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Cute Press “Just Me” 2019

Cute Press “Just Me” (2019) is a Cute Press commercial for Sour. It won one award: Spikes Asia 2019 Bronze Film B02: Other FMCG.

A young woman finds her confidence and freedom, symbolized by a glass slipper and a new perfume, as she embraces her true self in a beautiful, natural setting.

Video: Cute Press on YouTube

Shot by shot

  1. A clear glass slipper lies on the ground amidst green grass and dried leaves, evoking a fairytale aesthetic in an outdoor setting.© Cute Press0:00
  2. A young woman in a lavender dress walks away from the camera through a field of tall grass at golden hour.© Cute Press0:01
  3. A young woman's face is partially obscured by a blurry foreground element, as she looks directly at the camera with a neutral expression.© Cute Press0:02
  4. A blurry shot of a woman with dark hair, looking up and to the right, with sunlight flaring behind her, in an outdoor setting.© Cute Press0:03
  5. A woman in a white dress is partially obscured by tall grass, as she moves through a field during the day.© Cute Press0:03
  6. A young woman in a lavender dress and light blue jacket stands in a field of tall grass, looking down, with her hair blowing in the wind.© Cute Press0:05
  7. A young woman with dark hair, wearing a light purple dress, stands with her eyes closed, hand to her forehead, hair blowing in the wind, outdoors.© Cute Press0:05
  8. A young woman in a light dress stands in a field of tall grass, looking over her shoulder at the camera.© Cute Press0:06
  9. A beautiful young woman with dark hair looks directly at the camera, her hand gently touching her hair, with a soft, blurred background.© Cute Press0:07
  10. A young woman with dark hair, wearing a strapless top, sprays perfume on her neck in an outdoor setting, with text overlay.© Cute Press0:09
  11. A perfume bottle with a purple floral label stands in a field of dry grass, with text and logos on screen.© Cute Press0:11

Stills © Cute Press. Made by Sour.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fairytale imagery meets modern self-empowerment through perfume.

Tagline: “เสน่ห์ความหอม เพิ่มความเชื่อมั่นจาก Cute Press”

fairytale imagerytransformationnature's beautyself-discoveryempowerment through product

The cut

Length
15 s
Shots
11
Average shot
1.4 s

What creatives use Cute Press “Just Me” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cute Press “Just Me”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A clear glass slipper lies on the ground amidst green grass and dried leaves, evoking a fairytale aesthetic in an outdoor setting.© Cute PressA young woman in a lavender dress walks away from the camera through a field of tall grass at golden hour.© Cute PressA young woman's face is partially obscured by a blurry foreground element, as she looks directly at the camera with a neutral expression.© Cute PressA blurry shot of a woman with dark hair, looking up and to the right, with sunlight flaring behind her, in an outdoor setting.© Cute Press
    Frames from Cute Press “Just Me”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cute Press “Just Me” in order, with its length, framing and what happens in it.

    A clear glass slipper lies on the ground amidst green grass and dried leaves, evoking a fairytale aesthetic in an outdoor setting.© Cute PressA young woman in a lavender dress walks away from the camera through a field of tall grass at golden hour.© Cute PressA young woman's face is partially obscured by a blurry foreground element, as she looks directly at the camera with a neutral expression.© Cute PressA blurry shot of a woman with dark hair, looking up and to the right, with sunlight flaring behind her, in an outdoor setting.© Cute PressA woman in a white dress is partially obscured by tall grass, as she moves through a field during the day.© Cute PressA young woman in a lavender dress and light blue jacket stands in a field of tall grass, looking down, with her hair blowing in the wind.© Cute Press
    Length: 15 s · Shots: 11 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a transformation

    Before you present an idea, you need to know who has done it, and how.

    Cute Press “Just Me” is built on a transformation. Search the library by idea to see every spot that uses it.

    BBC “Trails Will Blaze”© BBCJindal Steel and Power “Jindal Steel- the Steel of India”© Jindal Steel and PowerChannel 4 “Meet the Superhumans”© Channel 4Kalbaz “Ping Pong”© Kalbaz
    BBC · Jindal Steel and Power · Channel 4 · Kalbaz

More from Sour

  • Sabina "Sabina Braless" (2024) commercial still© SabinaSabina “Sabina Braless” 2024Dir. Rong Soralamp · SourSpikes Asia Silver 2025

Award-winning beauty & personal care commercials

Questions

Which agency made Cute Press “Just Me”?

Sour created it for Cute Press (2019).

What awards did Cute Press “Just Me” win?

1 awards, including Spikes Asia 2019 Bronze Film B02: Other FMCG.

What is the tagline of Cute Press “Just Me”?

“เสน่ห์ความหอม เพิ่มความเชื่อมั่นจาก Cute Press”

Sources for the credits and awards

The Work