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Gucci “Gucci Garden” 2017

Gucci “Gucci Garden” (2017) is a Gucci commercial directed by Floria Sigismondi, produced by Believe Media. It won one award: Ciclope 2017 Bronze Fashion Films Cinematography.

A young man plays a melancholic tune on a piano in a lavish, ornate room, while a young woman explores the room with a telescope, revealing a world of exotic animals and Gucci perfume bottles.

Video: GUCCI on YouTube

Shot by shot

  1. A young man with blonde hair sits at a piano, playing a melancholic tune in a dimly lit, ornate room.© Gucci0:00
  2. A slow pan reveals a highly ornate, antique dressing table adorned with various decorative objects, including perfume bottles, statues, and a lamp, in a lavish room.© Gucci0:13
  3. A detailed shot of an ornate, decaying wall and ceiling with intricate gold and green patterns in an old, abandoned building.© Gucci0:42
  4. A red, yellow, and black snake slithers around a silver dish filled with white crystals on a white table, with other snakes and objects in the background.© Gucci0:47
  5. Three white, floral-patterned perfume bottles stand on a decorative table, surrounded by ornate porcelain dragons and a small silver incense burner.© Gucci0:54
  6. A detailed shot of a porcelain parrot figurine, a glass jar with yellow flowers, and a white perfume bottle with a squirrel design, all on a table.© Gucci1:01
  7. A small blue and white parrot with a black head perches on a golden telescope in a lavish, ornate room.© Gucci1:06
  8. A red, black, and yellow snake slithers across a decorative, shell-encrusted ledge with peeling paint in an ornate, antique setting.© Gucci1:09
  9. A close-up shot shows a snake with red, black, and white bands slithering past a silver cup and a dish of ice on a white table.© Gucci1:14
  10. A young woman with long dark hair and a white dress with a red and blue pattern looks directly at the camera, then slowly closes her eyes in an interior setting.© Gucci1:22
  11. A person in a grey uniform with gold trim plays a harpsichord, their hands moving across the keys in a dimly lit room.© Gucci1:27
  12. A barn owl with white and brown feathers turns its head to face the camera, in a richly decorated interior with ornate mirrors and carvings.© Gucci1:29

Stills © Gucci. Made by Believe Media and Floria Sigismondi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A whimsical, dreamlike journey through an opulent, antique room filled with Gucci perfumes and exotic animals.

dreamlike atmosphereopulent settingexotic animalshidden detailsslow revealvisual storytelling

The cut

Length
103 s
Shots
22
Average shot
4.7 s

What creatives use Gucci “Gucci Garden” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gucci “Gucci Garden”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with blonde hair sits at a piano, playing a melancholic tune in a dimly lit, ornate room.© GucciA slow pan reveals a highly ornate, antique dressing table adorned with various decorative objects, including perfume bottles, statues, and a lamp, in a lavish room.© GucciA detailed shot of an ornate, decaying wall and ceiling with intricate gold and green patterns in an old, abandoned building.© GucciA red, yellow, and black snake slithers around a silver dish filled with white crystals on a white table, with other snakes and objects in the background.© Gucci
    Frames from Gucci “Gucci Garden”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gucci “Gucci Garden” in order, with its length, framing and what happens in it.

    A young man with blonde hair sits at a piano, playing a melancholic tune in a dimly lit, ornate room.© GucciA slow pan reveals a highly ornate, antique dressing table adorned with various decorative objects, including perfume bottles, statues, and a lamp, in a lavish room.© GucciA detailed shot of an ornate, decaying wall and ceiling with intricate gold and green patterns in an old, abandoned building.© GucciA red, yellow, and black snake slithers around a silver dish filled with white crystals on a white table, with other snakes and objects in the background.© GucciThree white, floral-patterned perfume bottles stand on a decorative table, surrounded by ornate porcelain dragons and a small silver incense burner.© GucciA detailed shot of a porcelain parrot figurine, a glass jar with yellow flowers, and a white perfume bottle with a squirrel design, all on a table.© Gucci
    Length: 103 s · Shots: 22 · Average shot: 4.7 s

  3. 03Ad ideas: every spot built on a dreamlike atmosphere

    Before you present an idea, you need to know who has done it, and how.

    Gucci “Gucci Garden” is built on a dreamlike atmosphere. Search the library by idea to see every spot that uses it.

    On “Shape of Dreams”© OnGucci “Aria”© GucciDiesel “Lullaby”© DieselSony “Foam City”© Sony
    On · Gucci · Diesel · Sony

More commercials by Floria Sigismondi

  • TJ Maxx "Maxx What Makes You - You" (2024) commercial still© TJ MaxxTJ Maxx “Maxx What Makes You - You” 2024Dir. Floria Sigismondi · McCann
  • Equinox "The Most Selfless Act of All" (2020) commercial still© EquinoxEquinox “The Most Selfless Act of All” 2020Dir. Floria Sigismondi · Droga5
  • Gucci "Gucci Bloom Profumo di Fiori" (2020) commercial still© GucciGucci “Gucci Bloom Profumo di Fiori” 2020Dir. Floria Sigismondi

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Gucci “Gucci Garden” commercial?

Floria Sigismondi directed it, produced by Believe Media.

What awards did Gucci “Gucci Garden” win?

1 awards, including Ciclope 2017 Bronze Fashion Films Cinematography.

Sources for the credits and awards

web.archive.orgLBB