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Muang Thai Insurance “Bridge” 2010

Muang Thai Insurance “Bridge” (2010) is a Muang Thai Insurance commercial for J Walter Thompson (Bangkok), produced by Phenomena. It won one award: Cannes Lions 2010 Film Silver.

A family's happy walk turns into a nightmare as the father receives a devastating diagnosis, showing the importance of insurance.

Video: Phenomena Bangkok on YouTube

Shot by shot

  1. A family of three, a mother, father, and young son, walk across a pedestrian bridge, smiling and talking, with a building in the background.© Muang Thai Insurance0:00
  2. A man in his 30s, wearing a white shirt, holds a phone to his ear, looking up with a shocked expression on a city street.© Muang Thai Insurance0:06
  3. A man in his 30s, wearing a white shirt, looks up with a worried expression while holding a phone outdoors.© Muang Thai Insurance0:09
  4. Two disheveled, dirty people, a woman and a child, sit on a concrete overpass, looking distressed as the woman gestures with her hand.© Muang Thai Insurance0:12
  5. Two dirty, disheveled people, a woman and a child, sit on a concrete bridge, looking distressed as they try to stand up.© Muang Thai Insurance0:16
  6. A young Asian man with short dark hair and a white shirt looks directly at the camera with a surprised expression in front of a building.© Muang Thai Insurance0:23
  7. A distraught, dirty woman with messy hair kneels, hands clasped, next to a dirty boy lying on the ground, on a bridge in a city.© Muang Thai Insurance0:27
  8. A man with dark hair and a light shirt cries with his eyes closed, standing outdoors with power lines and a billboard in the background.© Muang Thai Insurance0:29
  9. A man with dark hair and a goatee, wearing a white shirt, clutches his head in frustration, then looks surprised, outdoors during the day.© Muang Thai Insurance0:36
  10. A family of three, a mother, father, and son, walk across a pedestrian bridge in a city, looking shocked and surprised.© Muang Thai Insurance0:40
  11. A woman in a pink tank top and a boy in a grey shirt look at the camera with serious expressions, standing outdoors in a city.© Muang Thai Insurance0:48
  12. A woman and a boy look shocked and scream, with a blurry urban background behind them.© Muang Thai Insurance0:50

Stills © Muang Thai Insurance. Made by J Walter Thompson (Bangkok) and Phenomena.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A family's future is shown in parallel, with and without insurance.

Tagline: “Muang Thai Life Assurance.”

parallel realitiessudden tragedyfamily in distressbefore and afterinsurance as a saviorurban setting

The cut

Length
62 s
Shots
25
Average shot
2.5 s

What creatives use Muang Thai Insurance “Bridge” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Muang Thai Insurance “Bridge”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A family of three, a mother, father, and young son, walk across a pedestrian bridge, smiling and talking, with a building in the background.© Muang Thai InsuranceA man in his 30s, wearing a white shirt, holds a phone to his ear, looking up with a shocked expression on a city street.© Muang Thai InsuranceA man in his 30s, wearing a white shirt, looks up with a worried expression while holding a phone outdoors.© Muang Thai InsuranceTwo disheveled, dirty people, a woman and a child, sit on a concrete overpass, looking distressed as the woman gestures with her hand.© Muang Thai Insurance
    Frames from Muang Thai Insurance “Bridge”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Muang Thai Insurance “Bridge” in order, with its length, framing and what happens in it.

    A family of three, a mother, father, and young son, walk across a pedestrian bridge, smiling and talking, with a building in the background.© Muang Thai InsuranceA man in his 30s, wearing a white shirt, holds a phone to his ear, looking up with a shocked expression on a city street.© Muang Thai InsuranceA man in his 30s, wearing a white shirt, looks up with a worried expression while holding a phone outdoors.© Muang Thai InsuranceTwo disheveled, dirty people, a woman and a child, sit on a concrete overpass, looking distressed as the woman gestures with her hand.© Muang Thai InsuranceTwo dirty, disheveled people, a woman and a child, sit on a concrete bridge, looking distressed as they try to stand up.© Muang Thai InsuranceA young Asian man with short dark hair and a white shirt looks directly at the camera with a surprised expression in front of a building.© Muang Thai Insurance
    Length: 62 s · Shots: 25 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a parallel realities

    Before you present an idea, you need to know who has done it, and how.

    Muang Thai Insurance “Bridge” is built on a parallel realities. Search the library by idea to see every spot that uses it.

    Deezer “Live The Music - Nogari”© DeezerThinkbox “Harvey”© ThinkboxFinder “Split Screen”© FinderPUBG “Battlegrounds”© PUBG
    Deezer · Thinkbox · Finder · PUBG

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Which agency made Muang Thai Insurance “Bridge”?

J Walter Thompson (Bangkok) created it for Muang Thai Insurance (2010).

What awards did Muang Thai Insurance “Bridge” win?

1 awards, including Cannes Lions 2010 Film Silver.

What is the tagline of Muang Thai Insurance “Bridge”?

“Muang Thai Life Assurance.”

Sources for the credits and awards

The WorkThe Workweb.archive.org