framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Lifebuoy “Help a Child Reach 5” 2013

Lifebuoy “Help a Child Reach 5” (2013) is a Lifebuoy commercial directed by Amit Sharma for Lowe and Partners Worldwide, produced by Chrome Pictures. It won 2 awards, including Spikes Asia 2013 Gold Film Corporate Image and LIA 2013 Silver — Production & Post-Production / Direction.

A father in rural India performs handstands and headstands to celebrate his son's fifth birthday, a significant milestone due to high child mortality rates, highlighting Lifebuoy's mission to promote handwashing.

Video: Lifebuoy Vietnam on YouTube

Shot by shot

  1. A young boy in a white tank top walks out of a dark doorway into a dirt yard with laundry hanging and a rooster on a fence.© Lifebuoy0:00
  2. A young boy, wearing a white undershirt and a necklace, looks up with a worried expression in a dimly lit interior.© Lifebuoy0:17
  3. A young child, with dark skin and wet hair, looks off-camera as water drips from their face and hair in an outdoor setting.© Lifebuoy0:28
  4. An elderly man in a white shirt and patterned sarong exits a doorway, looking concerned, while two elderly women sit nearby in a rural setting.© Lifebuoy0:39
  5. A woman in a sari walks alongside a man doing a handstand, followed by a group of people, on a dirt path through a field.© Lifebuoy0:48
  6. A man with dark, wet hair and a mustache is seen from below, doing push-ups against a bright, overcast sky.© Lifebuoy0:59
  7. A young woman with sunglasses on her head looks out the window of a moving bus, with another person partially visible in the foreground.© Lifebuoy1:12
  8. A man with dark skin and a beard is upside down, balancing on his head on a piece of cloth on the ground, with his hands and feet visible.© Lifebuoy1:25
  9. A group of people, including children, are gathered on a rocky outcrop under a vast, cloudy sky, with one person raising their arms.© Lifebuoy1:35
  10. A holy man with a long white beard and a white loincloth stands in a doorway, holding a small bowl, as a hand rings a bell in the foreground.© Lifebuoy1:48
  11. A man in a white tank top and shorts sits on the ground, gesturing for a child to come closer, in a rural outdoor setting.© Lifebuoy2:02
  12. A young woman with sunglasses on her head looks confused while talking to an older man in a crowded, bright interior setting.© Lifebuoy2:20

Stills © Lifebuoy. Made by Lowe and Partners Worldwide, Chrome Pictures and Amit Sharma.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Father's handstands symbolize a child's survival to age five, promoting handwashing.

Tagline: “Help us celebrate the 5th birthday of every single child in Thesgora by 2015. Take the pledge on facebook.com/lifebuoy and save lives.”

celebrating milestonescommunity gatheringparental lovecultural traditionssymbolic actionsovercoming adversity

The cut

Length
191 s
Shots
94
Average shot
2.0 s

What creatives use Lifebuoy “Help a Child Reach 5” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lifebuoy “Help a Child Reach 5”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a white tank top walks out of a dark doorway into a dirt yard with laundry hanging and a rooster on a fence.© LifebuoyA young boy, wearing a white undershirt and a necklace, looks up with a worried expression in a dimly lit interior.© LifebuoyA young child, with dark skin and wet hair, looks off-camera as water drips from their face and hair in an outdoor setting.© LifebuoyAn elderly man in a white shirt and patterned sarong exits a doorway, looking concerned, while two elderly women sit nearby in a rural setting.© Lifebuoy
    Frames from Lifebuoy “Help a Child Reach 5”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lifebuoy “Help a Child Reach 5” in order, with its length, framing and what happens in it.

    A young boy in a white tank top walks out of a dark doorway into a dirt yard with laundry hanging and a rooster on a fence.© LifebuoyA young boy, wearing a white undershirt and a necklace, looks up with a worried expression in a dimly lit interior.© LifebuoyA young child, with dark skin and wet hair, looks off-camera as water drips from their face and hair in an outdoor setting.© LifebuoyAn elderly man in a white shirt and patterned sarong exits a doorway, looking concerned, while two elderly women sit nearby in a rural setting.© LifebuoyA woman in a sari walks alongside a man doing a handstand, followed by a group of people, on a dirt path through a field.© LifebuoyA man with dark, wet hair and a mustache is seen from below, doing push-ups against a bright, overcast sky.© Lifebuoy
    Length: 191 s · Shots: 94 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a celebrating milestones

    Before you present an idea, you need to know who has done it, and how.

    Lifebuoy “Help a Child Reach 5” is built on a celebrating milestones. Search the library by idea to see every spot that uses it.

    Harvey Nichols “Bo Gilbert The 100 Year Old Model”© Harvey NicholsNecco “The 55th Valentine”© NeccoEtsy “Celebrate Being Human”© EtsyIKEA “25 Years”© IKEA
    Harvey Nichols · Necco · Etsy · IKEA

More commercials by Amit Sharma

  • Yas Island, Miral Destinations "Yas Island" (2025) commercial still© Yas Island, Miral DestinationsYas Island, Miral Destinations “Yas Island” 2025Dir. Amit Sharma · Momentum Worldwide, UK

Award-winning beauty & personal care commercials

Questions

Who directed the Lifebuoy “Help a Child Reach 5” commercial?

Amit Sharma directed it, produced by Chrome Pictures, for the agency Lowe and Partners Worldwide.

Which agency made Lifebuoy “Help a Child Reach 5”?

Lowe and Partners Worldwide created it for Lifebuoy (2013).

What awards did Lifebuoy “Help a Child Reach 5” win?

2 awards, including Spikes Asia 2013 Gold Film Corporate Image and LIA 2013 Silver — Production & Post-Production / Direction.

What is the tagline of Lifebuoy “Help a Child Reach 5”?

“Help us celebrate the 5th birthday of every single child in Thesgora by 2015. Take the pledge on facebook.com/lifebuoy and save lives.”

Sources for the credits and awards

web.archive.orgweb.archive.org