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Divina Seguros “Tener” 2023

Divina Seguros “Tener” (2023) is a Divina Seguros commercial directed by Eloi Colom for Rosebud, produced by Be Sweet Films. It won one award: El Ojo de Iberoamérica 2023 Silver Film – FL5 – Compañías de servicios públicos, privados y financieros.

A man in a boardroom challenges the advertising industry's portrayal of young people, highlighting their struggles with precarity and the desire for genuine ownership.

Video: Rosebud on Vimeo

Shot by shot

  1. A young woman in a tank top and pants runs towards and up a modern staircase, while another woman walks up the stairs in a bright, airy building.© Divina Seguros0:00
  2. A young woman with brown hair, wearing a green top and plaid pants, walks down a modern hallway with glass walls and other people in the background.© Divina Seguros0:03
  3. Two older men in suits sit at a conference table, listening intently to someone off-screen in a modern office.© Divina Seguros0:08
  4. A man with blonde hair and a beard stands next to a projector on a conference table, gesturing with his hands in a modern office.© Divina Seguros0:11
  5. A man with a beard and curly hair stands in a modern room with wood paneling and a dark painting, looking down thoughtfully.© Divina Seguros0:17
  6. A woman with bangs and a turtleneck looks directly at the camera with a serious expression in a dimly lit room.© Divina Seguros0:25
  7. A woman with reddish-brown hair and a striped shirt stands in a kitchen, looking around as a man walks past her in the background.© Divina Seguros0:31
  8. Two older men in suits are seated in an interior setting, with one man in the foreground looking thoughtful and the other man in the background out of focus.© Divina Seguros0:40
  9. Divina Seguros “Tener”, shot 25© Divina Seguros0:45
  10. A man in a black t-shirt holds a baby in a white onesie, looking down at the baby with a gentle smile, outdoors on a patio.© Divina Seguros0:58
  11. A man with curly hair and a beard lies on a pillow, looking down with a pensive expression in an interior setting.© Divina Seguros1:02
  12. Three men are seen from inside a moving truck, sitting on the ground and talking, surrounded by moving boxes and plants, on a sunny day.© Divina Seguros1:06

Stills © Divina Seguros. Made by Rosebud, Be Sweet Films and Eloi Colom.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Challenging youth stereotypes by showing real struggles and desires for ownership.

corporate meetingsocial commentarygenerational divideunrealistic expectationsaspirational imagerycall to action

The cut

Length
83 s
Shots
36
Average shot
2.3 s

What creatives use Divina Seguros “Tener” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Divina Seguros “Tener”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a tank top and pants runs towards and up a modern staircase, while another woman walks up the stairs in a bright, airy building.© Divina SegurosA young woman with brown hair, wearing a green top and plaid pants, walks down a modern hallway with glass walls and other people in the background.© Divina SegurosTwo older men in suits sit at a conference table, listening intently to someone off-screen in a modern office.© Divina SegurosA man with blonde hair and a beard stands next to a projector on a conference table, gesturing with his hands in a modern office.© Divina Seguros
    Frames from Divina Seguros “Tener”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Divina Seguros “Tener” in order, with its length, framing and what happens in it.

    A young woman in a tank top and pants runs towards and up a modern staircase, while another woman walks up the stairs in a bright, airy building.© Divina SegurosA young woman with brown hair, wearing a green top and plaid pants, walks down a modern hallway with glass walls and other people in the background.© Divina SegurosTwo older men in suits sit at a conference table, listening intently to someone off-screen in a modern office.© Divina SegurosA man with blonde hair and a beard stands next to a projector on a conference table, gesturing with his hands in a modern office.© Divina SegurosA man with a beard and curly hair stands in a modern room with wood paneling and a dark painting, looking down thoughtfully.© Divina SegurosA woman with bangs and a turtleneck looks directly at the camera with a serious expression in a dimly lit room.© Divina Seguros
    Length: 83 s · Shots: 36 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a social commentary

    Before you present an idea, you need to know who has done it, and how.

    Divina Seguros “Tener” is built on a social commentary. Search the library by idea to see every spot that uses it.

    Royal Jordanian “Fear of Flying”© Royal JordanianDove “Evolution”© DoveThe Independent “Litany”© The IndependentSuperga S.PA “The Challenge”© Superga S.PA
    Royal Jordanian · Dove · The Independent · Superga S.PA

More commercials by Eloi Colom

  • Danone "Pastoreo" (2020) commercial still© DanoneDanone “Pastoreo” 2020Dir. Eloi Colom · VML
  • Decathlon España "Get active" (2019) commercial still© Decathlon EspañaDecathlon España “Get active” 2019Dir. Eloi Colom · &Rosàs
  • SIVASDESCALZO "Asics gel kayano" (2019) commercial still© SIVASDESCALZOSIVASDESCALZO “Asics gel kayano” 2019Dir. Eloi Colom

More from Rosebud

  • Divina Pastora Seguros "Efecto pigmalión" (2015) commercial still© Divina Pastora SegurosDivina Pastora Seguros “Efecto pigmalión” 2015Dir. Jota Aronak · RosebudEl Ojo de Iberoamérica Bronze 2015

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Divina Seguros “Tener” commercial?

Eloi Colom directed it, produced by Be Sweet Films, for the agency Rosebud.

Which agency made Divina Seguros “Tener”?

Rosebud created it for Divina Seguros (2023).

What awards did Divina Seguros “Tener” win?

1 awards, including El Ojo de Iberoamérica 2023 Silver Film – FL5 – Compañías de servicios públicos, privados y financieros.

Sources for the credits and awards

elojodeiberoamerica.com