framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Modibodi “I'm Dying Inside” 2024

Modibodi “I'm Dying Inside” (2024) is a Modibodi commercial directed by Arundati Thandur for HOWATSON+COMPANY, produced by Finch. It won 7 awards, including AdFest 2024 Gold Lotus Film Craft — Casting, Ciclope 2023 Gold Production New Talent and shots Awards Asia Pacific 2024 Gold — Casting.

Three young women navigate the challenges of periods and dating, sharing their experiences and supporting each other through a mix of real-life conversations and social media snippets.

Video: Howatson + Co on Vimeo

Shot by shot

  1. Two young women stand in a doorway, talking animatedly, while a third person is visible in the background, partially obscured.© Modibodi0:00
  2. A pair of red underwear is placed on a teal blanket, with a patterned quilt and a book in the background, as a hand reaches in to cover the underwear with a black cloth.© Modibodi0:13
  3. A title card with the words "I'M DYING INSIDE" in large, light green font, with "Episode 4" appearing below it, set against a soft-focus background of a patterned quilt.© Modibodi0:15
  4. Two young women are in a bedroom, one applying makeup in a mirror while the other braids her hair, with a "STRONG FEMALE LEAD" sign visible.© Modibodi0:19
  5. Two young women are in a bedroom, one looking distressed about her period while the other tries to comfort her, as they get ready to go out.© Modibodi0:29
  6. A close-up shot of a white dessert with red sauce and crunchy toppings, presented on a white plate, filmed as a phone screen recording.© Modibodi0:47
  7. A phone screen shows a user's story with a night view of a city skyline and buildings, with text overlayed on the image.© Modibodi0:49
  8. Three young women are having a sleepover in a bedroom, one shuffles cards in the foreground while two others relax on the bed behind her.© Modibodi0:59
  9. Three young women are having a sleepover, watching something on a laptop, eating popcorn, and laughing in a cozy bedroom.© Modibodi1:09
  10. A young woman in a green silk pajama top and underwear stands in a doorway, looking around and talking to someone off-screen in an interior setting.© Modibodi1:11
  11. A young woman in green pajamas and underwear dances erratically in a hallway, her reflection visible in a mirror.© Modibodi1:19
  12. Three young women are having a sleepover in a bedroom, with two sitting on the bed and one on the floor, watching something on a laptop and eating popcorn.© Modibodi1:20

Stills © Modibodi. Made by HOWATSON+COMPANY, Finch and Arundati Thandur.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A relatable, humorous, and authentic portrayal of period experiences among young women.

friends supporting friendssocial media integrationslice of lifehumorous dialoguerelatable strugglesfemale empowerment

The cut

Length
90 s
Shots
22
Average shot
4.1 s

What creatives use Modibodi “I'm Dying Inside” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Modibodi “I'm Dying Inside”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two young women stand in a doorway, talking animatedly, while a third person is visible in the background, partially obscured.© ModibodiA pair of red underwear is placed on a teal blanket, with a patterned quilt and a book in the background, as a hand reaches in to cover the underwear with a black cloth.© ModibodiTwo young women are in a bedroom, one applying makeup in a mirror while the other braids her hair, with a "STRONG FEMALE LEAD" sign visible.© ModibodiTwo young women are in a bedroom, one looking distressed about her period while the other tries to comfort her, as they get ready to go out.© Modibodi
    Frames from Modibodi “I'm Dying Inside”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Modibodi “I'm Dying Inside” in order, with its length, framing and what happens in it.

    Two young women stand in a doorway, talking animatedly, while a third person is visible in the background, partially obscured.© ModibodiA pair of red underwear is placed on a teal blanket, with a patterned quilt and a book in the background, as a hand reaches in to cover the underwear with a black cloth.© ModibodiTwo young women are in a bedroom, one applying makeup in a mirror while the other braids her hair, with a "STRONG FEMALE LEAD" sign visible.© ModibodiTwo young women are in a bedroom, one looking distressed about her period while the other tries to comfort her, as they get ready to go out.© ModibodiA close-up shot of a white dessert with red sauce and crunchy toppings, presented on a white plate, filmed as a phone screen recording.© ModibodiA phone screen shows a user's story with a night view of a city skyline and buildings, with text overlayed on the image.© Modibodi
    Length: 90 s · Shots: 22 · Average shot: 4.1 s

  3. 03Ad ideas: every spot built on a social media integration

    Before you present an idea, you need to know who has done it, and how.

    Modibodi “I'm Dying Inside” is built on a social media integration. Search the library by idea to see every spot that uses it.

    Studena “A Cry For Hydration”© StudenaIntel + Toshiba “The Beauty Inside”© Intel + ToshibaTiger Beer “Brewed For Your Fire”© Tiger BeerAmnesty International “Outrage Is Not Enough”© Amnesty International
    Studena · Intel + Toshiba · Tiger Beer · Amnesty International

More commercials by Arundati Thandur

  • Scentre Group "Dress up day" (2026) commercial still© Scentre GroupScentre Group “Dress up day” 2026Dir. Arundati Thandur · AKQA Australia
  • Petbarn "Puppies and Kittens" (2024) commercial still© PetbarnPetbarn “Puppies and Kittens” 2024Dir. Arundati Thandur · HOWATSON+COMPANY
  • Lion "XXXX - Bindi" (2024) commercial still© LionLion “XXXX - Bindi” 2024Dir. Arundati Thandur · Thinkerbell

More from HOWATSON+COMPANY

  • Belong "Second Life Phones" (2023) commercial still© BelongBelong “Second Life Phones” 2023Dir. Owen Trevor Black · HOWATSON+COMPANYANDY Awards Gold 2023
  • Allianz Australia "Allianz - Adrift" (2026) commercial still© Allianz AustraliaAllianz Australia “Allianz - Adrift” 2026Dir. Michael Gracey · HOWATSON+COMPANY
  • Nine "The Australian Financial Review - It's Not For Everyone" (2026) commercial still© NineNine “The Australian Financial Review - It's Not For Everyone” 2026Dir. Dylan Duclos · HOWATSON+COMPANY
  • Vodafone Australia "Brand Campaign 2026 15" (2026) commercial still© Vodafone AustraliaVodafone Australia “Brand Campaign 2026 15” 2026Dir. Neal Brennan · HOWATSON+COMPANY
  • Domain (Part of CoStar Group) "Domain - Measurement -- Gym" (2026) commercial still© Domain (Part of CoStar Group)Domain (Part of CoStar Group) “Domain - Measurement -- Gym” 2026Dir. Freddy Mandy · HOWATSON+COMPANY
  • VODAFONE "x Apple - A Very Possibly True Story" (2026) commercial still© VODAFONEVODAFONE “x Apple - A Very Possibly True Story” 2026Dir. Connor Pritchard · HOWATSON+COMPANY

Award-winning beauty & personal care commercials

Questions

Who directed the Modibodi “I'm Dying Inside” commercial?

Arundati Thandur directed it, produced by Finch, for the agency HOWATSON+COMPANY.

Which agency made Modibodi “I'm Dying Inside”?

HOWATSON+COMPANY created it for Modibodi (2024).

What awards did Modibodi “I'm Dying Inside” win?

7 awards, including AdFest 2024 Gold Lotus Film Craft — Casting, AdFest 2024 Gold Lotus New Director — Online Film, Ciclope 2023 Gold Production New Talent and shots Awards Asia Pacific 2024 Gold — Casting.

Sources for the credits and awards

The Workawards.ciclopefestival.comoneclub.orgoneclub.orgarchive.adfest.comarchive.adfest.comshotsshots