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commercial director

Lu Xiao Wei

Lu Xiao Wei is a commercial director. FrameThrower's visual library has 7 of their commercials (2023–2025), cut shot by shot. The work includes spots for eBay, Very, Tommy Hilfiger and Electronic Arts, produced most often by KODE and FAMILIA, for agencies including DEPT® UK, The Gate and Sid Lee Sport.

7
Commercials in our library
2023–2025
Active

01 · Featured

Lu Xiao Wei's most awarded commercial

Very “The Destination for Spring Style” (2025), still© VeryVery “The Destination for Spring Style” (2025), frame 2© VeryVery “The Destination for Spring Style” (2025), frame 3© VeryVery “The Destination for Spring Style” (2025), frame 4© VeryVery “The Destination for Spring Style” (2025), frame 5© VeryVery “The Destination for Spring Style” (2025), frame 6© Very

Very “The Destination for Spring Style” 2025

Three stylish women embark on a fashionable journey through a vibrant, pink-themed airport, showcasing spring outfits and the convenience of Very Pay.

Directed by Lu Xiao Wei · The Gate · KODE

02 · Brands

Brands Lu Xiao Wei has made commercials for

Every brand in the library, by award-winning work.

  • eBay2025

    3 commercials

  • Very2025

    1 commercials

  • Tommy Hilfiger2025

    1 commercials

  • Electronic Arts2023

    1 commercials

  • Bumble2024

    1 commercials

03 · Works with

Who Lu Xiao Wei works with

From the credits: the companies behind the spots, by number of spots.

Production companies Lu Xiao Wei works with

Agencies Lu Xiao Wei works with

04 · Work

Commercials by Lu Xiao Wei

Our visual library has 7 Lu Xiao Wei commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

Very “The Destination for Spring Style” (2025)© VeryVery “The Destination for Spring Style” 2025
eBay “Jake” (2025)© eBayeBay “Jake” 2025
eBay “Olive Jacket” (2025)© eBayeBay “Olive Jacket” 2025
eBay “Olive Bag” (2025)© eBayeBay “Olive Bag” 2025
Tommy Hilfiger “The F1 Movie” (2025)© Tommy HilfigerTommy Hilfiger “The F1 Movie” 2025

Most awarded

  • Very "The Destination for Spring Style" (2025) commercial still© VeryVery “The Destination for Spring Style” 2025Dir. Lu Xiao Wei · The Gate
  • eBay "Jake" (2025) commercial still© eBayeBay “Jake” 2025Dir. Lu Xiao Wei · DEPT® UK
  • eBay "Olive Jacket" (2025) commercial still© eBayeBay “Olive Jacket” 2025Dir. Lu Xiao Wei · DEPT® UK
  • eBay "Olive Bag" (2025) commercial still© eBayeBay “Olive Bag” 2025Dir. Lu Xiao Wei · DEPT® UK
  • Tommy Hilfiger "The F1 Movie" (2025) commercial still© Tommy HilfigerTommy Hilfiger “The F1 Movie” 2025Dir. Lu Xiao Wei · Sid Lee Sport
  • Bumble "Beeline" (2024) commercial still© BumbleBumble “Beeline” 2024Dir. Lu Xiao Wei
  • Electronic Arts "FIFA 23 ‘RAMADAN" (2023) commercial still© Electronic ArtsElectronic Arts “FIFA 23 ‘RAMADAN” 2023Dir. Lu Xiao Wei · Realtime Nordic

05 · For producers

What producers use Lu Xiao Wei's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Lu Xiao Wei's work and find directors with a similar style, each with every spot, agency, production company and award.

    Hakan Kemixiz© DenizbankDana Campanello© AmazonPatrick Daughters© ŠKODA UKLiz Hinlein© Publix
    Similar to Lu Xiao Wei: Hakan Kemixiz, Dana Campanello, Patrick Daughters

  2. 02Lu Xiao Wei's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 7 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Very “The Destination for Spring Style”© VeryeBay “Jake”© eBayeBay “Olive Jacket”© eBayeBay “Olive Bag”© eBay
    7 commercials, 0 award-winning

06 · Questions

About Lu Xiao Wei

What commercials has Lu Xiao Wei directed?+

7 in the library, 2023–2025, including Very “The Destination for Spring Style”, eBay “Jake”, eBay “Olive Jacket” and eBay “Olive Bag”.

Which production company does Lu Xiao Wei work with?+

Most often KODE (5 spots), also FAMILIA.

Which agencies has Lu Xiao Wei worked with?+

DEPT® UK (3), The Gate (1), Sid Lee Sport (1) and Realtime Nordic (1).

Which directors have a similar style to Lu Xiao Wei?+

Hakan Kemixiz, Dana Campanello, Patrick Daughters, Liz Hinlein and Steven Brahms, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Lu Xiao Wei: matched by the ideas, tone and categories of their commercials.