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EE “The Curfew” 2025

EE “The Curfew” (2025) is an EE commercial directed by Louis McCourt, produced by Love Song. It won one award: Epica 2025 Bronze Best Use of Music.

As a digital curfew looms, young people rush to get home before their unlimited data and home broadband are cut off.

Video: Louis McCourt on Vimeo

Shot by shot

  1. Three young adults, two women and one man, stand outside a car at night, with a large illuminated sign in the background.© EE0:00
  2. Two young women dance energetically in a dimly lit club, surrounded by other partygoers, with blue neon lights in the background.© EE0:05
  3. A group of young people are seen in an arcade, with one person carrying a large green dinosaur plush toy, as they walk around various game machines.© EE0:17
  4. A young male with messy hair looks directly at the camera with a serious expression, illuminated by colorful lights in a dark setting.© EE0:21
  5. A young man with a fresh haircut and a light grey hoodie under a dark jacket looks surprised and speaks in a dimly lit outdoor setting.© EE0:27
  6. Four teens and young adults play a tabletop game with miniature figures in a dimly lit room filled with posters and game paraphernalia.© EE0:30
  7. A diverse group of people, including a young man with blonde hair and a woman with white hair, are seated on a bus at night.© EE0:36
  8. A young male teen with dark hair holds a phone to his ear, looking concerned in a dimly lit arcade.© EE0:42
  9. A child's hand in a red sleeve reaches for a smartphone displaying an incoming call from "Dad" amidst a tabletop wargame.© EE0:48
  10. Two young women sit on stairs in a dark, neon-lit club entrance, while other people walk down the stairs behind them.© EE0:52
  11. A young man in a dark hoodie throws a takeaway container of chips at another man outside a brightly lit takeaway shop at night.© EE0:56
  12. A young couple walks arm-in-arm through a dimly lit fairground at night, with rides and food stalls visible in the background.© EE1:08

Stills © EE. Made by Love Song and Louis McCourt.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A digital curfew forces teens to rush home for unlimited data and home broadband.

Tagline: “Wherever they are, keep them connected with unlimited data. Join EE1.”

race against timeimpending doomyouthful rebellionparental controllast-minute dashdigital dependency

The cut

Length
90 s
Shots
72
Average shot
1.3 s

What creatives use EE “The Curfew” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of EE “The Curfew”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three young adults, two women and one man, stand outside a car at night, with a large illuminated sign in the background.© EETwo young women dance energetically in a dimly lit club, surrounded by other partygoers, with blue neon lights in the background.© EEA group of young people are seen in an arcade, with one person carrying a large green dinosaur plush toy, as they walk around various game machines.© EEA young male with messy hair looks directly at the camera with a serious expression, illuminated by colorful lights in a dark setting.© EE
    Frames from EE “The Curfew”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of EE “The Curfew” in order, with its length, framing and what happens in it.

    Three young adults, two women and one man, stand outside a car at night, with a large illuminated sign in the background.© EETwo young women dance energetically in a dimly lit club, surrounded by other partygoers, with blue neon lights in the background.© EEA group of young people are seen in an arcade, with one person carrying a large green dinosaur plush toy, as they walk around various game machines.© EEA young male with messy hair looks directly at the camera with a serious expression, illuminated by colorful lights in a dark setting.© EEA young man with a fresh haircut and a light grey hoodie under a dark jacket looks surprised and speaks in a dimly lit outdoor setting.© EEFour teens and young adults play a tabletop game with miniature figures in a dimly lit room filled with posters and game paraphernalia.© EE
    Length: 90 s · Shots: 72 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a race against time

    Before you present an idea, you need to know who has done it, and how.

    EE “The Curfew” is built on a race against time. Search the library by idea to see every spot that uses it.

    Central Midnight Sale “Shop Unfriend”© Central Midnight SaleUber “In Good Time”© UberApple “Rick’s Rescue”© AppleNarcan “Who Is Your World”© Narcan
    Central Midnight Sale · Uber · Apple · Narcan

More commercials by Louis McCourt

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the EE “The Curfew” commercial?

Louis McCourt directed it, produced by Love Song.

What awards did EE “The Curfew” win?

1 awards, including Epica 2025 Bronze Best Use of Music.

What is the tagline of EE “The Curfew”?

“Wherever they are, keep them connected with unlimited data. Join EE1.”

Sources for the credits and awards

winners.epica-awards.com