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Durex “Let's Not Go Back To Normal - Film” 2021

Durex “Let's Not Go Back To Normal - Film” (2021) is a Durex commercial for Havas Worldwide, produced by Tubby Brothers. It won 2 awards, including LIA 2021 Silver — TV/Cinema / Cosmetics/Toiletries.

This Durex ad challenges societal norms around sex, promoting safe, consensual, and inclusive sexual experiences for everyone, urging viewers not to revert to outdated standards.

Video: Tubby Brother Films on Vimeo

Shot by shot

  1. Sunlight streams through sheer white curtains blowing in the breeze from an open balcony door in a bright room.© Durex0:00
  2. A young woman with blonde hair and blue eyes lies on a bed, looking up with a neutral expression in a medium closeup shot.© Durex0:07
  3. A young man with a fade haircut and freckles looks directly at the camera with a serious expression, outdoors with buildings in the background.© Durex0:16
  4. A young Black woman with curly blonde hair looks directly at the camera in an outdoor setting during golden hour.© Durex0:20
  5. A closeup shot shows the intertwined legs and feet of two people with different skin tones, lying on white sheets.© Durex0:23
  6. A young woman with curly hair lies on a bed, looking at her phone with a soft smile, bathed in golden hour light from a window.© Durex0:26
  7. A man and woman are seen in a close-up, almost touching noses, with the woman's hand gently caressing the man's face during golden hour.© Durex0:31
  8. A man with dreadlocks and a beard, shirtless, leans on a windowsill looking out at green foliage, with a glass of water nearby.© Durex0:35
  9. A woman in a dark jacket and red skirt holds hands with a man in a wheelchair, as they move along a path with fallen leaves in an outdoor setting.© Durex0:42
  10. Two men lie in bed, one with a shaved head and white t-shirt, the other with dark hair and a grey tank top, looking at each other intimately.© Durex0:46
  11. A hand reaches into frame to pick up a Durex condom wrapper from a wooden table.© Durex0:51
  12. A young woman with blonde hair and hoop earrings smiles at a person with dark hair, touching their face, in an outdoor setting.© Durex0:53

Stills © Durex. Made by Havas Worldwide and Tubby Brothers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Don't go back to 'normal' sex; embrace good, safe, inclusive sex.

Tagline: “LET'S NOT GO BACK TO NORMAL”

challenging social normscall to actiondiverse representationintimate close-upsvoice of authority

The cut

Length
60 s
Shots
41
Average shot
1.5 s

What creatives use Durex “Let's Not Go Back To Normal - Film” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Durex “Let's Not Go Back To Normal - Film”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Sunlight streams through sheer white curtains blowing in the breeze from an open balcony door in a bright room.© DurexA young woman with blonde hair and blue eyes lies on a bed, looking up with a neutral expression in a medium closeup shot.© DurexA young man with a fade haircut and freckles looks directly at the camera with a serious expression, outdoors with buildings in the background.© DurexA young Black woman with curly blonde hair looks directly at the camera in an outdoor setting during golden hour.© Durex
    Frames from Durex “Let's Not Go Back To Normal - Film”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Durex “Let's Not Go Back To Normal - Film” in order, with its length, framing and what happens in it.

    Sunlight streams through sheer white curtains blowing in the breeze from an open balcony door in a bright room.© DurexA young woman with blonde hair and blue eyes lies on a bed, looking up with a neutral expression in a medium closeup shot.© DurexA young man with a fade haircut and freckles looks directly at the camera with a serious expression, outdoors with buildings in the background.© DurexA young Black woman with curly blonde hair looks directly at the camera in an outdoor setting during golden hour.© DurexA closeup shot shows the intertwined legs and feet of two people with different skin tones, lying on white sheets.© DurexA young woman with curly hair lies on a bed, looking at her phone with a soft smile, bathed in golden hour light from a window.© Durex
    Length: 60 s · Shots: 41 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a call to action

    Before you present an idea, you need to know who has done it, and how.

    Durex “Let's Not Go Back To Normal - Film” is built on a call to action. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsRuavieja “El tiempo que nos queda”© RuaviejaRF-SISU “Swedish Sport Confederation”© RF-SISU
    WWF · Cadbury Celebrations · Ruavieja · RF-SISU

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  • K-Y "K-Y - Grandma" (2023) commercial still© K-YK-Y “K-Y - Grandma” 2023Dir. Benji Weinstein · Havas Worldwide
  • NewYork-Presbyterian Hospital "Pediatric Patient Story - Suri" (2022) commercial still© NewYork-Presbyterian HospitalNewYork-Presbyterian Hospital “Pediatric Patient Story - Suri” 2022Dir. Floyd Russ · Havas Worldwide
  • Orb Group "Edison" (2022) commercial still© Orb GroupOrb Group “Edison” 2022Dir. Federico Brugia · Havas Worldwide

Award-winning beauty & personal care commercials

Questions

Which agency made Durex “Let's Not Go Back To Normal - Film”?

Havas Worldwide created it for Durex (2021).

What awards did Durex “Let's Not Go Back To Normal - Film” win?

2 awards, including LIA 2021 Silver — TV/Cinema / Cosmetics/Toiletries and LIA 2021 Bronze — Online Film / Pharmaceuticals.

What is the tagline of Durex “Let's Not Go Back To Normal - Film”?

“LET'S NOT GO BACK TO NORMAL”

Sources for the credits and awards

2021.liaentries.com