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Deutsche Telekom “Bubbles” 2025

Deutsche Telekom “Bubbles” (2025) is a Deutsche Telekom commercial directed by Alex Feil for Saatchi & Saatchi Germany, produced by Armada Films. It won 9 awards, including Epica 2025 Gold Online & Viral Films, Clio 2025 Bronze — Film Craft / Cinematography and LIA 2025 Bronze — Production & Post-Production / Cinematography.

Two young girls, separated by a magical barrier, find a way to connect and share their worlds, symbolizing the power of friendship and connection.

Video: Deutsche Telekom on YouTube

Shot by shot

  1. A blurry shot of a person's back, with light brown hair and a dark blue top, seen through a translucent, possibly watery, medium.© Deutsche Telekom0:00
  2. A young girl with blonde braids, wearing blue overalls, runs joyfully while throwing snowballs on a snowy street.© Deutsche Telekom0:06
  3. A young girl with dark hair and a maroon hat and scarf looks around while ice skating outdoors as snow falls.© Deutsche Telekom0:15
  4. A young girl with blonde braids and elf ears smiles, looking up and to the right, as she is surrounded by bubbles.© Deutsche Telekom0:22
  5. A person in a blue sweater and brown gloves kneels in the snow, forming a snowball with their hands.© Deutsche Telekom0:25
  6. A young girl with braided hair looks surprised as snow falls around her in a wintery outdoor setting.© Deutsche Telekom0:31
  7. A family of three, dressed in dark coats, walks away from the camera down a snowy street in a European town as snow falls.© Deutsche Telekom0:38
  8. Deutsche Telekom “Bubbles”, shot 37© Deutsche Telekom0:56
  9. A young woman in winter clothes dances playfully in a snowy town square next to an upside-down snowman, as snow falls around her.© Deutsche Telekom0:59
  10. A young girl in a red hat and coat makes a funny face through a rainy window, with snow falling outside on a winter day.© Deutsche Telekom1:05
  11. A young woman in a red coat and hat wipes snow off a red chair in a snowy, festive European town square.© Deutsche Telekom1:09
  12. A young girl with braided hair and elf ears looks concerned as snow falls around her in a European village.© Deutsche Telekom1:13

Stills © Deutsche Telekom. Made by Saatchi & Saatchi Germany, Armada Films and Alex Feil.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Magical snow globes connect two girls, bridging their separate worlds.

Tagline: “Connecting your world. Friendship is born.”

magical realismchildhood wonderseparated friendsparallel worldsbreaking barriersshared experience

The cut

Length
120 s
Shots
75
Average shot
1.6 s

What creatives use Deutsche Telekom “Bubbles” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Deutsche Telekom “Bubbles”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blurry shot of a person's back, with light brown hair and a dark blue top, seen through a translucent, possibly watery, medium.© Deutsche TelekomA young girl with blonde braids, wearing blue overalls, runs joyfully while throwing snowballs on a snowy street.© Deutsche TelekomA young girl with dark hair and a maroon hat and scarf looks around while ice skating outdoors as snow falls.© Deutsche TelekomA young girl with blonde braids and elf ears smiles, looking up and to the right, as she is surrounded by bubbles.© Deutsche Telekom
    Frames from Deutsche Telekom “Bubbles”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Deutsche Telekom “Bubbles” in order, with its length, framing and what happens in it.

    A blurry shot of a person's back, with light brown hair and a dark blue top, seen through a translucent, possibly watery, medium.© Deutsche TelekomA young girl with blonde braids, wearing blue overalls, runs joyfully while throwing snowballs on a snowy street.© Deutsche TelekomA young girl with dark hair and a maroon hat and scarf looks around while ice skating outdoors as snow falls.© Deutsche TelekomA young girl with blonde braids and elf ears smiles, looking up and to the right, as she is surrounded by bubbles.© Deutsche TelekomA person in a blue sweater and brown gloves kneels in the snow, forming a snowball with their hands.© Deutsche TelekomA young girl with braided hair looks surprised as snow falls around her in a wintery outdoor setting.© Deutsche Telekom
    Length: 120 s · Shots: 75 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Deutsche Telekom “Bubbles” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Alex Feil

  • McDonald's "Popov, the Clown" (2015) commercial still© McDonald'sMcDonald's “Popov, the Clown” 2015Dir. Alex Feil · Leo Burnett GermanyEpica Gold 2015
  • Mercedes-Benz "Fantastic Journey" (2014) commercial still© Mercedes-BenzMercedes-Benz “Fantastic Journey” 2014Dir. Alex Feil · Jung von MattClio Awards Gold 2014
  • Indeed "Deutschland - Ein Indeed Film - Vampire" (2026) commercial still© IndeedIndeed “Deutschland - Ein Indeed Film - Vampire” 2026Dir. Alex Feil · Serviceplan Cologne
  • Heineken "Forgotten Beers" (2025) commercial still© HeinekenHeineken “Forgotten Beers” 2025Dir. Alex Feil
  • Apple "Enjoy Beauty" (2025) commercial still© AppleApple “Enjoy Beauty” 2025Dir. Alex Feil
  • Vodafone "Do it Like Reggie" (2025) commercial still© VodafoneVodafone “Do it Like Reggie” 2025Dir. Alex Feil

More from Saatchi & Saatchi Germany

  • MediaMarktSaturn "Driving Home to Fix this" (2024) commercial still© MediaMarktSaturnMediaMarktSaturn “Driving Home to Fix this” 2024Dir. Martin Kalina · Saatchi & Saatchi Germany

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Deutsche Telekom “Bubbles” commercial?

Alex Feil directed it, produced by Armada Films, for the agency Saatchi & Saatchi Germany.

Which agency made Deutsche Telekom “Bubbles”?

Saatchi & Saatchi Germany created it for Deutsche Telekom (2025).

What awards did Deutsche Telekom “Bubbles” win?

9 awards, including Epica 2025 Gold Online & Viral Films, Epica 2025 Gold Communication Services, Epica 2025 Gold Festive & Holidays and Epica 2025 Silver Cinematography & Production Design.

What is the tagline of Deutsche Telekom “Bubbles”?

“Connecting your world. Friendship is born.”

Sources for the credits and awards

2025.liaentries.comwinners.epica-awards.comwinners.epica-awards.comwinners.epica-awards.comwinners.epica-awards.comwinners.epica-awards.comclios.comclios.comnyfadvertising.comnyfadvertising.com2025.liaentries.com2025.liaentries.com