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Heineken “The Match” 2015

Heineken “The Match” (2015) is a Heineken commercial directed by David O Neill for Exposure, produced by The Love Commercial Production Company. It won 2 awards, including Cannes Lions 2015 Film Bronze and Clio 2015 Bronze — Film / Short form (between one [1] minute and five [5] minutes).

A ship's crew, desperate to watch the Champions League final, goes to extreme lengths to get a signal, transforming their vessel into a floating stadium.

Video: Heineken Singapore on YouTube

Shot by shot

  1. A large blue and red cargo ship named "JULES-EDGAR" is docked at a busy port, with several workers on the pier and a forklift moving cargo.© Heineken0:00
  2. A man with dark hair and a beard looks up with a concerned expression on a ship's deck during the day.© Heineken0:05
  3. An aerial shot shows a cargo ship with containers sailing on a wide body of water, with a city skyline in the background under a clear sky.© Heineken0:08
  4. A man in a dark blue jacket opens a small refrigerator on a boat, revealing bottles and cans inside.© Heineken0:13
  5. A bearded man with long hair, wearing a blue shirt, speaks into a walkie-talkie on a boat's bridge.© Heineken0:19
  6. A group of men, some wearing hats, are tightly packed together in what appears to be a ship's interior, looking intently off-screen.© Heineken0:24
  7. A man in a blue hard hat and dark jacket pushes a red vintage car out of a shipping container, seen from inside the container.© Heineken0:28
  8. Three divers in black wetsuits jump from a ship into the ocean, creating large splashes in the bright sunlight.© Heineken0:31
  9. A man with long hair and a beard holds a blue wire in his mouth while working on a tangle of wires outdoors during the day.© Heineken0:36
  10. A crowd of people, including a man with a beard and goggles, look up with joyful expressions on a sunny day.© Heineken0:39
  11. A diverse group of men in formal wear cheer as a Heineken bottle is poured into small glasses on a ship's deck at sunset.© Heineken0:45
  12. A man in a white tuxedo jacket looks concerned while standing on a boat with a crowd of men in formal wear behind him, at sea.© Heineken0:51

Stills © Heineken. Made by Exposure, The Love Commercial Production Company and David O Neill.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The crew transforms their ship into a giant TV to watch the Champions League.

Tagline: “Open your world”

underdog teamimpossible missioningenuity and resourcefulnesscommunity spiritcelebration of sporttransformation of environment

The cut

Length
60 s
Shots
45
Average shot
1.3 s

What creatives use Heineken “The Match” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Heineken “The Match”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A large blue and red cargo ship named "JULES-EDGAR" is docked at a busy port, with several workers on the pier and a forklift moving cargo.© HeinekenA man with dark hair and a beard looks up with a concerned expression on a ship's deck during the day.© HeinekenAn aerial shot shows a cargo ship with containers sailing on a wide body of water, with a city skyline in the background under a clear sky.© HeinekenA man in a dark blue jacket opens a small refrigerator on a boat, revealing bottles and cans inside.© Heineken
    Frames from Heineken “The Match”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Heineken “The Match” in order, with its length, framing and what happens in it.

    A large blue and red cargo ship named "JULES-EDGAR" is docked at a busy port, with several workers on the pier and a forklift moving cargo.© HeinekenA man with dark hair and a beard looks up with a concerned expression on a ship's deck during the day.© HeinekenAn aerial shot shows a cargo ship with containers sailing on a wide body of water, with a city skyline in the background under a clear sky.© HeinekenA man in a dark blue jacket opens a small refrigerator on a boat, revealing bottles and cans inside.© HeinekenA bearded man with long hair, wearing a blue shirt, speaks into a walkie-talkie on a boat's bridge.© HeinekenA group of men, some wearing hats, are tightly packed together in what appears to be a ship's interior, looking intently off-screen.© Heineken
    Length: 60 s · Shots: 45 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a underdog team

    Before you present an idea, you need to know who has done it, and how.

    Heineken “The Match” is built on a underdog team. Search the library by idea to see every spot that uses it.

    Telstra “This is Footy Country”© TelstraOk Gasoline “Vault”© Ok GasolineThe Sun Newspaper “The Sun - Office Knockabout”© The Sun NewspaperEspn “Baseball”© Espn
    Telstra · Ok Gasoline · The Sun Newspaper · Espn

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Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Heineken “The Match” commercial?

David O Neill directed it, produced by The Love Commercial Production Company, for the agency Exposure.

Which agency made Heineken “The Match”?

Exposure created it for Heineken (2015).

What awards did Heineken “The Match” win?

2 awards, including Cannes Lions 2015 Film Bronze and Clio 2015 Bronze — Film / Short form (between one [1] minute and five [5] minutes).

What is the tagline of Heineken “The Match”?

“Open your world”

Sources for the credits and awards

The WorkThe Workclios.com