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Línea Directa “Big Bang” 2022

Línea Directa “Big Bang” (2022) is a Línea Directa commercial directed by Pep Bosch for Sioux & Cyranos, produced by Mamma Team. It won one award: El Ojo de Iberoamérica 2022 Silver Film – FL5 – Compañías de servicios públicos, privados y financieros.

A humorous retelling of the universe's creation and evolution, where planets collide and humans debate insurance policies, leading to a new era of direct, customer-centric insurance.

Video: Pep Bosch on Vimeo

Shot by shot

  1. Two celestial bodies, one large and red, the other smaller and grey, collide in a dark, smoky void, creating a shower of debris.© Línea Directa0:06
  2. A woman with curly red hair and a man in a white balaclava watch as a large, cracked sphere breaks apart, scattering debris in a dark, mysterious setting.© Línea Directa0:15
  3. Three people, two women and one man, dressed in period clothing, are looking intently at a device, possibly a level, in a dark, indeterminate setting.© Línea Directa0:25
  4. A group of six well-dressed adults, three men and three women, walk together on a dark road at night, looking at small papers in their hands.© Línea Directa0:32
  5. A man with curly hair looks down at a miniature diorama of people gathered around a red telephone on a desk.© Línea Directa0:38
  6. A man with curly hair and a beard looks concerned while gesturing with his hands, surrounded by other people in a dimly lit, indeterminate setting.© Línea Directa0:43
  7. Línea Directa “Big Bang”, shot 32© Línea Directa0:47
  8. A naked woman with long hair runs towards a black car parked on the side of a dark, deserted road at night.© Línea Directa0:56
  9. A man with curly hair and a tan jacket looks surprised and points, surrounded by other people in a dimly lit, indeterminate setting.© Línea Directa1:01
  10. A man with curly red hair smiles down at a miniature diorama of people on a road, with a red phone in the foreground.© Línea Directa1:06
  11. A group of diverse people in retro clothing gather around a miniature, smoking, cracked planet in a diorama of a desert road.© Línea Directa1:09
  12. A small room sits on a cracked, barren planet as a giant hand emerges from the right, with a nebula and stars in the background.© Línea Directa1:14

Stills © Línea Directa. Made by Sioux & Cyranos, Mamma Team and Pep Bosch.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Cosmic collisions and human bureaucracy lead to a new era of insurance.

Tagline: “The Value of Being Direct.”

creation myth parodybureaucracy gone wildminiature worldgiant humanevolution of ideasproblem-solution narrative

The cut

Length
90 s
Shots
56
Average shot
1.6 s
Format
mixed

What creatives use Línea Directa “Big Bang” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Línea Directa “Big Bang”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two celestial bodies, one large and red, the other smaller and grey, collide in a dark, smoky void, creating a shower of debris.© Línea DirectaA woman with curly red hair and a man in a white balaclava watch as a large, cracked sphere breaks apart, scattering debris in a dark, mysterious setting.© Línea DirectaThree people, two women and one man, dressed in period clothing, are looking intently at a device, possibly a level, in a dark, indeterminate setting.© Línea DirectaA group of six well-dressed adults, three men and three women, walk together on a dark road at night, looking at small papers in their hands.© Línea Directa
    Frames from Línea Directa “Big Bang”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Línea Directa “Big Bang” in order, with its length, framing and what happens in it.

    Two celestial bodies, one large and red, the other smaller and grey, collide in a dark, smoky void, creating a shower of debris.© Línea DirectaA woman with curly red hair and a man in a white balaclava watch as a large, cracked sphere breaks apart, scattering debris in a dark, mysterious setting.© Línea DirectaThree people, two women and one man, dressed in period clothing, are looking intently at a device, possibly a level, in a dark, indeterminate setting.© Línea DirectaA group of six well-dressed adults, three men and three women, walk together on a dark road at night, looking at small papers in their hands.© Línea DirectaA man with curly hair looks down at a miniature diorama of people gathered around a red telephone on a desk.© Línea DirectaA man with curly hair and a beard looks concerned while gesturing with his hands, surrounded by other people in a dimly lit, indeterminate setting.© Línea Directa
    Length: 90 s · Shots: 56 · Average shot: 1.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a miniature world

    Before you present an idea, you need to know who has done it, and how.

    Línea Directa “Big Bang” is built on a miniature world. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiKaiser Permanente “Moving All To One”© Kaiser PermanenteHonda “#StayHome”© HondaCoca-Cola “New Coke-Stranger Things”© Coca-Cola
    Aldi · Kaiser Permanente · Honda · Coca-Cola

More commercials by Pep Bosch

  • Hornbach Baumarkt "Goth Girl" (2015) commercial still© Hornbach BaumarktHornbach Baumarkt “Goth Girl” 2015Dir. Pep BoschADC Europe Gold 2015
  • The Great Indoors "Hotel" (2002) commercial still© The Great IndoorsThe Great Indoors “Hotel” 2002Dir. Pep Bosch · Young & RubicamClio Awards Silver 2002
  • Dockers "The Suit" (2023) commercial still© DockersDockers “The Suit” 2023Dir. Pep Bosch · SantaMarta&Astorga
  • Canadian Real Estate Association "CREA - Larger than Life" (2023) commercial still© Canadian Real Estate AssociationCanadian Real Estate Association “CREA - Larger than Life” 2023Dir. Pep Bosch · No Fixed Address

More from Sioux & Cyranos

  • Hipotecas "Cierra videollamada abre EVO" (2021) commercial still© HipotecasHipotecas “Cierra videollamada abre EVO” 2021Sioux & CyranosEl Ojo de Iberoamérica Gold 2021
  • Cuentas Remuneradas "De rap a balada" (2021) commercial still© Cuentas RemuneradasCuentas Remuneradas “De rap a balada” 2021Sioux & CyranosEl Ojo de Iberoamérica Silver 2021
  • Telepizza "El Gran Debate" (2024) commercial still© TelepizzaTelepizza “El Gran Debate” 2024Dir. Felipe Gomez Aparicio · Sioux & Cyranos

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Línea Directa “Big Bang” commercial?

Pep Bosch directed it, produced by Mamma Team, for the agency Sioux & Cyranos.

Which agency made Línea Directa “Big Bang”?

Sioux & Cyranos created it for Línea Directa (2022).

What awards did Línea Directa “Big Bang” win?

1 awards, including El Ojo de Iberoamérica 2022 Silver Film – FL5 – Compañías de servicios públicos, privados y financieros.

What is the tagline of Línea Directa “Big Bang”?

“The Value of Being Direct.”

Sources for the credits and awards

elojodeiberoamerica.com