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Deutsche Telekom “Telekom - Without Consent | A Message from Ella” 2024

Deutsche Telekom “Telekom - Without Consent | A Message from Ella” (2024) is a Deutsche Telekom commercial directed by Sergej Moya. It won one award: NYF 2024 Bronze — Film Craft: Innovation.

A digital version of a young girl, Ella, created from her parents' social media posts, warns them about the dangers of sharing children's data online and its potential impact on her future.

Video: Deutsche Telekom Archiv on YouTube

Shot by shot

  1. A man and a woman, dressed in casual attire, walk out of a building and onto a city sidewalk at night.© Deutsche Telekom0:08
  2. A diverse group of people stand in line at a concession stand, with a man in a white shirt serving customers in a dimly lit cinema lobby.© Deutsche Telekom0:22
  3. A young girl with brown hair and a pink top smiles at the camera, her image displayed within a social media interface on a computer screen.© Deutsche Telekom0:31
  4. A young girl with brown hair and a pink hoodie looks directly at the camera, with white dots appearing on her face as if being tracked by software.© Deutsche Telekom0:34
  5. A young girl's face is digitally altered to an adult woman's face on a computer screen, with code visible on the left.© Deutsche Telekom0:37
  6. A young woman with dark hair and a white t-shirt speaks directly to the camera against a dark blue background.© Deutsche Telekom0:52
  7. A young woman's black and white photo on a digital ID card, with Arabic text and data fields, experiences digital glitches.© Deutsche Telekom1:23
  8. A young woman with dark hair and a white t-shirt speaks directly to the camera, with a newspaper headline about a "credit card scammer" in the background.© Deutsche Telekom1:27
  9. A young woman with dark hair and a white t-shirt speaks directly to the camera, her face digitally altered to appear as a young man, against a dark background.© Deutsche Telekom1:30
  10. A young woman with dark hair and a white t-shirt speaks in a video call, surrounded by floating, negative social media comments and a meme.© Deutsche Telekom1:42
  11. A young person with dark hair and a white shirt stands against a dark gray wall, looking directly at the camera with a serious expression.© Deutsche Telekom1:46
  12. Deutsche Telekom “Telekom - Without Consent | A Message from Ella”, shot 41© Deutsche Telekom2:01

Stills © Deutsche Telekom. Made by Sergej Moya.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

AI-generated adult Ella warns parents about online data sharing.

Tagline: “Our children's data needs special protection. Online safety for all starts with all of us.”

AI warningfuture selfdigital footprintparents' regretsocial media dangersemotional appeal

The cut

Length
164 s
Shots
43
Average shot
3.8 s
Format
mixed

What creatives use Deutsche Telekom “Telekom - Without Consent | A Message from Ella” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Deutsche Telekom “Telekom - Without Consent | A Message from Ella”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man and a woman, dressed in casual attire, walk out of a building and onto a city sidewalk at night.© Deutsche TelekomA diverse group of people stand in line at a concession stand, with a man in a white shirt serving customers in a dimly lit cinema lobby.© Deutsche TelekomA young girl with brown hair and a pink top smiles at the camera, her image displayed within a social media interface on a computer screen.© Deutsche TelekomA young girl with brown hair and a pink hoodie looks directly at the camera, with white dots appearing on her face as if being tracked by software.© Deutsche Telekom
    Frames from Deutsche Telekom “Telekom - Without Consent | A Message from Ella”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Deutsche Telekom “Telekom - Without Consent | A Message from Ella” in order, with its length, framing and what happens in it.

    A man and a woman, dressed in casual attire, walk out of a building and onto a city sidewalk at night.© Deutsche TelekomA diverse group of people stand in line at a concession stand, with a man in a white shirt serving customers in a dimly lit cinema lobby.© Deutsche TelekomA young girl with brown hair and a pink top smiles at the camera, her image displayed within a social media interface on a computer screen.© Deutsche TelekomA young girl with brown hair and a pink hoodie looks directly at the camera, with white dots appearing on her face as if being tracked by software.© Deutsche TelekomA young girl's face is digitally altered to an adult woman's face on a computer screen, with code visible on the left.© Deutsche TelekomA young woman with dark hair and a white t-shirt speaks directly to the camera against a dark blue background.© Deutsche Telekom
    Length: 164 s · Shots: 43 · Average shot: 3.8 s · Format: mixed

  3. 03Ad ideas: every spot built on a future self

    Before you present an idea, you need to know who has done it, and how.

    Deutsche Telekom “Telekom - Without Consent | A Message from Ella” is built on a future self. Search the library by idea to see every spot that uses it.

    Erskine Veterans “Erskine Veterans - One Day”© Erskine VeteransDiscover “Kennedy Space Center - Something Real”© DiscoverAegon “Life Insurance - Sooner Than You Think”© AegonBarclays “Team Talk”© Barclays
    Erskine Veterans · Discover · Aegon · Barclays

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Deutsche Telekom “Telekom - Without Consent | A Message from Ella” commercial?

Sergej Moya directed it.

What awards did Deutsche Telekom “Telekom - Without Consent | A Message from Ella” win?

1 awards, including NYF 2024 Bronze — Film Craft: Innovation.

What is the tagline of Deutsche Telekom “Telekom - Without Consent | A Message from Ella”?

“Our children's data needs special protection. Online safety for all starts with all of us.”

Sources for the credits and awards

nyfadvertising.comnyfadvertising.com