framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Kit Kat “Ultimate Break” 2008

Kit Kat “Ultimate Break” (2008) is a Kit Kat commercial directed by Akama for JWT Paris, produced by Wanda Productions. It won one award: LIA 2008 Silver — TV/Cinema / Animation.

A stressed-out office worker, overwhelmed by his job, embarks on a fantastical journey to find the ultimate break, which he discovers in a Kit Kat bar.

Video: AKAMA on Vimeo

Shot by shot

  1. A wide shot of a city skyline with a prominent skyscraper, as a window washer's platform descends, then dissolves into an office interior.© Kit Kat0:00
  2. A computer monitor displays multiple stock market charts and data, surrounded by numerous sticky notes, indicating a busy work environment.© Kit Kat0:11
  3. A tired-looking animated man with dark circles under his eyes stares blankly, mouth slightly open, in an office setting.© Kit Kat0:27
  4. A computer monitor displays multiple red-colored stock market charts and data windows, indicating a market crash.© Kit Kat0:36
  5. A male animated character in a brown suit sits in an office chair with his feet on the desk, smiling and gesturing at the camera.© Kit Kat0:58
  6. Two identical animated male characters with brown hair and black outfits dance in an office cubicle, moving their arms and smiling.© Kit Kat1:13
  7. A tired, animated male office worker with dark circles under his eyes looks up in an office cubicle.© Kit Kat1:25
  8. Crumpled pieces of paper magically fly into a trash can in a red-walled office corner with a green plant.© Kit Kat1:33
  9. A male animated character with a large head and short brown hair inserts a coin into a red vending machine filled with Kit Kat bars in an office.© Kit Kat1:43
  10. A tired, animated male office worker with dark circles under his eyes, wearing a white shirt, takes a bite of a Kit Kat bar in an office breakroom.© Kit Kat1:48
  11. A stylized animated man with a large head looks out a window at a city skyline during golden hour, then turns his head to look over his shoulder.© Kit Kat2:16
  12. A stylized CG man in a white shirt and blue tie is seen in an elevator, looking up with a wide, excited expression as he floats upwards.© Kit Kat2:29

Stills © Kit Kat. Made by JWT Paris, Wanda Productions and Akama.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A surreal, animated quest for a break from work, found in a chocolate bar.

Tagline: “Have a Break, Have a KIT KAT”

overworked employeefantastical journeymagical transformationescape from realityproduct as solutionvisual metaphor

The cut

Length
170 s
Shots
60
Average shot
2.8 s
Format
animation 3d

What creatives use Kit Kat “Ultimate Break” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kit Kat “Ultimate Break”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a city skyline with a prominent skyscraper, as a window washer's platform descends, then dissolves into an office interior.© Kit KatA computer monitor displays multiple stock market charts and data, surrounded by numerous sticky notes, indicating a busy work environment.© Kit KatA tired-looking animated man with dark circles under his eyes stares blankly, mouth slightly open, in an office setting.© Kit KatA computer monitor displays multiple red-colored stock market charts and data windows, indicating a market crash.© Kit Kat
    Frames from Kit Kat “Ultimate Break”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kit Kat “Ultimate Break” in order, with its length, framing and what happens in it.

    A wide shot of a city skyline with a prominent skyscraper, as a window washer's platform descends, then dissolves into an office interior.© Kit KatA computer monitor displays multiple stock market charts and data, surrounded by numerous sticky notes, indicating a busy work environment.© Kit KatA tired-looking animated man with dark circles under his eyes stares blankly, mouth slightly open, in an office setting.© Kit KatA computer monitor displays multiple red-colored stock market charts and data windows, indicating a market crash.© Kit KatA male animated character in a brown suit sits in an office chair with his feet on the desk, smiling and gesturing at the camera.© Kit KatTwo identical animated male characters with brown hair and black outfits dance in an office cubicle, moving their arms and smiling.© Kit Kat
    Length: 170 s · Shots: 60 · Average shot: 2.8 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a fantastical journey

    Before you present an idea, you need to know who has done it, and how.

    Kit Kat “Ultimate Break” is built on a fantastical journey. Search the library by idea to see every spot that uses it.

    Just Eat “Did Somebody Say”© Just EatHennessy “Welcome to the Hennessy Craftland”© HennessyHP “The Cookie Problem”© HPLas Vegas Convention and Visitors Authority “Welcome to Fabulous Las Vegas”© Las Vegas Convention and Visitors Authority
    Just Eat · Hennessy · HP · Las Vegas Convention and Visitors Authority

More commercials by Akama

  • Renault Z.E. "The Postman" (2018) commercial still© Renault Z.E.Renault Z.E. “The Postman” 2018Dir. Akama · Publicis ConseilKinsale Sharks Silver 2018
  • Manor "Xmas" (2025) commercial still© ManorManor “Xmas” 2025Dir. Akama
  • Poulehouse "Solidarity Hens" (2025) commercial still© PoulehousePoulehouse “Solidarity Hens” 2025Dir. Akama
  • Orange "Nain" (2025) commercial still© OrangeOrange “Nain” 2025Dir. Akama
  • Renault "The Postman" (2025) commercial still© RenaultRenault “The Postman” 2025Dir. Akama
  • Winmax "Monkeys" (2025) commercial still© WinmaxWinmax “Monkeys” 2025Dir. Akama

Award-winning fmcg commercials

  • Finish "Water Index" (2022) commercial still© FinishFinish “Water Index” 2022Dir. Tarık BayarEffie Awards Grand Prix 2022
  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Kit Kat “Ultimate Break” commercial?

Akama directed it, produced by Wanda Productions, for the agency JWT Paris.

Which agency made Kit Kat “Ultimate Break”?

JWT Paris created it for Kit Kat (2008).

What awards did Kit Kat “Ultimate Break” win?

1 awards, including LIA 2008 Silver — TV/Cinema / Animation.

What is the tagline of Kit Kat “Ultimate Break”?

“Have a Break, Have a KIT KAT”

Sources for the credits and awards

web.archive.org