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Mike's Amazing “Baby” 2026

Mike's Amazing “Baby” (2026) is a Mike's Amazing commercial directed by Matt Aselton for Havas New York, produced by Arts & Sciences. It won one award: LIA 2026 Bronze — TV & Cinema / Performance/Casting.

A pregnant woman in labor is surrounded by a bizarre cast of characters, including a doctor obsessed with sandwiches and a drag queen, all while promoting Mike's Amazing mayonnaise.

Video: Mike's Amazing on YouTube

Shot by shot

  1. A pregnant woman in a hospital gown is in labor, pushing in a hospital bed, while a bald man in a dark polo shirt stands beside her, looking concerned.© Mike's Amazing0:00
  2. A male doctor in scrubs and a hairnet sits on the floor, eating a sandwich in a living room.© Mike's Amazing0:01
  3. A male doctor in a surgical cap and white coat looks down at a baby, then smiles and holds up a bottle of Mike's Amazing mayonnaise in a living room.© Mike's Amazing0:03
  4. A male doctor in scrubs and a hairnet holds a bottle of Mike's Amazing mayonnaise, looking displeased in a hospital room.© Mike's Amazing0:07
  5. A middle-aged man in a doctor's coat and hairnet looks down and smiles, with a living room in the background.© Mike's Amazing0:10
  6. A person in drag, dressed in a purple top and patterned cape, with a dark wig and heavy makeup, gestures while speaking in an interior setting.© Mike's Amazing0:12
  7. A bald man in a teal tracksuit and glasses holds balloons and a cake, entering a room through a doorway.© Mike's Amazing0:14
  8. A new mother lies in a hospital bed surrounded by family and friends, including a man in a blue tracksuit and a woman in a patterned coat, in a brightly lit hospital room.© Mike's Amazing0:15
  9. A pregnant woman in a hospital gown lies in a bed while a man in a dark shirt stands beside her, looking at a medical monitor in a hospital room.© Mike's Amazing0:18
  10. A bald man in a teal tracksuit squeezes mustard onto a sandwich in an interior setting.© Mike's Amazing0:20
  11. A person in a wig and hospital gown eats a cracker and gestures while talking to a person in a hairnet in a hospital room.© Mike's Amazing0:23
  12. A male doctor in scrubs and a hairnet looks down with a disgusted expression in a living room.© Mike's Amazing0:25

Stills © Mike's Amazing. Made by Havas New York, Arts & Sciences and Matt Aselton.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Birth is messy, but Mike's Amazing makes everything better.

Tagline: “When it's on, it's on.”

absurdist humorunexpected product placementsurreal hospital settingexaggerated reactionsrunning gag

The cut

Length
30 s
Shots
22
Average shot
1.4 s

What creatives use Mike's Amazing “Baby” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mike's Amazing “Baby”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A pregnant woman in a hospital gown is in labor, pushing in a hospital bed, while a bald man in a dark polo shirt stands beside her, looking concerned.© Mike's AmazingA male doctor in scrubs and a hairnet sits on the floor, eating a sandwich in a living room.© Mike's AmazingA male doctor in a surgical cap and white coat looks down at a baby, then smiles and holds up a bottle of Mike's Amazing mayonnaise in a living room.© Mike's AmazingA male doctor in scrubs and a hairnet holds a bottle of Mike's Amazing mayonnaise, looking displeased in a hospital room.© Mike's Amazing
    Frames from Mike's Amazing “Baby”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mike's Amazing “Baby” in order, with its length, framing and what happens in it.

    A pregnant woman in a hospital gown is in labor, pushing in a hospital bed, while a bald man in a dark polo shirt stands beside her, looking concerned.© Mike's AmazingA male doctor in scrubs and a hairnet sits on the floor, eating a sandwich in a living room.© Mike's AmazingA male doctor in a surgical cap and white coat looks down at a baby, then smiles and holds up a bottle of Mike's Amazing mayonnaise in a living room.© Mike's AmazingA male doctor in scrubs and a hairnet holds a bottle of Mike's Amazing mayonnaise, looking displeased in a hospital room.© Mike's AmazingA middle-aged man in a doctor's coat and hairnet looks down and smiles, with a living room in the background.© Mike's AmazingA person in drag, dressed in a purple top and patterned cape, with a dark wig and heavy makeup, gestures while speaking in an interior setting.© Mike's Amazing
    Length: 30 s · Shots: 22 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a absurdist humor

    Before you present an idea, you need to know who has done it, and how.

    Mike's Amazing “Baby” is built on a absurdist humor. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicCeraVe “Michael CeraVe”© CeraVe-196 “Ridiculous! How -196 defied the hottest trends”© -196Monde Nissin / Voiz “Contact Lens”© Monde Nissin / Voiz
    Anthropic · CeraVe · -196 · Monde Nissin / Voiz

More commercials by Matt Aselton

  • Mike's Amazing Foods "Group Therapy" (2025) commercial still© Mike's Amazing FoodsMike's Amazing Foods “Group Therapy” 2025Dir. Matt Aselton · Havas NYLondon International Awards Silver 2025
  • Jordan "RE2PECT" (2014) commercial still© JordanJordan “RE2PECT” 2014Dir. Matt Aselton · Wieden+KennedyClio Awards Silver 2015
  • AT&T "Sentimental Friend" (2016) commercial still© AT&TAT&T “Sentimental Friend” 2016Dir. Matt AseltonLondon International Awards Bronze 2016
  • Chefler Foods "Mike's Amazing - Go Time" (2026) commercial still© Chefler FoodsChefler Foods “Mike's Amazing - Go Time” 2026Dir. Matt Aselton · Havas
  • FanDuel Sportsbook "Playoff Mode - The Bar" (2026) commercial still© FanDuel SportsbookFanDuel Sportsbook “Playoff Mode - The Bar” 2026Dir. Matt Aselton · Arts & Letters Creative Co.
  • Booking.com "Have It All" (2026) commercial still© Booking.comBooking.com “Have It All” 2026Dir. Matt Aselton

Award-winning fmcg commercials

  • Finish "Water Index" (2022) commercial still© FinishFinish “Water Index” 2022Dir. Tarık BayarEffie Awards Grand Prix 2022
  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Mike's Amazing “Baby” commercial?

Matt Aselton directed it, produced by Arts & Sciences, for the agency Havas New York.

Which agency made Mike's Amazing “Baby”?

Havas New York created it for Mike's Amazing (2026).

What awards did Mike's Amazing “Baby” win?

1 awards, including LIA 2026 Bronze — TV & Cinema / Performance/Casting.

What is the tagline of Mike's Amazing “Baby”?

“When it's on, it's on.”

Sources for the credits and awards

2026.liaentries.com2026.liaentries.com