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commercial director

Haya Waseem

Haya Waseem is a commercial director. FrameThrower's visual library has 5 of their commercials (2023–2025), cut shot by shot. The work includes spots for Ad Council, Dove, Monte Nido and Tim Hortons, produced most often by Object & Animal and OPC/4ZERO1, for agencies including StrawberryFrog, Zulu Alpha Kilo and Arnold Worldwide.

5
Commercials in our library
2023–2025
Active

01 · Featured

Haya Waseem's most awarded commercial

Dove “Changing the Compliment” (2025), still© DoveDove “Changing the Compliment” (2025), frame 2© DoveDove “Changing the Compliment” (2025), frame 3© DoveDove “Changing the Compliment” (2025), frame 4© DoveDove “Changing the Compliment” (2025), frame 5© DoveDove “Changing the Compliment” (2025), frame 6© Dove

Dove “Changing the Compliment” 2025

This ad challenges the common practice of complimenting girls solely on their appearance, encouraging a shift towards recognizing their diverse talents and strengths.

Directed by Haya Waseem · Zulu Alpha Kilo · Object & Animal

02 · Brands

Brands Haya Waseem has made commercials for

Every brand in the library, by award-winning work.

  • Ad Council2025

    2 commercials

  • Dove2025

    1 commercials

  • Monte Nido2024

    1 commercials

  • Tim Hortons2023

    1 commercials

03 · Works with

Who Haya Waseem works with

From the credits: the companies behind the spots, by number of spots.

Production companies Haya Waseem works with

Agencies Haya Waseem works with

04 · Work

Commercials by Haya Waseem

Our visual library has 5 Haya Waseem commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

Dove “Changing the Compliment” (2025)© DoveDove “Changing the Compliment” 2025
Ad Council “Office of National Drug Control Policy x Ad Council - It’s Gotta Be You” (2025)© Ad CouncilAd Council “Office of National Drug Control Policy x Ad Council - It’s Gotta Be You” 2025
Ad Council “x ONDCP - Its Got To Be You” (2025)© Ad CouncilAd Council “x ONDCP - Its Got To Be You” 2025
Monte Nido “Hidden” (2024)© Monte NidoMonte Nido “Hidden” 2024
Tim Hortons “Come As You Are” (2023)© Tim HortonsTim Hortons “Come As You Are” 2023

Most awarded

  • Dove "Changing the Compliment" (2025) commercial still© DoveDove “Changing the Compliment” 2025Dir. Haya Waseem · Zulu Alpha Kilo
  • Ad Council "Office of National Drug Control Policy x Ad Council - It’s Gotta Be You" (2025) commercial still© Ad CouncilAd Council “Office of National Drug Control Policy x Ad Council - It’s Gotta Be You” 2025Dir. Haya Waseem · StrawberryFrog
  • Ad Council "x ONDCP - Its Got To Be You" (2025) commercial still© Ad CouncilAd Council “x ONDCP - Its Got To Be You” 2025Dir. Haya Waseem · StrawberryFrog
  • Monte Nido "Hidden" (2024) commercial still© Monte NidoMonte Nido “Hidden” 2024Dir. Haya Waseem · Arnold Worldwide
  • Tim Hortons "Come As You Are" (2023) commercial still© Tim HortonsTim Hortons “Come As You Are” 2023Dir. Haya Waseem · Horizon Media

05 · For producers

What producers use Haya Waseem's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Haya Waseem's work and find directors with a similar style, each with every spot, agency, production company and award.

    Sara Dunlop© Women's AidEmma Branderhorst© KPNRogier Hesp© McDonald'sMartin Stirling© Greenpeace
    Similar to Haya Waseem: Sara Dunlop, Emma Branderhorst, Rogier Hesp

  2. 02Haya Waseem's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 5 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Dove “Changing the Compliment”© DoveAd Council “Office of National Drug Control Policy x Ad Council - It’s Gotta Be You”© Ad CouncilAd Council “x ONDCP - Its Got To Be You”© Ad CouncilMonte Nido “Hidden”© Monte Nido
    5 commercials, 0 award-winning

06 · Questions

About Haya Waseem

What commercials has Haya Waseem directed?+

5 in the library, 2023–2025, including Dove “Changing the Compliment”, Ad Council “Office of National Drug Control Policy x Ad Council - It’s Gotta Be You”, Ad Council “x ONDCP - Its Got To Be You” and Monte Nido “Hidden”.

Which production company does Haya Waseem work with?+

Most often Object & Animal (4 spots), also OPC/4ZERO1.

Which agencies has Haya Waseem worked with?+

StrawberryFrog (2), Zulu Alpha Kilo (1), Arnold Worldwide (1) and Horizon Media (1).

Which directors have a similar style to Haya Waseem?+

Sara Dunlop, Emma Branderhorst, Rogier Hesp, Martin Stirling and Marc Reisbig, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Haya Waseem: matched by the ideas, tone and categories of their commercials.