framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Levi's “Use Your Vote” 2019

Levi's “Use Your Vote” (2019) is a Levi's commercial directed by Benito Montorio for FCB West, USA, produced by Pulse Films. It won one award: Kinsale Sharks 2019 Gold Film Craft (International) - Colour Grading.

This ad shows diverse people from around the world, in various settings, coming together to cast their vote, emphasizing the importance of civic participation.

Video: Levi's® on YouTube

Shot by shot

  1. A young man with red hair and a nose ring looks down thoughtfully, illuminated by a window in a dimly lit room.© Levi's0:02
  2. A group of people walk along a dirt road in a vast green field under a cloudy sky, with a bus parked nearby.© Levi's0:16
  3. A man in a patterned cap and suspenders sits on a bus, looking out the window with a thoughtful expression.© Levi's0:21
  4. A young man with red hair and a nose ring sits in the passenger seat of a moving truck, looking forward, while an older man drives.© Levi's0:26
  5. A young Black man in a camouflage jacket and black hat walks through a shantytown, looking around with a serious expression.© Levi's0:34
  6. A man in a t-shirt and jeans hammers a "Voting Station" sign onto a corrugated metal fence in a dusty, crowded shantytown.© Levi's0:37
  7. A man in a beanie and t-shirt hammers a "VOTING STATION" sign onto a corrugated metal fence in a dusty, crowded shantytown.© Levi's0:41
  8. Three young men walk away from the camera down a dirt road in a crowded, impoverished neighborhood with corrugated metal shacks.© Levi's0:44
  9. An elderly man with white hair and a green jacket stands at a voting booth, looking down intently, surrounded by blurred figures in a large, bright hall.© Levi's0:55
  10. A man with dark skin and a patterned cap looks around in a busy outdoor market during the day.© Levi's1:00
  11. A man with dark skin and a cap looks down, surrounded by blurred people in a dusty, sunlit outdoor setting.© Levi's1:09
  12. Silhouetted people, including a woman holding a child, walk past large windows in a modern building, with a city visible outside.© Levi's1:15

Stills © Levi's. Made by FCB West, USA, Pulse Films and Benito Montorio.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Global citizens unite to vote, highlighting the power of collective action.

Tagline: “LIVE IN LEVI'S”

diverse castglobal settingscall to actioneveryday heroessense of communitysymbolic journey

The cut

Length
90 s
Shots
66
Average shot
1.4 s

What creatives use Levi's “Use Your Vote” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Levi's “Use Your Vote”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with red hair and a nose ring looks down thoughtfully, illuminated by a window in a dimly lit room.© Levi'sA group of people walk along a dirt road in a vast green field under a cloudy sky, with a bus parked nearby.© Levi'sA man in a patterned cap and suspenders sits on a bus, looking out the window with a thoughtful expression.© Levi'sA young man with red hair and a nose ring sits in the passenger seat of a moving truck, looking forward, while an older man drives.© Levi's
    Frames from Levi's “Use Your Vote”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Levi's “Use Your Vote” in order, with its length, framing and what happens in it.

    A young man with red hair and a nose ring looks down thoughtfully, illuminated by a window in a dimly lit room.© Levi'sA group of people walk along a dirt road in a vast green field under a cloudy sky, with a bus parked nearby.© Levi'sA man in a patterned cap and suspenders sits on a bus, looking out the window with a thoughtful expression.© Levi'sA young man with red hair and a nose ring sits in the passenger seat of a moving truck, looking forward, while an older man drives.© Levi'sA young Black man in a camouflage jacket and black hat walks through a shantytown, looking around with a serious expression.© Levi'sA man in a t-shirt and jeans hammers a "Voting Station" sign onto a corrugated metal fence in a dusty, crowded shantytown.© Levi's
    Length: 90 s · Shots: 66 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a diverse cast

    Before you present an idea, you need to know who has done it, and how.

    Levi's “Use Your Vote” is built on a diverse cast. Search the library by idea to see every spot that uses it.

    New Balance “Grey Days”© New BalanceFlybuys “Give a Flybuys”© FlybuysCoca-Cola “I Love You Hater”© Coca-ColaRuavieja “El tiempo que nos queda”© Ruavieja
    New Balance · Flybuys · Coca-Cola · Ruavieja

More commercials by Benito Montorio

  • Dove "Reverse Selfie" (2021) commercial still© DoveDove “Reverse Selfie” 2021Dir. Benito Montorio · OgilvyEffie Awards Gold 2022
  • Kfc "KFC Bus" (2014) commercial still© KfcKfc “KFC Bus” 2014Dir. Benito Montorio · BBHCiclope Gold 2014
  • ST Johns Ambulance "Helpless" (2013) commercial still© ST Johns AmbulanceST Johns Ambulance “Helpless” 2013Dir. Benito Montorio · BBHCannes Lions Silver 2013
  • BBC World News "Riot" (2010) commercial still© BBC World NewsBBC World News “Riot” 2010Dir. Benito Montorio · RKCRLondon International Awards Silver 2010
  • Deutsche Telekom "Open Your Eyes" (2026) commercial still© Deutsche TelekomDeutsche Telekom “Open Your Eyes” 2026Dir. Benito Montorio

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Levi's “Use Your Vote” commercial?

Benito Montorio directed it, produced by Pulse Films, for the agency FCB West, USA.

Which agency made Levi's “Use Your Vote”?

FCB West, USA created it for Levi's (2019).

What awards did Levi's “Use Your Vote” win?

1 awards, including Kinsale Sharks 2019 Gold Film Craft (International) - Colour Grading.

What is the tagline of Levi's “Use Your Vote”?

“LIVE IN LEVI'S”

Sources for the credits and awards

web.archive.orgweb.archive.org