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Jonathan Dayton, portrait

commercial director

Jonathan Dayton

Jonathan Dayton is a commercial director. FrameThrower's visual library has 7 of their commercials (2000–2026), cut shot by shot, 1 of them award-winning. The work includes spots for U.S. Soccer Federation, Volkswagen, Meta and Outpost.com, produced most often by Bob Industries, for agencies including Wieden+Kennedy, Arnold Communications and Mythology.

Portrait: Bex Walton from London, England, CC BY 2.0, via Wikimedia Commons

7
Commercials in our library
1
Award-winning
2000–2026
Active

01 · Featured

Jonathan Dayton's most awarded commercial

The Gap “Slow Down” (2001), still© The GapThe Gap “Slow Down” (2001), frame 2© The GapThe Gap “Slow Down” (2001), frame 3© The GapThe Gap “Slow Down” (2001), frame 4© The GapThe Gap “Slow Down” (2001), frame 5© The GapThe Gap “Slow Down” (2001), frame 6© The Gap

D&AD Wood Pencil 2001

The Gap “Slow Down” 2001

A diverse group of young adults in colorful winter clothing joyfully play in a snowy landscape, throwing snowballs and giving piggyback rides, set to a festive song.

Directed by Jonathan Dayton · Modernista! · Bob Industries

02 · Brands

Brands Jonathan Dayton has made commercials for

Every brand in the library, by award-winning work.

  • The Gap2001

    1 commercials · 1 award-winning

  • U.S. Soccer Federation2026

    3 commercials

  • Volkswagen2000

    1 commercials

  • Meta2024

    1 commercials

  • Outpost.com2000

    1 commercials

03 · Works with

Who Jonathan Dayton works with

From the credits: the companies behind the spots, by number of spots.

Production companies Jonathan Dayton works with

Agencies Jonathan Dayton works with

04 · Awards

Jonathan Dayton's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    D&AD

    .

Top award-winning spots

  • D&AD Wood Pencil 2001The Gap “Slow Down”

05 · Work

Commercials by Jonathan Dayton

Our visual library has 7 Jonathan Dayton commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2000

Latest

U.S. Soccer Federation “Marriott Bonvoy - Biggest Pep Talk in Sports NCAA 30 Music9B” (2026)© U.S. Soccer FederationU.S. Soccer Federation “Marriott Bonvoy - Biggest Pep Talk in Sports NCAA 30 Music9B” 2026
U.S. Soccer Federation “Marriott Bonvoy - 2026 Sports Partnerships Campaign - Sports Partnerships We Will Win” (2026)© U.S. Soccer FederationU.S. Soccer Federation “Marriott Bonvoy - 2026 Sports Partnerships Campaign - Sports Partnerships We Will Win” 2026
U.S. Soccer Federation “Marriott Bonvoy - 2026 Sports Partnerships Campaign - Sports Partnerships Ultimate Superfan” (2026)© U.S. Soccer FederationU.S. Soccer Federation “Marriott Bonvoy - 2026 Sports Partnerships Campaign - Sports Partnerships Ultimate Superfan” 2026
Meta “Ready To Work” (2024)© MetaMeta “Ready To Work” 2024
The Gap “Slow Down” (2001)© The GapThe Gap “Slow Down” 2001D&AD Wood Pencil 2001

Most awarded

  • The Gap "Slow Down" (2001) commercial still© The GapThe Gap “Slow Down” 2001Dir. Jonathan Dayton · Modernista!D&AD Wood Pencil 2001
  • Volkswagen "Milky Way" (2000) commercial still© VolkswagenVolkswagen “Milky Way” 2000Dir. Jonathan Dayton · Arnold CommunicationsAICP Awards Honoree 2000
  • Outpost.com "Death Ray" (2000) commercial still© Outpost.comOutpost.com “Death Ray” 2000Dir. Jonathan Dayton · Cliff Freeman & PartnersAICP Awards Honoree 2000
  • U.S. Soccer Federation "Marriott Bonvoy - Biggest Pep Talk in Sports NCAA 30 Music9B" (2026) commercial still© U.S. Soccer FederationU.S. Soccer Federation “Marriott Bonvoy - Biggest Pep Talk in Sports NCAA 30 Music9B” 2026Dir. Jonathan Dayton · Wieden+Kennedy
  • U.S. Soccer Federation "Marriott Bonvoy - 2026 Sports Partnerships Campaign - Sports Partnerships We Will Win" (2026) commercial still© U.S. Soccer FederationU.S. Soccer Federation “Marriott Bonvoy - 2026 Sports Partnerships Campaign - Sports Partnerships We Will Win” 2026Dir. Jonathan Dayton · Wieden+Kennedy
  • U.S. Soccer Federation "Marriott Bonvoy - 2026 Sports Partnerships Campaign - Sports Partnerships Ultimate Superfan" (2026) commercial still© U.S. Soccer FederationU.S. Soccer Federation “Marriott Bonvoy - 2026 Sports Partnerships Campaign - Sports Partnerships Ultimate Superfan” 2026Dir. Jonathan Dayton · Wieden+Kennedy
  • Meta "Ready To Work" (2024) commercial still© MetaMeta “Ready To Work” 2024Dir. Jonathan Dayton · Mythology

06 · For producers

What producers use Jonathan Dayton's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Jonathan Dayton's work and find directors with a similar style, each with every spot, agency, production company and award.

    Ben Wheatley© Go CompareThe Hudson Dusters© ToyotaStudio Alfons Meyer© Prima DonnaFernando Livschitz© Singapore
    Similar to Jonathan Dayton: Ben Wheatley, The Hudson Dusters, Studio Alfons Meyer

  2. 02Jonathan Dayton's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 7 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    The Gap “Slow Down”© The GapVolkswagen “Milky Way”© VolkswagenOutpost.com “Death Ray”© Outpost.comU.S. Soccer Federation “Marriott Bonvoy - Biggest Pep Talk in Sports NCAA 30 Music9B”© U.S. Soccer Federation
    7 commercials, 1 award-winning

07 · Questions

About Jonathan Dayton

What commercials has Jonathan Dayton directed?+

7 in the library, 2000–2026, including The Gap “Slow Down”, Volkswagen “Milky Way”, Outpost.com “Death Ray” and U.S. Soccer Federation “Marriott Bonvoy - Biggest Pep Talk in Sports NCAA 30 Music9B”.

Which production company does Jonathan Dayton work with?+

Most often Bob Industries (7 spots).

Which agencies has Jonathan Dayton worked with?+

Wieden+Kennedy (3), Arnold Communications (1), Mythology (1), Cliff Freeman & Partners (1) and Modernista! (1).

What awards has Jonathan Dayton's work won?+

1 award-winning spots, including D&AD Wood Pencil 2001 for The Gap “Slow Down”.

Which directors have a similar style to Jonathan Dayton?+

Ben Wheatley, The Hudson Dusters, Studio Alfons Meyer, Fernando Livschitz and Dave Meyers, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Jonathan Dayton: matched by the ideas, tone and categories of their commercials.