framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Einstōk Beer Company “Face The Darkness” 2016

Einstōk Beer Company “Face The Darkness” (2016) is an Einstōk Beer Company commercial directed by Andreas Bruns. It won one award: Epica 2016 Silver Post Production & Visual Effects.

A man faces monstrous creatures in a desolate, dark landscape, ultimately conquering them with a bottle of beer.

Video: Filmakademie Baden-Württemberg on YouTube

Shot by shot

  1. A man with blonde hair and a dark coat stands with his back to the camera, looking out at a vast, dark landscape under a cloudy sky.© Einstōk Beer Company0:08
  2. A person in dark clothing stands against a cloudy sky, with their arm raised, as if holding something or gesturing.© Einstōk Beer Company0:12
  3. A giant, dark, clawed foot descends onto a rocky, misty landscape under a cloudy sky, kicking up dust and debris.© Einstōk Beer Company0:16
  4. A wide shot captures massive, powerful waves crashing against dark rocks on a stormy day, creating a dramatic and intense scene.© Einstōk Beer Company0:21
  5. A dark, monstrous creature's claw with large, round eyes is shown in a close-up, with more of its shadowy body in the background.© Einstōk Beer Company0:23
  6. A large, dark, blurry creature with claws descends from the sky over a desolate, cloudy landscape, kicking up dust as it lands.© Einstōk Beer Company0:27
  7. A close-up shot shows the turbulent, foamy surface of a powerful wave crashing, with white spray and bubbles filling the frame.© Einstōk Beer Company0:32
  8. A man with blonde hair and a dark coat stands on a desolate landscape, looking out at a cloudy, overcast sky.© Einstōk Beer Company0:35
  9. A dark, shadowy creature with a large head and body emerges from a dark, rocky landscape under a cloudy sky.© Einstōk Beer Company0:38
  10. A lone figure stands on a vast black sand beach as a large, dark, wolf-like creature runs towards them under a cloudy sky.© Einstōk Beer Company0:41
  11. A man with a beard and dark clothing holds a beer bottle, which comes into focus to reveal the brand logo on the cap.© Einstōk Beer Company0:44
  12. A person's hand opens a bottle of Einstök beer, with the cap flying off, next to a monster's open mouth with large fangs.© Einstōk Beer Company0:47

Stills © Einstōk Beer Company. Made by Andreas Bruns.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Man vs. monster, beer as a weapon, epic fantasy setting.

Tagline: “Face the darkness. Drink. Conquer. Repeat.”

hero's journeyfacing inner demonssupernatural creaturesdesolate landscapeunlikely herotriumphant moment

The cut

Length
75 s
Shots
40
Average shot
1.9 s
Format
mixed

What creatives use Einstōk Beer Company “Face The Darkness” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Einstōk Beer Company “Face The Darkness”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with blonde hair and a dark coat stands with his back to the camera, looking out at a vast, dark landscape under a cloudy sky.© Einstōk Beer CompanyA person in dark clothing stands against a cloudy sky, with their arm raised, as if holding something or gesturing.© Einstōk Beer CompanyA giant, dark, clawed foot descends onto a rocky, misty landscape under a cloudy sky, kicking up dust and debris.© Einstōk Beer CompanyA wide shot captures massive, powerful waves crashing against dark rocks on a stormy day, creating a dramatic and intense scene.© Einstōk Beer Company
    Frames from Einstōk Beer Company “Face The Darkness”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Einstōk Beer Company “Face The Darkness” in order, with its length, framing and what happens in it.

    A man with blonde hair and a dark coat stands with his back to the camera, looking out at a vast, dark landscape under a cloudy sky.© Einstōk Beer CompanyA person in dark clothing stands against a cloudy sky, with their arm raised, as if holding something or gesturing.© Einstōk Beer CompanyA giant, dark, clawed foot descends onto a rocky, misty landscape under a cloudy sky, kicking up dust and debris.© Einstōk Beer CompanyA wide shot captures massive, powerful waves crashing against dark rocks on a stormy day, creating a dramatic and intense scene.© Einstōk Beer CompanyA dark, monstrous creature's claw with large, round eyes is shown in a close-up, with more of its shadowy body in the background.© Einstōk Beer CompanyA large, dark, blurry creature with claws descends from the sky over a desolate, cloudy landscape, kicking up dust as it lands.© Einstōk Beer Company
    Length: 75 s · Shots: 40 · Average shot: 1.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Einstōk Beer Company “Face The Darkness” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Andreas Bruns

  • Co-op "Coop - EM Special" (2025) commercial still© Co-opCo-op “Coop - EM Special” 2025Dir. Andreas Bruns · TBWA\Zürich
  • Coop "Bumblebee’s Summertime" (2023) commercial still© CoopCoop “Bumblebee’s Summertime” 2023Dir. Andreas Bruns · TBWA Worldwide

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Einstōk Beer Company “Face The Darkness” commercial?

Andreas Bruns directed it.

What awards did Einstōk Beer Company “Face The Darkness” win?

1 awards, including Epica 2016 Silver Post Production & Visual Effects.

What is the tagline of Einstōk Beer Company “Face The Darkness”?

“Face the darkness. Drink. Conquer. Repeat.”

Sources for the credits and awards

winners.epica-awards.com