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Marks & Spencer “Go Jumpers For Christmas” 2020

Marks & Spencer “Go Jumpers For Christmas” (2020) is a Marks & Spencer commercial directed by Jake Nava for ODD, produced by Cherry Studio. It won one award: British Arrows 2020 Bronze — Fashion.

A young woman discovers a festive jumper and is overcome with an irresistible urge to dance, spreading joy and movement to everyone around her during Christmas.

Video: Marks & Spencer Türkiye on YouTube

Shot by shot

  1. A young woman with dark hair and a denim shirt looks around a cozy room decorated with string lights, as if searching for something.© Marks & Spencer0:00
  2. A young woman in a denim shirt looks around a festive living room with a decorated Christmas tree.© Marks & Spencer0:01
  3. A young woman with dark hair pulls a dark blue turtleneck sweater over her head, then smiles, in a cozy room with string lights.© Marks & Spencer0:03
  4. A woman in a blue patterned jumper and jeans dances in a living room decorated for Christmas, with a Christmas tree and fairy lights.© Marks & Spencer0:05
  5. A young woman with short dark hair wears a blue and white patterned turtleneck sweater, looking down in a cozy room with string lights.© Marks & Spencer0:07
  6. A young woman with long dark hair, wearing a blue patterned jumper, dances energetically in a living room decorated with Christmas lights.© Marks & Spencer0:09
  7. A young Black boy in a grey patterned sweater dances energetically with a surprised expression, surrounded by other people dancing at a festive Christmas party.© Marks & Spencer0:15
  8. A young man in a Christmas jumper jumps on a desk in an office decorated for Christmas, while colleagues dance in the background.© Marks & Spencer0:17
  9. Three young adults, two males in the front and one female in the back, are driving in a car at night, looking surprised.© Marks & Spencer0:19
  10. Two men in matching Christmas jumpers and a woman in the back seat are in a car at night, with a bobblehead Santa on the dashboard.© Marks & Spencer0:20
  11. Two young girls in school uniforms and berets stand outside a window, one looking down and the other sticking out her tongue playfully.© Marks & Spencer0:22
  12. A white Maneki-neko cat figurine wearing a red knitted jumper waves its paw on a reflective surface, with festive lights and a red lantern in the blurred background.© Marks & Spencer0:23

Stills © Marks & Spencer. Made by ODD, Cherry Studio and Jake Nava.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Jumpers make you want to dance and spread Christmas joy.

magical realismflash mobcontagious joyeveryday peopleholiday spirit

The cut

Length
28 s
Shots
25
Average shot
1.1 s

What creatives use Marks & Spencer “Go Jumpers For Christmas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Marks & Spencer “Go Jumpers For Christmas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair and a denim shirt looks around a cozy room decorated with string lights, as if searching for something.© Marks & SpencerA young woman in a denim shirt looks around a festive living room with a decorated Christmas tree.© Marks & SpencerA young woman with dark hair pulls a dark blue turtleneck sweater over her head, then smiles, in a cozy room with string lights.© Marks & SpencerA woman in a blue patterned jumper and jeans dances in a living room decorated for Christmas, with a Christmas tree and fairy lights.© Marks & Spencer
    Frames from Marks & Spencer “Go Jumpers For Christmas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Marks & Spencer “Go Jumpers For Christmas” in order, with its length, framing and what happens in it.

    A young woman with dark hair and a denim shirt looks around a cozy room decorated with string lights, as if searching for something.© Marks & SpencerA young woman in a denim shirt looks around a festive living room with a decorated Christmas tree.© Marks & SpencerA young woman with dark hair pulls a dark blue turtleneck sweater over her head, then smiles, in a cozy room with string lights.© Marks & SpencerA woman in a blue patterned jumper and jeans dances in a living room decorated for Christmas, with a Christmas tree and fairy lights.© Marks & SpencerA young woman with short dark hair wears a blue and white patterned turtleneck sweater, looking down in a cozy room with string lights.© Marks & SpencerA young woman with long dark hair, wearing a blue patterned jumper, dances energetically in a living room decorated with Christmas lights.© Marks & Spencer
    Length: 28 s · Shots: 25 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Marks & Spencer “Go Jumpers For Christmas” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Jake Nava

  • Rémy Martin "Team Up For Excellence - The Film" (2022) commercial still© Rémy MartinRémy Martin “Team Up For Excellence - The Film” 2022Dir. Jake NavaThe One Show Silver 2022
  • Levi Strauss & Co. "Levi's Circles" (2018) commercial still© Levi Strauss & Co.Levi Strauss & Co. “Levi's Circles” 2018Dir. Jake Nava · FCB WestThe One Show Bronze 2018
  • Grand Marnier "Grand Encounter" (2023) commercial still© Grand MarnierGrand Marnier “Grand Encounter” 2023Dir. Jake Nava · VML France
  • Glad "Le Party" (2022) commercial still© GladGlad “Le Party” 2022Dir. Jake Nava · FCB
  • Boots "Summer Better Be Ready" (2022) commercial still© BootsBoots “Summer Better Be Ready” 2022Dir. Jake Nava · VML
  • M&S "Christmas Advert 2019 - Go Jumpers for Christmas" (2019) commercial still© M&SM&S “Christmas Advert 2019 - Go Jumpers for Christmas” 2019Dir. Jake Nava · ODD

More from ODD

  • M&S "Start a Denim Love Affair" (2020) commercial still© M&SM&S “Start a Denim Love Affair” 2020Dir. Natalie Rae · ODD
  • Jacamo "LAUNCHES BOLD NEW BRAND CAMPAIGN Winter'19" (2019) commercial still© JacamoJacamo “LAUNCHES BOLD NEW BRAND CAMPAIGN Winter'19” 2019Dir. Amy Becker-Burnett · ODD
  • Amostyle "LIVE AMOSTYLE" (2018) commercial still© AmostyleAmostyle “LIVE AMOSTYLE” 2018Dir. Mel Bles · ODD

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Marks & Spencer “Go Jumpers For Christmas” commercial?

Jake Nava directed it, produced by Cherry Studio, for the agency ODD.

Which agency made Marks & Spencer “Go Jumpers For Christmas”?

ODD created it for Marks & Spencer (2020).

What awards did Marks & Spencer “Go Jumpers For Christmas” win?

1 awards, including British Arrows 2020 Bronze — Fashion.

Sources for the credits and awards

britisharrows.com

Marks & Spencer “Go Jumpers For Christmas” (2020) Commercial by Jake Nava: Credits, Awards & Stills