framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Klarna “The Cheese” 2016

Klarna “The Cheese” (2016) is a Klarna commercial directed by The Perlorian Brothers for NORD, produced by MJZ. It won 3 awards, including Cannes Lions 2016 Film Craft Bronze, LIA 2016 Silver — Production & Post-Production / Animation Campaign and Eurobest 2016 Silver Film Craft A04: Production Design / Art Direction.

A woman meticulously slices cheese, creating perfect, delicate curls, emphasizing the smoothness and precision, mirroring the brand's promise of smooth payments.

Video: Klarna on YouTube

Shot by shot

  1. A blue chair sits in a pink room, with a glimpse into another pink room with a table and teal tablecloth through a doorway.© Klarna0:00
  2. A woman's hand with red nail polish uses a cheese knife to cut a block of cheese with colorful holes on a wooden board, next to plates of olives on a table.© Klarna0:02
  3. A woman's hand with red nail polish uses a cheese slicer to cut a thin slice of Swiss cheese on a wooden cutting board.© Klarna0:05
  4. A woman's hand with red nail polish uses a cheese slicer to peel a long, thin slice of Swiss cheese from a block on a wooden cutting board.© Klarna0:08
  5. A white plate with green olives with red pimentos sits on a blue table with a spoon and fork, in a diner.© Klarna0:16
  6. A woman's hand uses a cheese slicer to peel a long, rectangular block of Swiss cheese on a wooden board, creating a smooth, delicate curl.© Klarna0:19
  7. The Klarna logo and tagline "Smoooth Payments" are displayed in white text on a solid pink background.© Klarna0:28

Stills © Klarna. Made by NORD, MJZ and The Perlorian Brothers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Visual metaphor: smooth cheese slicing for smooth payments.

Tagline: “Smoooth Payments”

visual metaphorsatisfying ASMRhyper-focused actionminimalist aestheticproduct as experience

The cut

Length
30 s
Shots
7
Average shot
4.3 s

What creatives use Klarna “The Cheese” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Klarna “The Cheese”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blue chair sits in a pink room, with a glimpse into another pink room with a table and teal tablecloth through a doorway.© KlarnaA woman's hand with red nail polish uses a cheese knife to cut a block of cheese with colorful holes on a wooden board, next to plates of olives on a table.© KlarnaA woman's hand with red nail polish uses a cheese slicer to cut a thin slice of Swiss cheese on a wooden cutting board.© KlarnaA woman's hand with red nail polish uses a cheese slicer to peel a long, thin slice of Swiss cheese from a block on a wooden cutting board.© Klarna
    Frames from Klarna “The Cheese”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Klarna “The Cheese” in order, with its length, framing and what happens in it.

    A blue chair sits in a pink room, with a glimpse into another pink room with a table and teal tablecloth through a doorway.© KlarnaA woman's hand with red nail polish uses a cheese knife to cut a block of cheese with colorful holes on a wooden board, next to plates of olives on a table.© KlarnaA woman's hand with red nail polish uses a cheese slicer to cut a thin slice of Swiss cheese on a wooden cutting board.© KlarnaA woman's hand with red nail polish uses a cheese slicer to peel a long, thin slice of Swiss cheese from a block on a wooden cutting board.© KlarnaA white plate with green olives with red pimentos sits on a blue table with a spoon and fork, in a diner.© KlarnaA woman's hand uses a cheese slicer to peel a long, rectangular block of Swiss cheese on a wooden board, creating a smooth, delicate curl.© Klarna
    Length: 30 s · Shots: 7 · Average shot: 4.3 s

  3. 03Ad ideas: every spot built on a visual metaphor

    Before you present an idea, you need to know who has done it, and how.

    Klarna “The Cheese” is built on a visual metaphor. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New Zealandtruth “Breath of Stress Air”© truthBeats by Dre “You Love Me”© Beats by DreEssity “Viva La Vulva”© Essity
    Fire and Emergency New Zealand · truth · Beats by Dre · Essity

More commercials by The Perlorian Brothers

  • State Farm "Insurance - See Everything" (2026) commercial still© State FarmState Farm “Insurance - See Everything” 2026Dir. The Perlorian Brothers · Highdive
  • HexClad "Unidentified Frying Object" (2025) commercial still© HexCladHexClad “Unidentified Frying Object” 2025Dir. The Perlorian Brothers · Rosewood Creative
  • Rubicon "Orange Mango" (2025) commercial still© RubiconRubicon “Orange Mango” 2025Dir. The Perlorian Brothers · Lucky Generals
  • Tubi "Bog" (2025) commercial still© TubiTubi “Bog” 2025Dir. The Perlorian Brothers · Mischief
  • New York Lottery "Nothing Up Our Sleeve" (2025) commercial still© New York LotteryNew York Lottery “Nothing Up Our Sleeve” 2025Dir. The Perlorian Brothers · McCann North America
  • Panda Express "Aunties Assemble" (2025) commercial still© Panda ExpressPanda Express “Aunties Assemble” 2025Dir. The Perlorian Brothers · Opinionated

More from NORD

  • Svenska Spel "Svenska Spel - Hero" (2026) commercial still© Svenska SpelSvenska Spel “Svenska Spel - Hero” 2026Dir. Filip Nilsson · NORD
  • Epoq "Expect More Bear" (2026) commercial still© EpoqEpoq “Expect More Bear” 2026Dir. Filip Tellander · NORD
  • SKF Group "The Patent Bay" (2025) commercial still© SKF GroupSKF Group “The Patent Bay” 2025Dir. STYLEWAR · NORD
  • Vattenfall "Wind Farmed" (2025) commercial still© VattenfallVattenfall “Wind Farmed” 2025Dir. Nils Janlert · NORD
  • McDonald's "McCrispy" (2024) commercial still© McDonald'sMcDonald's “McCrispy” 2024Dir. Oskar Wrangö · NORD
  • McDonalds "Are We There Yet" (2024) commercial still© McDonaldsMcDonalds “Are We There Yet” 2024Dir. Vesa Manninen · NORD

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Klarna “The Cheese” commercial?

The Perlorian Brothers directed it, produced by MJZ, for the agency NORD.

Which agency made Klarna “The Cheese”?

NORD created it for Klarna (2016).

What awards did Klarna “The Cheese” win?

3 awards, including Cannes Lions 2016 Film Craft Bronze, LIA 2016 Silver — Production & Post-Production / Animation Campaign and Eurobest 2016 Silver Film Craft A04: Production Design / Art Direction.

What is the tagline of Klarna “The Cheese”?

“Smoooth Payments”

Sources for the credits and awards

The WorkThe WorkThe Workliaawards.comLBBLBB