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Centraal Beheer “Rio” 2002

Centraal Beheer “Rio” (2002) is a Centraal Beheer commercial directed by Trevor Melvin for Result DDB, produced by Blink. It won one award: D&AD 2002 Wood Pencil — TV & Cinema Advertising Crafts / Direction.

Two men on their way to a holiday in Rio crash their van into a jewelry store, leading to an unexpected and comical turn of events.

Video: Trevor Melvin on Vimeo

Shot by shot

  1. A wide shot of a rundown coastal town with small houses and sheds, with a large power plant and industrial area in the background under a grey sky.© Centraal Beheer0:00
  2. A man with dark hair and a white t-shirt looks shocked, reflected in a mirror with bottles in the foreground in a bathroom.© Centraal Beheer0:14
  3. A shirtless man in his 20s stands in a messy, run-down kitchen, putting clothes into a laundry basket.© Centraal Beheer0:17
  4. A man in a dark jacket and pants gets into a white Ford van parked on a narrow street next to a brick wall.© Centraal Beheer0:20
  5. A white Ford van drives slowly down a narrow, brick-walled alleyway in an industrial area with houses and cranes visible in the background.© Centraal Beheer0:26
  6. Two men in a car, the driver smiling and the passenger looking out the window, driving on a road during the day.© Centraal Beheer0:28
  7. A POV shot from inside a car driving down a street lined with houses and shops, with a rearview mirror visible.© Centraal Beheer0:34
  8. Two men are driving in a car, the driver looks worried while the passenger sings loudly, as they drive past buildings.© Centraal Beheer0:37
  9. A blurry, grainy, black and white security camera shot shows a car crashing through a storefront window, sending debris flying into the interior.© Centraal Beheer0:42
  10. Two men in a wrecked car look out the windshield with wide eyes, appearing shocked and scared.© Centraal Beheer0:51
  11. A man with a bruised face and dark hair sits in a car, looking around with a worried expression after a car crash.© Centraal Beheer0:58
  12. Two men, one driving and one in the passenger seat, look at each other with worried expressions inside a damaged vehicle.© Centraal Beheer1:01

Stills © Centraal Beheer. Made by Result DDB, Blink and Trevor Melvin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A holiday trip gone wrong, leading to an accidental robbery.

Tagline: “Just call us.”

unexpected turn of eventsmisunderstanding of intentionsslapstick comedyironic twistbuddy duoroad trip gone wrong

The cut

Length
71 s
Shots
38
Average shot
1.9 s

What creatives use Centraal Beheer “Rio” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Centraal Beheer “Rio”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a rundown coastal town with small houses and sheds, with a large power plant and industrial area in the background under a grey sky.© Centraal BeheerA man with dark hair and a white t-shirt looks shocked, reflected in a mirror with bottles in the foreground in a bathroom.© Centraal BeheerA shirtless man in his 20s stands in a messy, run-down kitchen, putting clothes into a laundry basket.© Centraal BeheerA man in a dark jacket and pants gets into a white Ford van parked on a narrow street next to a brick wall.© Centraal Beheer
    Frames from Centraal Beheer “Rio”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Centraal Beheer “Rio” in order, with its length, framing and what happens in it.

    A wide shot of a rundown coastal town with small houses and sheds, with a large power plant and industrial area in the background under a grey sky.© Centraal BeheerA man with dark hair and a white t-shirt looks shocked, reflected in a mirror with bottles in the foreground in a bathroom.© Centraal BeheerA shirtless man in his 20s stands in a messy, run-down kitchen, putting clothes into a laundry basket.© Centraal BeheerA man in a dark jacket and pants gets into a white Ford van parked on a narrow street next to a brick wall.© Centraal BeheerA white Ford van drives slowly down a narrow, brick-walled alleyway in an industrial area with houses and cranes visible in the background.© Centraal BeheerTwo men in a car, the driver smiling and the passenger looking out the window, driving on a road during the day.© Centraal Beheer
    Length: 71 s · Shots: 38 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a slapstick comedy

    Before you present an idea, you need to know who has done it, and how.

    Centraal Beheer “Rio” is built on a slapstick comedy. Search the library by idea to see every spot that uses it.

    Uber Eats “Pirate's Booty”© Uber EatsRema 1000 “Crazy Santa”© Rema 1000Audi “Clowns”© AudiPaperchase “Cupid”© Paperchase
    Uber Eats · Rema 1000 · Audi · Paperchase

More commercials by Trevor Melvin

  • COI "Dave" (1996) commercial still© COICOI “Dave” 1996Dir. Trevor Melvin · DMB&BBritish Arrows Gold 1996
  • Mackle Petfoods "Dogs don’t care what they eat - Naturo do" (2024) commercial still© Mackle PetfoodsMackle Petfoods “Dogs don’t care what they eat - Naturo do” 2024Dir. Trevor Melvin · VCCP
  • Hospitality Action "Fred" (2020) commercial still© Hospitality ActionHospitality Action “Fred” 2020Dir. Trevor Melvin · Dave and Rob
  • 888 Holdings "Championship Kitmen" (2018) commercial still© 888 Holdings888 Holdings “Championship Kitmen” 2018Dir. Trevor Melvin
  • Pampers "Dart" (2014) commercial still© PampersPampers “Dart” 2014Dir. Trevor Melvin · Saatchi Saatchi Dubai

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Centraal Beheer “Rio” commercial?

Trevor Melvin directed it, produced by Blink, for the agency Result DDB.

Which agency made Centraal Beheer “Rio”?

Result DDB created it for Centraal Beheer (2002).

What awards did Centraal Beheer “Rio” win?

1 awards, including D&AD 2002 Wood Pencil — TV & Cinema Advertising Crafts / Direction.

What is the tagline of Centraal Beheer “Rio”?

“Just call us.”

Sources for the credits and awards

dandad.org