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Colgate “Agua” 2014

Colgate “Agua” (2014) is a Colgate commercial directed by Milovan Radovic for Young & Rubicam Perú, produced by Patria. It won one award: El Ojo de Iberoamérica 2014 Silver Film.

This ad highlights the significant amount of water wasted when people leave the tap running while brushing their teeth or washing their face, promoting water conservation.

Video: Colgate - Mexico on YouTube

Shot by shot

  1. A man in a grey t-shirt and striped pajama pants stands with his back to the camera in a bathroom, reaching for something above a sink.© Colgate0:00
  2. Colgate “Agua”, shot 2© Colgate0:03
  3. A person's hand holds a glass under a running faucet, filling it with water in a bathroom sink.© Colgate0:12
  4. A person's hand reaches for a glass under a running faucet in a clean, white bathroom sink.© Colgate0:15
  5. A person's hands are seen filling a small bowl with water from a running faucet in a bathroom sink, then washing a pear under the running water.© Colgate0:18
  6. A young girl washes her face and a man brushes his teeth in a bathroom, with water running from the tap, highlighting water waste.© Colgate0:27
  7. The Colgate logo appears on a red ribbon against a white background, with a subtle gradient.© Colgate0:56

Stills © Colgate. Made by Young & Rubicam Perú, Patria and Milovan Radovic.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcases water waste during daily routines to encourage conservation.

everyday routineenvironmental messageslow-motion watercontrast of actionseducational facts

The cut

Length
60 s
Shots
7
Average shot
8.6 s

What creatives use Colgate “Agua” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Colgate “Agua”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a grey t-shirt and striped pajama pants stands with his back to the camera in a bathroom, reaching for something above a sink.© ColgateColgate “Agua”, 0:03© ColgateA person's hand holds a glass under a running faucet, filling it with water in a bathroom sink.© ColgateA person's hand reaches for a glass under a running faucet in a clean, white bathroom sink.© Colgate
    Frames from Colgate “Agua”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Colgate “Agua” in order, with its length, framing and what happens in it.

    A man in a grey t-shirt and striped pajama pants stands with his back to the camera in a bathroom, reaching for something above a sink.© ColgateColgate “Agua”, 0:03© ColgateA person's hand holds a glass under a running faucet, filling it with water in a bathroom sink.© ColgateA person's hand reaches for a glass under a running faucet in a clean, white bathroom sink.© ColgateA person's hands are seen filling a small bowl with water from a running faucet in a bathroom sink, then washing a pear under the running water.© ColgateA young girl washes her face and a man brushes his teeth in a bathroom, with water running from the tap, highlighting water waste.© Colgate
    Length: 60 s · Shots: 7 · Average shot: 8.6 s

  3. 03Ad ideas: every spot built on a everyday routine

    Before you present an idea, you need to know who has done it, and how.

    Colgate “Agua” is built on a everyday routine. Search the library by idea to see every spot that uses it.

    Jordan Oral Care “Oral Health for Life”© Jordan Oral CareMarie Jo “The Invisible Force”© Marie JoProcter & Gamble “Fairy - Dream Team”© Procter & GambleDove Men “Whole Body Deo”© Dove Men
    Jordan Oral Care · Marie Jo · Procter & Gamble · Dove Men

More from Young & Rubicam Perú

  • Lucha contra el Cáncer "Ataúdes" (2012) commercial still© Lucha contra el CáncerLucha contra el Cáncer “Ataúdes” 2012Dir. Nelson Wissar · Young & Rubicam PerúEl Ojo de Iberoamérica Gold 2012

Award-winning beauty & personal care commercials

Questions

Who directed the Colgate “Agua” commercial?

Milovan Radovic directed it, produced by Patria, for the agency Young & Rubicam Perú.

Which agency made Colgate “Agua”?

Young & Rubicam Perú created it for Colgate (2014).

What awards did Colgate “Agua” win?

1 awards, including El Ojo de Iberoamérica 2014 Silver Film.

Sources for the credits and awards

elojodeiberoamerica.com