framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Instituto Socioambiental “#PovosDaFloresta” 2019

Instituto Socioambiental “#PovosDaFloresta” (2019) is an Instituto Socioambiental commercial directed by Daniel Klajmic for Wunderman Thompson Brasil, produced by Pródigo Filmes. It won one award: El Ojo de Iberoamérica 2019 Silver Producción Audiovisual – PA8 – Bajo Presupuesto.

Indigenous communities in the Amazon rainforest assert their ancient presence and vital role in preserving biodiversity and regulating climate, urging recognition and support against ongoing threats.

Video: Daniel Klajmic on Vimeo

Shot by shot

  1. A person's silhouette emerges from thick smoke in a dark forest, with a bright light behind their head, in black and white.© Instituto Socioambiental0:20
  2. A person's bare foot steps onto a fallen log in a dense, dark forest, then runs away, captured in black and white.© Instituto Socioambiental0:24
  3. A black and white shot of a person's back as water splashes around them, then transitions to an aerial view of a forest.© Instituto Socioambiental0:41
  4. A man with a straw hat is seen in profile, looking down, with a blurred background of light, in a black and white shot.© Instituto Socioambiental0:53
  5. A person with tribal tattoos and traditional attire crouches with open hands over ritualistic items, surrounded by smoke in a forest setting.© Instituto Socioambiental0:58
  6. A person's hand reaches up towards a bright light, silhouetted against a dark, blurry background of trees in a black and white shot.© Instituto Socioambiental1:04
  7. A black and white, grainy, high-angle shot shows a winding, glowing line moving across a textured, dark surface, resembling a river or crack.© Instituto Socioambiental1:05
  8. A black and white shot shows a large tree trunk being dragged by heavy machinery through a deforested area of a dense forest.© Instituto Socioambiental1:09
  9. A close-up of an indigenous person's face with feathers around their eyes, transitioning to a medium shot of three indigenous people in a river with a stilt house in the background.© Instituto Socioambiental1:11
  10. A black and white shot shows a group of indigenous people standing in a dense forest, looking directly at the camera with serious expressions.© Instituto Socioambiental1:14
  11. A man's face, wet with sweat or water, is shown in a black and white extreme closeup, looking upwards with a serious expression.© Instituto Socioambiental1:24
  12. A young Indigenous woman with long dark hair and facial markings looks directly at the camera, with other people blurred in the background of a forest.© Instituto Socioambiental1:27

Stills © Instituto Socioambiental. Made by Wunderman Thompson Brasil, Pródigo Filmes and Daniel Klajmic.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Indigenous people are the forest, and the forest is them, fighting for survival.

Tagline: “Apoie os povos da floresta e ajude a manter as florestas em pé. #PovosDaFloresta”

nature's beautyancient wisdomcultural prideenvironmental threatcall to actionresilience

The cut

Length
99 s
Shots
36
Average shot
2.8 s

What creatives use Instituto Socioambiental “#PovosDaFloresta” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Instituto Socioambiental “#PovosDaFloresta”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's silhouette emerges from thick smoke in a dark forest, with a bright light behind their head, in black and white.© Instituto SocioambientalA person's bare foot steps onto a fallen log in a dense, dark forest, then runs away, captured in black and white.© Instituto SocioambientalA black and white shot of a person's back as water splashes around them, then transitions to an aerial view of a forest.© Instituto SocioambientalA man with a straw hat is seen in profile, looking down, with a blurred background of light, in a black and white shot.© Instituto Socioambiental
    Frames from Instituto Socioambiental “#PovosDaFloresta”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Instituto Socioambiental “#PovosDaFloresta” in order, with its length, framing and what happens in it.

    A person's silhouette emerges from thick smoke in a dark forest, with a bright light behind their head, in black and white.© Instituto SocioambientalA person's bare foot steps onto a fallen log in a dense, dark forest, then runs away, captured in black and white.© Instituto SocioambientalA black and white shot of a person's back as water splashes around them, then transitions to an aerial view of a forest.© Instituto SocioambientalA man with a straw hat is seen in profile, looking down, with a blurred background of light, in a black and white shot.© Instituto SocioambientalA person with tribal tattoos and traditional attire crouches with open hands over ritualistic items, surrounded by smoke in a forest setting.© Instituto SocioambientalA person's hand reaches up towards a bright light, silhouetted against a dark, blurry background of trees in a black and white shot.© Instituto Socioambiental
    Length: 99 s · Shots: 36 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a nature's beauty

    Before you present an idea, you need to know who has done it, and how.

    Instituto Socioambiental “#PovosDaFloresta” is built on a nature's beauty. Search the library by idea to see every spot that uses it.

    Samsung Electronics “What Does Your Mind See”© Samsung ElectronicsBudweiser “American Icons”© BudweiserNaturals Ice Cream “Tree to Treat”© Naturals Ice CreamBugaboo “Designed For The Future”© Bugaboo
    Samsung Electronics · Budweiser · Naturals Ice Cream · Bugaboo

More from Wunderman Thompson Brasil

  • Coca-Cola "Coke thirst" (2015) commercial still© Coca-ColaCoca-Cola “Coke thirst” 2015Wunderman Thompson BrasilEl Ojo de Iberoamérica Silver 2015

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Instituto Socioambiental “#PovosDaFloresta” commercial?

Daniel Klajmic directed it, produced by Pródigo Filmes, for the agency Wunderman Thompson Brasil.

Which agency made Instituto Socioambiental “#PovosDaFloresta”?

Wunderman Thompson Brasil created it for Instituto Socioambiental (2019).

What awards did Instituto Socioambiental “#PovosDaFloresta” win?

1 awards, including El Ojo de Iberoamérica 2019 Silver Producción Audiovisual – PA8 – Bajo Presupuesto.

What is the tagline of Instituto Socioambiental “#PovosDaFloresta”?

“Apoie os povos da floresta e ajude a manter as florestas em pé. #PovosDaFloresta”

Sources for the credits and awards

elojodeiberoamerica.com