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Foster Farms “Bullhorn” 1996

Foster Farms “Bullhorn” (1996) is a Foster Farms commercial directed by Marc Chiat for Goodby Silverstein & Partners, produced by Red Dog Films. It won one award: Clio 1996 Silver — Television/Cinema / Foods.

Two chicken puppets drive a car with a bullhorn, broadcasting misinformation about chicken freshness to unsuspecting suburban residents, until they realize their mistake.

Video: Bob Spector on YouTube

Shot by shot

  1. Two white chicken puppets are sitting in the front seats of a messy, old car, with one speaking into a microphone.© Foster Farms0:00
  2. A woman with long braids and a patterned dress waters her lawn as a car with a bullhorn on its roof drives by in a suburban neighborhood.© Foster Farms0:02
  3. Two white chicken puppets are seen from the back seat of a messy car, with one puppet speaking into a microphone.© Foster Farms0:04
  4. Two white chicken puppets with yellow beaks sit in the back of a messy car, one with a microphone, as they talk to each other.© Foster Farms0:06
  5. A heavy-set man in a blue t-shirt and grey pants stands in a suburban driveway, holding a tool, next to a light blue car with its hood open.© Foster Farms0:08
  6. Two white duck puppets are sitting in the front seats of a messy car, with one duck speaking into a microphone.© Foster Farms0:10
  7. A white car with large bullhorns mounted on its roof drives down a suburban street, passing a brown car and people on the sidewalk.© Foster Farms0:12
  8. Three children, two girls and a boy, stand on a suburban driveway, looking at the camera as a car pulls away.© Foster Farms0:16
  9. Two white duck puppets, one with a microphone, sit in the front seats of a messy car, talking to each other.© Foster Farms0:18
  10. Two white duck puppets are seen from the back seat of a messy car, one holding a microphone, as they drive down a suburban street.© Foster Farms0:24
  11. The Foster Farms logo and tagline "Always natural. Always fresh." are displayed over a white background, then fade to reveal a plate of chicken and sides.© Foster Farms0:24
  12. A close-up shot of a plate of food, featuring two chicken breasts, black beans, corn salad, and a lime wedge, with a fork on the side.© Foster Farms0:26

Stills © Foster Farms. Made by Goodby Silverstein & Partners, Red Dog Films and Marc Chiat.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Chicken puppets spreading misinformation about chicken freshness via bullhorn.

Tagline: “Always natural. Always fresh.”

talking animalsmisinformation campaignsuburban settingroad tripcomic duobreaking the fourth wall

The cut

Length
31 s
Shots
16
Average shot
1.9 s

What creatives use Foster Farms “Bullhorn” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Foster Farms “Bullhorn”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two white chicken puppets are sitting in the front seats of a messy, old car, with one speaking into a microphone.© Foster FarmsA woman with long braids and a patterned dress waters her lawn as a car with a bullhorn on its roof drives by in a suburban neighborhood.© Foster FarmsTwo white chicken puppets are seen from the back seat of a messy car, with one puppet speaking into a microphone.© Foster FarmsTwo white chicken puppets with yellow beaks sit in the back of a messy car, one with a microphone, as they talk to each other.© Foster Farms
    Frames from Foster Farms “Bullhorn”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Foster Farms “Bullhorn” in order, with its length, framing and what happens in it.

    Two white chicken puppets are sitting in the front seats of a messy, old car, with one speaking into a microphone.© Foster FarmsA woman with long braids and a patterned dress waters her lawn as a car with a bullhorn on its roof drives by in a suburban neighborhood.© Foster FarmsTwo white chicken puppets are seen from the back seat of a messy car, with one puppet speaking into a microphone.© Foster FarmsTwo white chicken puppets with yellow beaks sit in the back of a messy car, one with a microphone, as they talk to each other.© Foster FarmsA heavy-set man in a blue t-shirt and grey pants stands in a suburban driveway, holding a tool, next to a light blue car with its hood open.© Foster FarmsTwo white duck puppets are sitting in the front seats of a messy car, with one duck speaking into a microphone.© Foster Farms
    Length: 31 s · Shots: 16 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a talking animals

    Before you present an idea, you need to know who has done it, and how.

    Foster Farms “Bullhorn” is built on a talking animals. Search the library by idea to see every spot that uses it.

    Pescanova “Mira que eres feo”© PescanovaOld Spice “Old Spice NFL”© Old SpiceFoster Farms “Say No to Plumping”© Foster FarmsComcast “The Slowskys”© Comcast
    Pescanova · Old Spice · Foster Farms · Comcast

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Questions

Who directed the Foster Farms “Bullhorn” commercial?

Marc Chiat directed it, produced by Red Dog Films, for the agency Goodby Silverstein & Partners.

Which agency made Foster Farms “Bullhorn”?

Goodby Silverstein & Partners created it for Foster Farms (1996).

What awards did Foster Farms “Bullhorn” win?

1 awards, including Clio 1996 Silver — Television/Cinema / Foods.

What is the tagline of Foster Farms “Bullhorn”?

“Always natural. Always fresh.”

Sources for the credits and awards

web.archive.org