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Geico “Flintstones” 2008

Geico “Flintstones” (2008) is a Geico commercial for The Martin Agency. It won one award: AICP Post 2008 Winner National Campaign.

A mockumentary-style ad investigates how Fred Flintstone's working-class salary could afford Wilma's extravagant jewelry, revealing Geico car insurance savings as the surprising answer.

Video: Jordan Green on Vimeo

Shot by shot

  1. A graphic title card with "THE REAL SCOOP" and "FRED FLINTSTONE" appearing on a white bar, against a background of repeating "TRS" letters and newsprint text.© Geico0:01
  2. Fred Flintstone, a cartoon caveman, rides on the back of a large blue dinosaur, which is carrying a rock on its head, in a prehistoric, rocky landscape.© Geico0:04
  3. Wilma Flintstone, a cartoon woman with a bone in her hair and a cavewoman dress, uses a stick to operate a small elephant vacuum cleaner in a cave.© Geico0:06
  4. Betty Rubble, a cartoon character, stands in a cave kitchen, stirring a large bowl with a bone in it.© Geico0:07
  5. A cartoon dinosaur with a small man on its back walks past a "Slate Rock Gravel Company" sign in a negative-colored, animated scene.© Geico0:10
  6. Betty Rubble, a cartoon character, stands in a cave-like living room, holding a broom and looking up with a concerned expression.© Geico0:11
  7. Wilma Flintstone, a cartoon woman with red hair and a white dress, looks at a man in a blue uniform, as a live-action man looks through glasses.© Geico0:12
  8. A man in a blue shirt sits on a couch, speaking to the camera, with a plant and lamp in the background.© Geico0:16
  9. A man in a blue shirt is seen through a transparent reel-to-reel tape recorder, with text identifying him as a former co-worker.© Geico0:18
  10. Geico “Flintstones”, shot 18© Geico0:19
  11. Fred Flintstone, an animated male character, holds a white money bag with a dollar sign on it, in a cartoon setting.© Geico0:22
  12. Pebbles Flintstone, a young animated girl with dark hair, covers her mouth in shock while looking at a ram's horn telephone in a cave interior.© Geico0:26

Stills © Geico. Made by The Martin Agency.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Flintstones characters in a mockumentary reveal Geico savings for Wilma's jewelry.

Tagline: “15 minutes could save you 15% or more on car insurance.”

mockumentary stylecartoon characters in real-world contextmystery/investigationfinancial secret revealedclassic cartoon reimagined

The cut

Length
33 s
Shots
21
Average shot
1.6 s
Format
mixed

What creatives use Geico “Flintstones” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Geico “Flintstones”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Fred Flintstone, a cartoon caveman, rides on the back of a large blue dinosaur, which is carrying a rock on its head, in a prehistoric, rocky landscape.© GeicoWilma Flintstone, a cartoon woman with a bone in her hair and a cavewoman dress, uses a stick to operate a small elephant vacuum cleaner in a cave.© GeicoBetty Rubble, a cartoon character, stands in a cave kitchen, stirring a large bowl with a bone in it.© GeicoA cartoon dinosaur with a small man on its back walks past a "Slate Rock Gravel Company" sign in a negative-colored, animated scene.© Geico
    Frames from Geico “Flintstones”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Geico “Flintstones” in order, with its length, framing and what happens in it.

    Fred Flintstone, a cartoon caveman, rides on the back of a large blue dinosaur, which is carrying a rock on its head, in a prehistoric, rocky landscape.© GeicoWilma Flintstone, a cartoon woman with a bone in her hair and a cavewoman dress, uses a stick to operate a small elephant vacuum cleaner in a cave.© GeicoBetty Rubble, a cartoon character, stands in a cave kitchen, stirring a large bowl with a bone in it.© GeicoA cartoon dinosaur with a small man on its back walks past a "Slate Rock Gravel Company" sign in a negative-colored, animated scene.© GeicoBetty Rubble, a cartoon character, stands in a cave-like living room, holding a broom and looking up with a concerned expression.© GeicoWilma Flintstone, a cartoon woman with red hair and a white dress, looks at a man in a blue uniform, as a live-action man looks through glasses.© Geico
    Length: 33 s · Shots: 21 · Average shot: 1.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a mockumentary style

    Before you present an idea, you need to know who has done it, and how.

    Geico “Flintstones” is built on a mockumentary style. Search the library by idea to see every spot that uses it.

    Burger King “As Good as the Original”© Burger KingClash of Clans “Clash from the Past”© Clash of ClansMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationDramamine “The Last Barf Bag”© Dramamine
    Burger King · Clash of Clans · McKenzie River Corporation · Dramamine

More from The Martin Agency

  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Geico Insurance "Cleaning" (2015) commercial still© Geico InsuranceGeico Insurance “Cleaning” 2015Dir. Terri Timely · The Martin AgencyLondon International Awards Gold 2015
  • Cinnamon Toast Crunch Cereal "Fridge" (2025) commercial still© Cinnamon Toast Crunch CerealCinnamon Toast Crunch Cereal “Fridge” 2025Dir. Tom O’Meara · The Martin AgencyLondon International Awards Bronze 2025
  • Bud Light "Easy To Sunday" (2023) commercial still© Bud LightBud Light “Easy To Sunday” 2023Dir. Daniel Mercandante · The Martin AgencyCiclope Bronze 2023
  • Walmart "Younger Skin" (2012) commercial still© WalmartWalmart “Younger Skin” 2012Dir. Brian Aldrich · The Martin AgencyThe One Show Bronze 2012
  • Csi "Take Your Work Home" (2006) commercial still© CsiCsi “Take Your Work Home” 2006Dir. Rocky Morton · The Martin AgencyD&AD Wood Pencil 2006

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026
  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026

Questions

Which agency made Geico “Flintstones”?

The Martin Agency created it for Geico (2008).

What awards did Geico “Flintstones” win?

1 awards, including AICP Post 2008 Winner National Campaign.

What is the tagline of Geico “Flintstones”?

“15 minutes could save you 15% or more on car insurance.”

Sources for the credits and awards

aicpawards.com