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EE “Panic Mode” 2025

EE “Panic Mode” (2025) is an EE commercial directed by Luis Cross for Josiane agency, produced by SHINE. It won one award: Creative Circle 2025 Bronze Film Craft - Editing : SINGLE.

A fast-paced, anxiety-inducing montage of people struggling with gaming terminology and equipment, highlighting the overwhelming nature of the gaming world.

Video: EE on YouTube

Shot by shot

  1. A young woman sits at a dressing table in a dimly lit bedroom, illuminated by a blue light from the window, as yellow dots appear on screen.© EE0:00
  2. A person's hands are seen typing on a laptop, which displays a website selling gaming accessories, on a table in an interior setting.© EE0:01
  3. A young woman with long brown hair and freckles looks up with wide eyes, then closes them, in a dark, green-lit interior.© EE0:06
  4. A person with dark hair and glasses looks intently, with a reflection of green text visible in their glasses, in a dimly lit interior.© EE0:07
  5. A Black man with glasses looks directly at the camera, speaking with a concerned expression in a dimly lit interior.© EE0:07
  6. A woman in a pink robe looks distressed while using a laptop, then the camera pans to a framed photo of a smiling boy.© EE0:08
  7. A man's face is seen through a blurry, distorted lens, with a bright light in the foreground, creating a sense of panic.© EE0:14
  8. A car explodes in a fiery crash on a city street at night, with debris flying everywhere and buildings in the background.© EE0:15
  9. A woman with glasses and brown hair is seen in a medium closeup, crying and distressed, with reflections on a glass surface in front of her.© EE0:15
  10. A woman in a bathrobe is seen in a medium closeup, with green light on her face, as the word "RAZOR" appears and then disappears on screen.© EE0:16
  11. A man with glasses looks down, illuminated by a warm light, in a dimly lit room with plants in the background.© EE0:24
  12. A person is seen from behind, looking at a laptop screen displaying "PLAYSTYLE BUNDLES" with images of gaming consoles, in a dimly lit living room.© EE0:25

Stills © EE. Made by Josiane agency, SHINE and Luis Cross.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Gaming is complicated, but EE Game Store makes it easy for everyone.

Tagline: “Gaming's complicated. EE Game Store has kit, tools and services to help anyone on any network to get the most out of gaming.”

rapid-fire montagemisunderstanding technologyinformation overloadproblem-solutioneveryday people strugglingvisual metaphors

The cut

Length
30 s
Shots
30
Average shot
1.0 s

What creatives use EE “Panic Mode” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of EE “Panic Mode”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman sits at a dressing table in a dimly lit bedroom, illuminated by a blue light from the window, as yellow dots appear on screen.© EEA person's hands are seen typing on a laptop, which displays a website selling gaming accessories, on a table in an interior setting.© EEA young woman with long brown hair and freckles looks up with wide eyes, then closes them, in a dark, green-lit interior.© EEA person with dark hair and glasses looks intently, with a reflection of green text visible in their glasses, in a dimly lit interior.© EE
    Frames from EE “Panic Mode”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of EE “Panic Mode” in order, with its length, framing and what happens in it.

    A young woman sits at a dressing table in a dimly lit bedroom, illuminated by a blue light from the window, as yellow dots appear on screen.© EEA person's hands are seen typing on a laptop, which displays a website selling gaming accessories, on a table in an interior setting.© EEA young woman with long brown hair and freckles looks up with wide eyes, then closes them, in a dark, green-lit interior.© EEA person with dark hair and glasses looks intently, with a reflection of green text visible in their glasses, in a dimly lit interior.© EEA Black man with glasses looks directly at the camera, speaking with a concerned expression in a dimly lit interior.© EEA woman in a pink robe looks distressed while using a laptop, then the camera pans to a framed photo of a smiling boy.© EE
    Length: 30 s · Shots: 30 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a rapid-fire montage

    Before you present an idea, you need to know who has done it, and how.

    EE “Panic Mode” is built on a rapid-fire montage. Search the library by idea to see every spot that uses it.

    PlayStation “U R NOT red E”© PlayStationBBC Sport “Let's Go There”© BBC SportGetty Images “From Love to Bingo”© Getty ImagesThe New York Times “Gravity”© The New York Times
    PlayStation · BBC Sport · Getty Images · The New York Times

More commercials by Luis Cross

  • EE "Tech Finder" (2026) commercial still© EEEE “Tech Finder” 2026Dir. Luis Cross · Saatchi & Saatchi
  • The King’s Trust "Working For Young People" (2025) commercial still© The King’s TrustThe King’s Trust “Working For Young People” 2025Dir. Luis Cross · T&P

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the EE “Panic Mode” commercial?

Luis Cross directed it, produced by SHINE, for the agency Josiane agency.

Which agency made EE “Panic Mode”?

Josiane agency created it for EE (2025).

What awards did EE “Panic Mode” win?

1 awards, including Creative Circle 2025 Bronze Film Craft - Editing : SINGLE.

What is the tagline of EE “Panic Mode”?

“Gaming's complicated. EE Game Store has kit, tools and services to help anyone on any network to get the most out of gaming.”

Sources for the credits and awards

creativecircle.co.uk