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Challenger “Tree” 2014

Challenger “Tree” (2014) is a Challenger commercial directed by Adrian Lawrence for 303 Lowe, produced by Fin Design + Effects. It won one award: Clio 2014 Bronze — Film Technique / Animation.

A stop-motion animation using paper figures and newspaper clippings illustrates the challenges of retirement planning and how Challenger annuities offer a guaranteed income for life.

Video: Fin Design + Effects on Vimeo

Shot by shot

  1. A newspaper spread on a wooden desk with glasses, a pen, and car keys, as small leaf-shaped cutouts fall onto the paper.© Challenger0:00
  2. Two paper-made people walk through an orchard of paper trees with red apples, as paper leaves fall and the background darkens.© Challenger0:05
  3. Two paper figures, one in a hat and cloak and the other in a suit, stand facing each other as the cloaked figure offers an apple to the suited figure, who then takes a bite.© Challenger0:13
  4. Two paper figures, a man and a woman, stand with their backs to the camera, looking at a glowing tree on a hill in a dark, stylized landscape.© Challenger0:16
  5. Two paper-crafted people, an older man and a younger woman, walk hand-in-hand through a field of paper trees under a paper apple tree.© Challenger0:19
  6. Two paper figures, a man and a woman, stand under a paper tree with red apples, as the man offers an apple to the woman in a stop-motion animation.© Challenger0:21
  7. Two paper figures, a man and a woman, sit under a paper apple tree with red apples, looking out at a hazy horizon.© Challenger0:25

Stills © Challenger. Made by 303 Lowe, Fin Design + Effects and Adrian Lawrence.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Paper world visualizes retirement challenges and the security of Challenger annuities.

Tagline: “Speak to your financial adviser or call 13 35 66”

paper craft animationpersonification of conceptsproblem-solution narrativesymbolic imageryvisual metaphor

The cut

Length
30 s
Shots
8
Average shot
3.8 s
Format
stop motion

What creatives use Challenger “Tree” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Challenger “Tree”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A newspaper spread on a wooden desk with glasses, a pen, and car keys, as small leaf-shaped cutouts fall onto the paper.© ChallengerTwo paper-made people walk through an orchard of paper trees with red apples, as paper leaves fall and the background darkens.© ChallengerTwo paper figures, one in a hat and cloak and the other in a suit, stand facing each other as the cloaked figure offers an apple to the suited figure, who then takes a bite.© ChallengerTwo paper figures, a man and a woman, stand with their backs to the camera, looking at a glowing tree on a hill in a dark, stylized landscape.© Challenger
    Frames from Challenger “Tree”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Challenger “Tree” in order, with its length, framing and what happens in it.

    A newspaper spread on a wooden desk with glasses, a pen, and car keys, as small leaf-shaped cutouts fall onto the paper.© ChallengerTwo paper-made people walk through an orchard of paper trees with red apples, as paper leaves fall and the background darkens.© ChallengerTwo paper figures, one in a hat and cloak and the other in a suit, stand facing each other as the cloaked figure offers an apple to the suited figure, who then takes a bite.© ChallengerTwo paper figures, a man and a woman, stand with their backs to the camera, looking at a glowing tree on a hill in a dark, stylized landscape.© ChallengerTwo paper-crafted people, an older man and a younger woman, walk hand-in-hand through a field of paper trees under a paper apple tree.© ChallengerTwo paper figures, a man and a woman, stand under a paper tree with red apples, as the man offers an apple to the woman in a stop-motion animation.© Challenger
    Length: 30 s · Shots: 8 · Average shot: 3.8 s · Format: stop motion

  3. 03Ad ideas: every spot built on a problem-solution narrative

    Before you present an idea, you need to know who has done it, and how.

    Challenger “Tree” is built on a problem-solution narrative. Search the library by idea to see every spot that uses it.

    Claude AI “Keep Thinking”© Claude AIPNC Bank “The Brilliance of Boring”© PNC BankEtsy “Super Bowl LVIII”© EtsyGenea “Where Babies Come From”© Genea
    Claude AI · PNC Bank · Etsy · Genea

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Challenger “Tree” commercial?

Adrian Lawrence directed it, produced by Fin Design + Effects, for the agency 303 Lowe.

Which agency made Challenger “Tree”?

303 Lowe created it for Challenger (2014).

What awards did Challenger “Tree” win?

1 awards, including Clio 2014 Bronze — Film Technique / Animation.

What is the tagline of Challenger “Tree”?

“Speak to your financial adviser or call 13 35 66”

Sources for the credits and awards

clios.com