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Followfood “In Your Hands” 2020

Followfood “In Your Hands” (2020) is a Followfood commercial directed by Ralph Karam. It won one award: NYF 2020 Bronze — Film Craft: Animation.

This animated commercial for Followfood shows how our choices impact the planet, from industrial farming and pollution to sustainable practices, emphasizing that what we eat can change the world.

Video: Le Cube on Vimeo

Shot by shot

  1. Two animated hands hold a stylized globe that transforms into a burger, against a dark background.© Followfood0:01
  2. Two stylized blue hands hold a burger, then take a bite, causing sauce to drip down against a dark background.© Followfood0:03
  3. A red liquid splashes in a tank, with white particles on the left and a light blue background, in a stylized animation.© Followfood0:05
  4. A wide shot shows a row of cows in a dark, industrial setting, with a large tank of red liquid above them, being extracted by a robotic arm.© Followfood0:06
  5. A wide shot through a window shows cows in a sterile, blue-lit factory farm, with red light stripes on the window frame.© Followfood0:08
  6. An animated airport scene at night shows planes on the tarmac, with a terminal building and industrial structures in the background, emitting smoke.© Followfood0:10
  7. Stylized animated hands hold a plastic-wrapped earth with a barcode, then peel back the plastic to reveal a healthy earth.© Followfood0:15
  8. Two animated teal hands hold a small globe and a smartphone with a barcode, then the globe disappears, on a dark background.© Followfood0:16
  9. An animated helicopter flies over a polluted ocean, spraying a white substance that cleans the water, in a stylized, top-down view.© Followfood0:22
  10. An animated shot shows a stylized Earth transforming from a healthy planet to a barren wasteland, then to an insect-infested land, and finally to an overfished ocean.© Followfood0:28
  11. An animated fisherman holds a tiny boat, then the scene transitions to a vibrant garden with animated insects and plants, concluding with a truck carrying a box of produce.© Followfood0:57

Stills © Followfood. Made by Ralph Karam.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Our food choices literally shape the world, for better or worse.

Tagline: “WHAT YOU EAT CAN CHANGE THE WORLD”

personification of Earthbefore and after comparisonenvironmental allegoryhands as a motifcause and effect visualizationtransforming objects

The cut

Length
86 s
Shots
18
Average shot
4.8 s
Format
animation 2d

What creatives use Followfood “In Your Hands” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Followfood “In Your Hands”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two animated hands hold a stylized globe that transforms into a burger, against a dark background.© FollowfoodTwo stylized blue hands hold a burger, then take a bite, causing sauce to drip down against a dark background.© FollowfoodA red liquid splashes in a tank, with white particles on the left and a light blue background, in a stylized animation.© FollowfoodA wide shot shows a row of cows in a dark, industrial setting, with a large tank of red liquid above them, being extracted by a robotic arm.© Followfood
    Frames from Followfood “In Your Hands”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Followfood “In Your Hands” in order, with its length, framing and what happens in it.

    Two animated hands hold a stylized globe that transforms into a burger, against a dark background.© FollowfoodTwo stylized blue hands hold a burger, then take a bite, causing sauce to drip down against a dark background.© FollowfoodA red liquid splashes in a tank, with white particles on the left and a light blue background, in a stylized animation.© FollowfoodA wide shot shows a row of cows in a dark, industrial setting, with a large tank of red liquid above them, being extracted by a robotic arm.© FollowfoodA wide shot through a window shows cows in a sterile, blue-lit factory farm, with red light stripes on the window frame.© FollowfoodAn animated airport scene at night shows planes on the tarmac, with a terminal building and industrial structures in the background, emitting smoke.© Followfood
    Length: 86 s · Shots: 18 · Average shot: 4.8 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a before and after comparison

    Before you present an idea, you need to know who has done it, and how.

    Followfood “In Your Hands” is built on a before and after comparison. Search the library by idea to see every spot that uses it.

    CoorDown “Assume That I can”© CoorDownGE “Enhance Your Lighting”© GEPond's “Pond's Institute”© Pond'sSetapp “Hide and Seek”© Setapp
    CoorDown · GE · Pond's · Setapp

More commercials by Ralph Karam

  • Coca-Cola "Coca-Cola - Reborn" (2024) commercial still© Coca-ColaCoca-Cola “Coca-Cola - Reborn” 2024Dir. Ralph Karam · AKQA Bloom
  • The Coca-Cola Company "The Coca-Cola Company - Reborn" (2024) commercial still© The Coca-Cola CompanyThe Coca-Cola Company “The Coca-Cola Company - Reborn” 2024Dir. Ralph Karam

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Voiz "The Innocent Eyes" (2023) commercial still© VoizVoiz “The Innocent Eyes” 2023Dir. Wuthisak Anarnkaporn · Ogilvy Group ThailandLondon International Awards Grand Prix 2022

Questions

Who directed the Followfood “In Your Hands” commercial?

Ralph Karam directed it.

What awards did Followfood “In Your Hands” win?

1 awards, including NYF 2020 Bronze — Film Craft: Animation.

What is the tagline of Followfood “In Your Hands”?

“WHAT YOU EAT CAN CHANGE THE WORLD”

Sources for the credits and awards

nyfadvertising.comnyfadvertising.com