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Hubspot “And That's Why We Use Hubspot” 2025

Hubspot “And That's Why We Use Hubspot” (2025) is a Hubspot commercial directed by Rick Darge for Arts & Letters Creative Co., produced by ProdCo. It won one award: ADC 2025 Silver Cube Motion / Film Craft — Craft in Motion / Film / Editing.

A company's employees struggle with outdated, chaotic systems, leading to frustration and absurd breakdowns, until they discover the unified solution of HubSpot.

Video: Mah Ferraz on Vimeo

Shot by shot

  1. A wide shot of a dark, wet alleyway between two buildings, with a person in the distance rolling a tire and another person walking into frame on the right.© Hubspot0:00
  2. A person's hand clicks a computer mouse, with a monitor displaying a "Resolve Ticket" button and a small fan visible in a dimly lit office.© Hubspot0:15
  3. A close-up shot of a computer screen displaying a CRM development interface with data tables, in a dimly lit office.© Hubspot0:22
  4. A close-up shot of a computer screen displaying a "Deal Management" interface with various deals, statuses, and contact information, in an office setting.© Hubspot0:34
  5. A woman's wide, bloodshot eyes stare intensely, reflecting a blue light, as she looks directly into the camera in a dark room.© Hubspot0:37
  6. A person with dark hair and a green sweater types on a laptop, displaying an email inbox, while a cup of coffee sits on a white table in a dimly lit room.© Hubspot0:44
  7. A man sits at a desk in an office, looking towards a long, dark hallway, while another man stands on an exterior fire escape.© Hubspot0:50
  8. A Black man with a beard, wearing a plaid jacket and orange shirt, looks intently at a computer screen in a messy office.© Hubspot0:53
  9. A man with dark skin and curly hair, wearing a plaid jacket, sits at a desk in an office, looking to the side.© Hubspot0:56
  10. A blurry shot of a home office desk with a computer monitor and various office supplies, as the camera quickly pans right.© Hubspot0:59
  11. A young woman with dark hair, wearing a business suit, looks down intently at something off-screen, illuminated by a blue glow in a dark elevator.© Hubspot1:14
  12. A blonde woman in an orange blazer looks up from her computer and smiles, while other colleagues work in the background of a modern office.© Hubspot1:36

Stills © Hubspot. Made by Arts & Letters Creative Co., ProdCo and Rick Darge.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Chaos and frustration from disparate systems versus the calm of one unified platform.

Tagline: “Grow Better”

exaggerated chaosmagical realismbefore and afterpersonification of frustrationghostly transformationabsurdist humor

The cut

Length
111 s
Shots
62
Average shot
1.8 s

What creatives use Hubspot “And That's Why We Use Hubspot” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hubspot “And That's Why We Use Hubspot”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a dark, wet alleyway between two buildings, with a person in the distance rolling a tire and another person walking into frame on the right.© HubspotA person's hand clicks a computer mouse, with a monitor displaying a "Resolve Ticket" button and a small fan visible in a dimly lit office.© HubspotA close-up shot of a computer screen displaying a CRM development interface with data tables, in a dimly lit office.© HubspotA close-up shot of a computer screen displaying a "Deal Management" interface with various deals, statuses, and contact information, in an office setting.© Hubspot
    Frames from Hubspot “And That's Why We Use Hubspot”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hubspot “And That's Why We Use Hubspot” in order, with its length, framing and what happens in it.

    A wide shot of a dark, wet alleyway between two buildings, with a person in the distance rolling a tire and another person walking into frame on the right.© HubspotA person's hand clicks a computer mouse, with a monitor displaying a "Resolve Ticket" button and a small fan visible in a dimly lit office.© HubspotA close-up shot of a computer screen displaying a CRM development interface with data tables, in a dimly lit office.© HubspotA close-up shot of a computer screen displaying a "Deal Management" interface with various deals, statuses, and contact information, in an office setting.© HubspotA woman's wide, bloodshot eyes stare intensely, reflecting a blue light, as she looks directly into the camera in a dark room.© HubspotA person with dark hair and a green sweater types on a laptop, displaying an email inbox, while a cup of coffee sits on a white table in a dimly lit room.© Hubspot
    Length: 111 s · Shots: 62 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a exaggerated chaos

    Before you present an idea, you need to know who has done it, and how.

    Hubspot “And That's Why We Use Hubspot” is built on a exaggerated chaos. Search the library by idea to see every spot that uses it.

    HP “Wrong Kind of Busy”© HPSnickers “Game”© SnickersJustworks “You Don't Have to Worry”© JustworksRamp “Chasing Receipts (Director's Cut)”© Ramp
    HP · Snickers · Justworks · Ramp

More commercials by Rick Darge

  • Nike "Scary Good – Anthem" (2026) commercial still© NikeNike “Scary Good – Anthem” 2026Dir. Rick DargeAICP Awards Winner 2026
  • AT&T "Play Through" (2025) commercial still© AT&TAT&T “Play Through” 2025Dir. Rick Darge · WEST BBDO
  • HubSpot "Close More Deals" (2024) commercial still© HubSpotHubSpot “Close More Deals” 2024Dir. Rick Darge · Arts & Letters Creative Co.
  • True Value "Lawncare Hero" (2024) commercial still© True ValueTrue Value “Lawncare Hero” 2024Dir. Rick Darge · Laughlin Constable
  • PepsiCo "Starry Struck" (2023) commercial still© PepsiCoPepsiCo “Starry Struck” 2023Dir. Rick Darge

More from Arts & Letters Creative Co.

  • NBA on ESPN "It's NBA on ESPN Time" (2021) commercial still© NBA on ESPNNBA on ESPN “It's NBA on ESPN Time” 2021Arts & Letters Creative Co.London International Awards Bronze 2021
  • Google Assistant "Home Alone Again With the Google Assistant" (2019) commercial still© Google AssistantGoogle Assistant “Home Alone Again With the Google Assistant” 2019Dir. Mike Warzin · Arts & Letters Creative Co.D&AD Wood Pencil 2019
  • FanDuel Sportsbook "Playoff Mode - The Bar" (2026) commercial still© FanDuel SportsbookFanDuel Sportsbook “Playoff Mode - The Bar” 2026Dir. Matt Aselton · Arts & Letters Creative Co.
  • Ramp "Chasing Receipts (Director's Cut)" (2026) commercial still© RampRamp “Chasing Receipts (Director's Cut)” 2026Dir. Jara Moravec · Arts & Letters Creative Co.
  • Tito's Handmade Vodka "Tito's Vodka" (2026) commercial still© Tito's Handmade VodkaTito's Handmade Vodka “Tito's Vodka” 2026Dir. Spencer MacDonald · Arts & Letters Creative Co.
  • NHL "4 Nations Face-Off - Begins February 13th on ESPN and ABC" (2025) commercial still© NHLNHL “4 Nations Face-Off - Begins February 13th on ESPN and ABC” 2025Dir. Malik Vitthal · Arts & Letters Creative Co.

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Hubspot “And That's Why We Use Hubspot” commercial?

Rick Darge directed it, produced by ProdCo, for the agency Arts & Letters Creative Co..

Which agency made Hubspot “And That's Why We Use Hubspot”?

Arts & Letters Creative Co. created it for Hubspot (2025).

What awards did Hubspot “And That's Why We Use Hubspot” win?

1 awards, including ADC 2025 Silver Cube Motion / Film Craft — Craft in Motion / Film / Editing.

What is the tagline of Hubspot “And That's Why We Use Hubspot”?

“Grow Better”

Sources for the credits and awards

oneclub.org