every spot that uses it.

    Changyou Online Game Developer “Mother”© Changyou Online Game DeveloperLife360 “I Think of You Dying”© Life360Old Spice “Tree”© Old SpiceProgressive Insurance “Valet”© Progressive Insurance
    Changyou Online Game Developer · Life360 · Old Spice · Progressive Insurance

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

Award-winning beauty & personal care commercials

Questions

Who directed the Old Spice “Dad Song” commercial?

Andreas Nilsson directed it.

What awards did Old Spice “Dad Song” win?

1 awards, including DGA 2015 commercials — winner (Andreas Nilsson).

What is the tagline of Old Spice “Dad Song”?

“Gift a boy into a man. Old Spice.”

Sources for the credits and awards

en.wikipedia.orgen.wikipedia.orgbiscuitfilmworks.com