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Durex “The Breakup” 2022

Durex “The Breakup” (2022) is a Durex commercial directed by Andre Rodrigues for Energy Studios, produced by electriclime. It won one award: shots Awards Asia Pacific 2022 Gold — Concept (Up to and including two minutes).

A man experiences a breakup with his hand-puppet girlfriend, then finds love with a real woman, highlighting the importance of safe sex.

Video: André Rodrigues on Vimeo

Shot by shot

  1. A man with curly hair and a beard lies in bed, looking directly at the camera with a somber expression in a dimly lit room.© Durex0:01
  2. A young man with dark hair and a beard lies in bed, looking at his phone with a slightly confused expression, as a blonde woman's hair is visible next to him.© Durex0:06
  3. A hand puppet with blonde hair and googly eyes lies on a striped pillow, looking sad and dejected in a bedroom.© Durex0:17
  4. A person with a doll's head, blonde wig, and googly eyes eats ice cream from a tub with a spoon, surrounded by tissues in a dimly lit room.© Durex0:41
  5. A doll's head with blonde hair and wide eyes is seen in a medium shot, with two lit candles in the foreground, creating a mysterious atmosphere.© Durex0:44
  6. A hand puppet with blonde hair and googly eyes peers over a glass of red wine on a candlelit table in a dimly lit room.© Durex0:57
  7. A person's hand with googly eyes and fake eyelashes attached to fingers, holding a wine glass with red wine, is seen in a dimly lit room with candles.© Durex1:05
  8. A man's smiling face is seen on a smartphone screen, with two small hands appearing to pinch his cheeks, in a dimly lit interior.© Durex1:10
  9. A young couple, a woman with long curly hair and a man with a beard, are joyfully running with their arms raised, laughing, outdoors near a building.© Durex1:24
  10. A young woman with long, dark, curly hair and a flower in her hair, wearing a white t-shirt, smiles and laughs as she reaches for hands against a cloudy sky.© Durex1:29
  11. Two hands, dressed as puppets with googly eyes and hair, are shown on a railing with the ocean in the background, as text appears on screen.© Durex1:34
  12. Two hands, one with a ring, form a heart shape against a soft, pastel-colored sky, with the Durex logo and "PLAY SAFE" text appearing in the center.© Durex1:42

Stills © Durex. Made by Energy Studios, electriclime and Andre Rodrigues.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's hand-puppet girlfriend breaks up with him, then he finds real love.

Tagline: “PLAY SAFE”

personification of inanimate objectsbreakup dramafinding new lovemetaphorical storytellingcontrast between fantasy and reality

The cut

Length
105 s
Shots
32
Average shot
3.3 s

What creatives use Durex “The Breakup” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Durex “The Breakup”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with curly hair and a beard lies in bed, looking directly at the camera with a somber expression in a dimly lit room.© DurexA young man with dark hair and a beard lies in bed, looking at his phone with a slightly confused expression, as a blonde woman's hair is visible next to him.© DurexA hand puppet with blonde hair and googly eyes lies on a striped pillow, looking sad and dejected in a bedroom.© DurexA person with a doll's head, blonde wig, and googly eyes eats ice cream from a tub with a spoon, surrounded by tissues in a dimly lit room.© Durex
    Frames from Durex “The Breakup”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Durex “The Breakup” in order, with its length, framing and what happens in it.

    A man with curly hair and a beard lies in bed, looking directly at the camera with a somber expression in a dimly lit room.© DurexA young man with dark hair and a beard lies in bed, looking at his phone with a slightly confused expression, as a blonde woman's hair is visible next to him.© DurexA hand puppet with blonde hair and googly eyes lies on a striped pillow, looking sad and dejected in a bedroom.© DurexA person with a doll's head, blonde wig, and googly eyes eats ice cream from a tub with a spoon, surrounded by tissues in a dimly lit room.© DurexA doll's head with blonde hair and wide eyes is seen in a medium shot, with two lit candles in the foreground, creating a mysterious atmosphere.© DurexA hand puppet with blonde hair and googly eyes peers over a glass of red wine on a candlelit table in a dimly lit room.© Durex
    Length: 105 s · Shots: 32 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a personification of inanimate objects

    Before you present an idea, you need to know who has done it, and how.

    Durex “The Breakup” is built on a personification of inanimate objects. Search the library by idea to see every spot that uses it.

    John Lewis “The Journey”© John LewisEU Marie Curie Actions “Chemical Party”© EU Marie Curie Actionsnabs “This Job Can Break You”© nabsCravendale “Barry The Biscuit Boy”© Cravendale
    John Lewis · EU Marie Curie Actions · nabs · Cravendale

More commercials by Andre Rodrigues

  • Abbott/Ensure "Ensure - Moments" (2020) commercial still© Abbott/EnsureAbbott/Ensure “Ensure - Moments” 2020Dir. Andre Rodrigues

Award-winning beauty & personal care commercials

Questions

Who directed the Durex “The Breakup” commercial?

Andre Rodrigues directed it, produced by electriclime, for the agency Energy Studios.

Which agency made Durex “The Breakup”?

Energy Studios created it for Durex (2022).

What awards did Durex “The Breakup” win?

1 awards, including shots Awards Asia Pacific 2022 Gold — Concept (Up to and including two minutes).

What is the tagline of Durex “The Breakup”?

“PLAY SAFE”

Sources for the credits and awards

shots