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Corona “100 Años” 2025

Corona “100 Años” (2025) is a Corona commercial directed by Tomas Posse for GUT México, produced by Landia. It won one award: El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

A nostalgic journey through a century of beach life, celebrating the timeless joy of sun, sand, and Corona beer, culminating in the tagline "This is Living."

Video: Corona on YouTube

Shot by shot

  1. A man with curly hair and a mustache, wearing a sweater vest and tie, walks on a beach with other people in a grainy, black and white film.© Corona0:01
  2. A woman in a black swimsuit and a man in swim trunks are on a sunny beach, with the camera looking over the shoulder of a woman in a swim cap.© Corona0:14
  3. A wide shot shows a sandy beach with large, light-colored rock formations under a clear blue sky, with the ocean visible in the distance.© Corona0:24
  4. A woman in sunglasses and a bikini laughs joyfully while lying on dark rocks, with another person's arm visible beside her.© Corona0:31
  5. A person's hand sprinkles salt over four small, cooked fish arranged on a white plate, on a rustic wooden surface.© Corona0:37
  6. Corona “100 Años”, shot 31© Corona0:43
  7. A woman with dark hair and tanned skin smiles, looking up and to the right, against a bright blue sky.© Corona0:49
  8. A young woman with long blonde hair smiles, looking out at the ocean from a boat on a sunny day.© Corona0:54
  9. A woman in a swimsuit reaches for a Corona beer from a glass-fronted refrigerator on a sunny patio.© Corona1:00
  10. A man with dark hair and a beard, wearing a white shirt, holds a Corona beer bottle on a rocky beach with turquoise water.© Corona1:03
  11. A man in a blue polo shirt and white shorts dances with a woman in a bikini on a seaside wall, then a woman laughs at the camera.© Corona1:11
  12. A young woman with short blonde hair winks and smiles at the camera, beckoning with her hand on a beach at golden hour.© Corona1:19

Stills © Corona. Made by GUT México, Landia and Tomas Posse.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Archival footage and modern shots blend to show Corona's enduring presence in beach culture.

Tagline: “THIS IS LIVING”

archival footagetime lapseslice of lifebeach lifestylegenerational continuityproduct integration

The cut

Length
90 s
Shots
71
Average shot
1.3 s
Format
mixed

What creatives use Corona “100 Años” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Corona “100 Años”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with curly hair and a mustache, wearing a sweater vest and tie, walks on a beach with other people in a grainy, black and white film.© CoronaA woman in a black swimsuit and a man in swim trunks are on a sunny beach, with the camera looking over the shoulder of a woman in a swim cap.© CoronaA wide shot shows a sandy beach with large, light-colored rock formations under a clear blue sky, with the ocean visible in the distance.© CoronaA woman in sunglasses and a bikini laughs joyfully while lying on dark rocks, with another person's arm visible beside her.© Corona
    Frames from Corona “100 Años”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Corona “100 Años” in order, with its length, framing and what happens in it.

    A man with curly hair and a mustache, wearing a sweater vest and tie, walks on a beach with other people in a grainy, black and white film.© CoronaA woman in a black swimsuit and a man in swim trunks are on a sunny beach, with the camera looking over the shoulder of a woman in a swim cap.© CoronaA wide shot shows a sandy beach with large, light-colored rock formations under a clear blue sky, with the ocean visible in the distance.© CoronaA woman in sunglasses and a bikini laughs joyfully while lying on dark rocks, with another person's arm visible beside her.© CoronaA person's hand sprinkles salt over four small, cooked fish arranged on a white plate, on a rustic wooden surface.© CoronaCorona “100 Años”, 0:43© Corona
    Length: 90 s · Shots: 71 · Average shot: 1.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a archival footage

    Before you present an idea, you need to know who has done it, and how.

    Corona “100 Años” is built on a archival footage. Search the library by idea to see every spot that uses it.

    Kombi Volkswagen “Los últimos deseos de la kombi”© Kombi VolkswagenSuperga S.PA “The Challenge”© Superga S.PAMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationNike “Greatness”© Nike
    Kombi Volkswagen · Superga S.PA · McKenzie River Corporation · Nike

More from GUT México

  • Oakley Meta "Cascarita en la Cima" (2026) commercial still© Oakley MetaOakley Meta “Cascarita en la Cima” 2026Dir. Flavio Morales · GUT México
  • Mercado Libre "Día del Padre" (2025) commercial still© Mercado LibreMercado Libre “Día del Padre” 2025Dir. Nico Casavecchia · GUT México

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Corona “100 Años” commercial?

Tomas Posse directed it, produced by Landia, for the agency GUT México.

Which agency made Corona “100 Años”?

GUT México created it for Corona (2025).

What awards did Corona “100 Años” win?

1 awards, including El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

What is the tagline of Corona “100 Años”?

“THIS IS LIVING”

Sources for the credits and awards

elojodeiberoamerica.com