framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Godrej Saralee “The Game” 2009

Godrej Saralee “The Game” (2009) is a Godrej Saralee commercial, produced by Keroscene Films. It won one award: Spikes Asia 2009 Bronze TV/Cinema Home Furnishing, Appliances, Maintenance & Household Products.

A group of men play a dangerous game of blindfolded knife throwing, only to reveal the true nature of their peril: mosquitoes. The ad highlights the danger of mosquitoes and the protection offered by Good Knight Maha Jumbo coils.

Video: Keroscene Films on YouTube

Shot by shot

  1. A man with dwarfism in a striped shirt and neckerchief, looking serious, rubs a playing card on his cheek in a dimly lit interior.© Godrej Saralee0:00
  2. A man with short dark hair and a striped shirt reacts with wide eyes and an open mouth, raising his fists in excitement in a dimly lit interior.© Godrej Saralee0:04
  3. Two men are in a dimly lit room, one in the foreground with his back to the camera, and the other in a white tank top standing in front of a "Master Johnny" poster.© Godrej Saralee0:14
  4. A woman in silhouette raises her arms, then a child on a rocking horse is revealed in a dimly lit, cluttered room.© Godrej Saralee0:23
  5. A man with a painted clown face and striped shirt rides a rocking horse in a dimly lit room, laughing maniacally.© Godrej Saralee0:26
  6. A man with dark, curly hair and a white cloth tied around his face is seen in a dark, interior setting.© Godrej Saralee0:31
  7. A man with a worried expression claps his hands in front of a spinning wheel with a woman tied to it, in a dark carnival setting.© Godrej Saralee0:40
  8. A man with dwarfism in a plaid shirt looks on as his face is distorted by an unseen force, in a dark carnival setting.© Godrej Saralee0:42

Stills © Godrej Saralee. Made by Keroscene Films.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dangerous game of blindfolded knife throwing is actually a mosquito problem.

Tagline: “Even a single mosquito can be dangerous”

misdirectionexaggerated threatrevealgame gone wrongdark humor

The cut

Length
51 s
Shots
27
Average shot
1.9 s

What creatives use Godrej Saralee “The Game” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Godrej Saralee “The Game”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with dwarfism in a striped shirt and neckerchief, looking serious, rubs a playing card on his cheek in a dimly lit interior.© Godrej SaraleeA man with short dark hair and a striped shirt reacts with wide eyes and an open mouth, raising his fists in excitement in a dimly lit interior.© Godrej SaraleeTwo men are in a dimly lit room, one in the foreground with his back to the camera, and the other in a white tank top standing in front of a "Master Johnny" poster.© Godrej SaraleeA woman in silhouette raises her arms, then a child on a rocking horse is revealed in a dimly lit, cluttered room.© Godrej Saralee
    Frames from Godrej Saralee “The Game”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Godrej Saralee “The Game” in order, with its length, framing and what happens in it.

    A man with dwarfism in a striped shirt and neckerchief, looking serious, rubs a playing card on his cheek in a dimly lit interior.© Godrej SaraleeA man with short dark hair and a striped shirt reacts with wide eyes and an open mouth, raising his fists in excitement in a dimly lit interior.© Godrej SaraleeTwo men are in a dimly lit room, one in the foreground with his back to the camera, and the other in a white tank top standing in front of a "Master Johnny" poster.© Godrej SaraleeA woman in silhouette raises her arms, then a child on a rocking horse is revealed in a dimly lit, cluttered room.© Godrej SaraleeA man with a painted clown face and striped shirt rides a rocking horse in a dimly lit room, laughing maniacally.© Godrej SaraleeA man with dark, curly hair and a white cloth tied around his face is seen in a dark, interior setting.© Godrej Saralee
    Length: 51 s · Shots: 27 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a misdirection

    Before you present an idea, you need to know who has done it, and how.

    Godrej Saralee “The Game” is built on a misdirection. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicNovartis “Your Attention, Please”© NovartisYorkshire Tea “Investigation Done Proper”© Yorkshire TeaPringles “Multigran”© Pringles
    Anthropic · Novartis · Yorkshire Tea · Pringles

Award-winning fmcg commercials

  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025
  • Temptations "Teenage Cat" (2025) commercial still© TemptationsTemptations “Teenage Cat” 2025Dir. Randy Krallman · adam&eve\TBWABritish Arrows Gold 2025

Questions

What awards did Godrej Saralee “The Game” win?

1 awards, including Spikes Asia 2009 Bronze TV/Cinema Home Furnishing, Appliances, Maintenance & Household Products.

What is the tagline of Godrej Saralee “The Game”?

“Even a single mosquito can be dangerous”

Sources for the credits and awards

web.archive.org