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DB Export “I'm Drinking It For You” 2020

DB Export “I'm Drinking It For You” (2020) is a DB Export commercial directed by Damien Shatford. It won one award: NYF 2020 Gold — Artistry & Craft: Best Original Music.

A man sings a love song to his partner, demonstrating how he can do various tasks and express his affection with only one hand, leaving the other free to hold a DB Export Gold beer.

Video: Luke Haigh on Vimeo

Shot by shot

  1. A hand reaches into a refrigerator to grab a bottle of DB Export Gold beer, with another bottle remaining inside.© DB Export0:02
  2. A woman with curly hair lies in bed, smiling softly as a hand gently caresses her cheek, in a dimly lit bedroom.© DB Export0:50
  3. A man in his 30s lies in bed, looking tired and slightly confused, as a faint, ghostly overlay of a kitchen scene appears over him.© DB Export1:06
  4. A woman with curly hair in overalls stands in a grassy backyard, holding a beer bottle, seen through parted window blinds.© DB Export1:29
  5. A man sits on a couch holding a beer, then a woman with curly hair plays the flute while holding a beer in a dimly lit living room.© DB Export1:38
  6. Two naked men, one with a beer, play piano together in a sunlit room with large windows overlooking a lush green exterior.© DB Export1:59
  7. A man and a woman, both wearing headphones, stand close to a microphone in a recording studio, smiling at each other while holding bottles.© DB Export2:25
  8. A man in his 30s, wearing a tank top and shorts, sits on a blue stool in a garage, holding a beer bottle and a hand gripper, looking thoughtful.© DB Export2:32
  9. A man and a woman, both wearing light-colored loungewear, stand in a hallway holding beer bottles, looking out a window with blinds.© DB Export2:41
  10. DB Export “I'm Drinking It For You”, shot 54© DB Export2:50
  11. A diverse group of six people, wearing headphones and holding beer bottles, sing passionately into a microphone in a recording studio.© DB Export3:08
  12. A woman with curly hair, wearing a light-colored top, stands outdoors at dusk, looking around with a slightly confused expression.© DB Export3:15

Stills © DB Export. Made by Damien Shatford.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's love for his partner is so strong, he only needs one hand.

Tagline: “I'm drinking this tasty DB Export Gold, extra low carbohydrate there for you.”

one-handed taskslove songdomestic blisshumorous exaggerationmusical performancecouples activities

The cut

Length
226 s
Shots
75
Average shot
3.0 s

What creatives use DB Export “I'm Drinking It For You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of DB Export “I'm Drinking It For You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A hand reaches into a refrigerator to grab a bottle of DB Export Gold beer, with another bottle remaining inside.© DB ExportA woman with curly hair lies in bed, smiling softly as a hand gently caresses her cheek, in a dimly lit bedroom.© DB ExportA man in his 30s lies in bed, looking tired and slightly confused, as a faint, ghostly overlay of a kitchen scene appears over him.© DB ExportA woman with curly hair in overalls stands in a grassy backyard, holding a beer bottle, seen through parted window blinds.© DB Export
    Frames from DB Export “I'm Drinking It For You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of DB Export “I'm Drinking It For You” in order, with its length, framing and what happens in it.

    A hand reaches into a refrigerator to grab a bottle of DB Export Gold beer, with another bottle remaining inside.© DB ExportA woman with curly hair lies in bed, smiling softly as a hand gently caresses her cheek, in a dimly lit bedroom.© DB ExportA man in his 30s lies in bed, looking tired and slightly confused, as a faint, ghostly overlay of a kitchen scene appears over him.© DB ExportA woman with curly hair in overalls stands in a grassy backyard, holding a beer bottle, seen through parted window blinds.© DB ExportA man sits on a couch holding a beer, then a woman with curly hair plays the flute while holding a beer in a dimly lit living room.© DB ExportTwo naked men, one with a beer, play piano together in a sunlit room with large windows overlooking a lush green exterior.© DB Export
    Length: 226 s · Shots: 75 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a domestic bliss

    Before you present an idea, you need to know who has done it, and how.

    DB Export “I'm Drinking It For You” is built on a domestic bliss. Search the library by idea to see every spot that uses it.

    Uber Eats “Nails”© Uber EatsWhirlpool “Dad & Andy”© WhirlpoolHannoversche “Insure the now - Family”© HannoverschePrada “Priorities of Love”© Prada
    Uber Eats · Whirlpool · Hannoversche · Prada

More commercials by Damien Shatford

  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026
  • Macpac "Weather Anything" (2024) commercial still© MacpacMacpac “Weather Anything” 2024Dir. Damien Shatford · The Monkeys Melbourne | Part of Accenture Songshots Awards Gold 2023
  • Toyota "An Unbreakable Bond" (2021) commercial still© ToyotaToyota “An Unbreakable Bond” 2021Dir. Damien Shatford · Saatchi & Saatchi / Aucklandshots Awards Gold 2021
  • Uber Eats "Magic" (2024) commercial still© Uber EatsUber Eats “Magic” 2024Dir. Damien Shatford · SpecialSpikes Asia Silver 2024
  • Škoda UK "Electric,But Škoda" (2026) commercial still© Škoda UKŠkoda UK “Electric,But Škoda” 2026Dir. Damien Shatford · LeoBritish Arrows Bronze 2026
  • Bud Light "Keg" (2026) commercial still© Bud LightBud Light “Keg” 2026Dir. Damien Shatford · Anomaly

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the DB Export “I'm Drinking It For You” commercial?

Damien Shatford directed it.

What awards did DB Export “I'm Drinking It For You” win?

1 awards, including NYF 2020 Gold — Artistry & Craft: Best Original Music.

What is the tagline of DB Export “I'm Drinking It For You”?

“I'm drinking this tasty DB Export Gold, extra low carbohydrate there for you.”

Sources for the credits and awards

nyfadvertising.comnyfadvertising.com