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Native “Native - Return” 2025

Native “Native - Return” (2025) is a Native commercial directed by David Shafei, produced by World War Seven. It won one award: Clio 2025 Bronze — Film Craft / Casting.

A man returns home after three days, but his wife and the detectives investigating his disappearance are suspicious of his surprisingly pleasant scent.

Video: World War Seven on Vimeo

Shot by shot

  1. A wide shot shows a family in their living room, with a man looking out the window, a woman sitting on a couch, and two men standing in the doorway.© Native0:00
  2. A male detective in a suit with a striped tie looks intently at someone off-screen, while other people are visible in the background of a living room.© Native0:11
  3. A man in a suit sits on a couch, looking concerned, while another man stands behind him in a dimly lit living room.© Native0:25
  4. A woman with long dark hair, wearing a brown sweater, cries while hugging a man in a light-colored button-up shirt in a dimly lit house.© Native0:37
  5. A woman with dark hair and a brown cardigan looks distressed and speaks to an unseen person in a dimly lit living room.© Native0:52
  6. A man's hand in a suit reaches for a Native deodorant stick on a table next to a box labeled "Personal Effects" and a photo album.© Native0:59
  7. A man with a mustache and receding hairline looks down, wearing an unbuttoned plaid shirt, in a dimly lit interior.© Native1:04
  8. Five adults, three men and two women, stand in a dimly lit living room, talking amongst themselves.© Native1:13
  9. A disheveled man with a mustache and an open shirt looks around nervously in a dimly lit house interior.© Native1:24
  10. A man with a mustache and a white shirt is being held by another man in a suit, struggling in a dimly lit house.© Native1:29
  11. Three men struggle, two holding a third man who is crying out, in a dimly lit interior setting.© Native1:44
  12. Two Native deodorant products stand on a table in the foreground, while three men in business attire are blurred in the background, one of whom is being sniffed by another.© Native1:49

Stills © Native. Made by World War Seven and David Shafei.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A missing person returns, but his natural deodorant makes his story unbelievable.

Tagline: “Unbelievably Effective. 72-Hour Odor Protection.”

mystery unfoldsunexpected twistproduct as plot deviceinterrogation scenetearful reuniondomestic dispute

The cut

Length
120 s
Shots
36
Average shot
3.3 s

What creatives use Native “Native - Return” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Native “Native - Return”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot shows a family in their living room, with a man looking out the window, a woman sitting on a couch, and two men standing in the doorway.© NativeA male detective in a suit with a striped tie looks intently at someone off-screen, while other people are visible in the background of a living room.© NativeA man in a suit sits on a couch, looking concerned, while another man stands behind him in a dimly lit living room.© NativeA woman with long dark hair, wearing a brown sweater, cries while hugging a man in a light-colored button-up shirt in a dimly lit house.© Native
    Frames from Native “Native - Return”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Native “Native - Return” in order, with its length, framing and what happens in it.

    A wide shot shows a family in their living room, with a man looking out the window, a woman sitting on a couch, and two men standing in the doorway.© NativeA male detective in a suit with a striped tie looks intently at someone off-screen, while other people are visible in the background of a living room.© NativeA man in a suit sits on a couch, looking concerned, while another man stands behind him in a dimly lit living room.© NativeA woman with long dark hair, wearing a brown sweater, cries while hugging a man in a light-colored button-up shirt in a dimly lit house.© NativeA woman with dark hair and a brown cardigan looks distressed and speaks to an unseen person in a dimly lit living room.© NativeA man's hand in a suit reaches for a Native deodorant stick on a table next to a box labeled "Personal Effects" and a photo album.© Native
    Length: 120 s · Shots: 36 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Native “Native - Return” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More commercials by David Shafei

  • Snickers "One Snickers For The Price of Two" (2019) commercial still© SnickersSnickers “One Snickers For The Price of Two” 2019Dir. David Shafei · BBDOANDY Awards Gold 2019
  • Cologuard "SKIP THE DRAMA" (2025) commercial still© CologuardCologuard “SKIP THE DRAMA” 2025Dir. David Shafei · FCB Health New York, an IPG Health CompanyClio Awards Silver 2025
  • Geico "Legend of the Lizard: His Rise" (2024) commercial still© GeicoGeico “Legend of the Lizard: His Rise” 2024Dir. David Shafei · Martin
  • Booking.com "Yankees Fans Love Boston" (2024) commercial still© Booking.comBooking.com “Yankees Fans Love Boston” 2024Dir. David Shafei · Zulu Alpha Kilo
  • KIND "All Kinds Of Good - Prom" (2024) commercial still© KINDKIND “All Kinds Of Good - Prom” 2024Dir. David Shafei · BBDO
  • Native Music "Native - Post Race" (2024) commercial still© Native MusicNative Music “Native - Post Race” 2024Dir. David Shafei · VCCP

Award-winning beauty & personal care commercials

Questions

Who directed the Native “Native - Return” commercial?

David Shafei directed it, produced by World War Seven.

What awards did Native “Native - Return” win?

1 awards, including Clio 2025 Bronze — Film Craft / Casting.

What is the tagline of Native “Native - Return”?

“Unbelievably Effective. 72-Hour Odor Protection.”

Sources for the credits and awards

clios.com