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commercial director

Joel Barney

Joel Barney is a commercial director. FrameThrower's visual library has 5 of their commercials (2025–2025), cut shot by shot. The work includes spots for Nike, Soho House and Vans, produced most often by Sonder Films, for agencies including Ultra, BREAKS and Frasers Group.

5
Commercials in our library
2025–2025
Active

01 · Featured

Joel Barney's most awarded commercial

Nike “Sam Le Roy - Hartcopy” (2025), still© NikeNike “Sam Le Roy - Hartcopy” (2025), frame 2© NikeNike “Sam Le Roy - Hartcopy” (2025), frame 3© NikeNike “Sam Le Roy - Hartcopy” (2025), frame 4© NikeNike “Sam Le Roy - Hartcopy” (2025), frame 5© NikeNike “Sam Le Roy - Hartcopy” (2025), frame 6© Nike

Nike “Sam Le Roy - Hartcopy” 2025

Sam Le Roy, founder of Hartcopy, shares his passion for sneakers and the importance of context in footwear culture, highlighting the versatility of the Nike Field General.

Directed by Joel Barney · Ultra · Sonder Films

02 · Brands

Brands Joel Barney has made commercials for

Every brand in the library, by award-winning work.

  • Nike2025

    2 commercials

  • Soho House2025

    2 commercials

  • Vans2025

    1 commercials

03 · Works with

Who Joel Barney works with

From the credits: the companies behind the spots, by number of spots.

Production companies Joel Barney works with

Agencies Joel Barney works with

  • Ultra1
  • BREAKS1
  • Frasers Group1

04 · Work

Commercials by Joel Barney

Our visual library has 5 Joel Barney commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

Nike “Sam Le Roy - Hartcopy” (2025)© NikeNike “Sam Le Roy - Hartcopy” 2025
Nike “Nike - Forward” (2025)© NikeNike “Nike - Forward” 2025
Vans “x USC - X USC Launch” (2025)© VansVans “x USC - X USC Launch” 2025
Soho House “180 House” (2025)© Soho HouseSoho House “180 House” 2025
Soho House “Sauna Etiquette” (2025)© Soho HouseSoho House “Sauna Etiquette” 2025

Most awarded

  • Nike "Sam Le Roy - Hartcopy" (2025) commercial still© NikeNike “Sam Le Roy - Hartcopy” 2025Dir. Joel Barney · Ultra
  • Nike "Nike - Forward" (2025) commercial still© NikeNike “Nike - Forward” 2025Dir. Joel Barney · BREAKS
  • Vans "x USC - X USC Launch" (2025) commercial still© VansVans “x USC - X USC Launch” 2025Dir. Joel Barney · Frasers Group
  • Soho House "180 House" (2025) commercial still© Soho HouseSoho House “180 House” 2025Dir. Joel Barney
  • Soho House "Sauna Etiquette" (2025) commercial still© Soho HouseSoho House “Sauna Etiquette” 2025Dir. Joel Barney

05 · For producers

What producers use Joel Barney's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Joel Barney's work and find directors with a similar style, each with every spot, agency, production company and award.

    Tom Emmerson© New BalanceRichard Chaney© TG4Bafic© FacebookVicky Lawton© JD WIlliams
    Similar to Joel Barney: Tom Emmerson, Richard Chaney, Bafic

  2. 02Joel Barney's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 5 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Nike “Sam Le Roy - Hartcopy”© NikeNike “Nike - Forward”© NikeVans “x USC - X USC Launch”© VansSoho House “180 House”© Soho House
    5 commercials, 0 award-winning

06 · Questions

About Joel Barney

What commercials has Joel Barney directed?+

5 in the library, 2025–2025, including Nike “Sam Le Roy - Hartcopy”, Nike “Nike - Forward”, Vans “x USC - X USC Launch” and Soho House “180 House”.

Which production company does Joel Barney work with?+

Most often Sonder Films (5 spots).

Which agencies has Joel Barney worked with?+

Ultra (1), BREAKS (1) and Frasers Group (1).

Which directors have a similar style to Joel Barney?+

Tom Emmerson, Richard Chaney, Bafic, Vicky Lawton and Marco+Maria, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Joel Barney: matched by the ideas, tone and categories of their commercials.