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Carlsberg “Forever Fans” 2022

Carlsberg “Forever Fans” (2022) is a Carlsberg commercial directed by Henry Curchod for Worth Your While, produced by Biscuit Filmworks. It won one award: Eurobest 2022 Bronze Film A01: Consumer Goods.

A montage of Liverpool FC fans in a pub, celebrating iconic goals from different eras, highlighting Carlsberg's long-standing partnership with the club.

Video: Carlsberg on YouTube

Shot by shot

  1. A man in his 40s, wearing a black leather jacket, stands in a dimly lit pub, looking out a stained-glass window.© Carlsberg0:03
  2. A person mops a wet floor in a dimly lit bar, with light streaming through stained glass windows in the background.© Carlsberg0:05
  3. A male bartender in his 30s, wearing a brown shirt and apron, is seen from behind, setting up chairs in a dimly lit pub, preparing for a game.© Carlsberg0:06
  4. A bartender's arm holds a Liverpool FC branded glass under a beer tap, filling it with beer in a dimly lit pub.© Carlsberg0:11
  5. A male bartender in his 40s, wearing a dark shirt and suspenders, intently pours a beer from a tap into a glass in a dimly lit bar.© Carlsberg0:13
  6. A person watches a vintage football match on an old television set, with the date "March 6, 1993" and the text "A hero of his time" appearing on screen.© Carlsberg0:16
  7. Three men in a pub watch a football match on an old TV, with one man holding his head in anticipation.© Carlsberg0:31
  8. A group of football fans in a pub react to a game, with one woman holding up two pints of beer in excitement.© Carlsberg0:33
  9. A group of male football fans in a dimly lit pub cheer as they watch a match on a TV screen, with some raising their arms in excitement.© Carlsberg0:40
  10. A group of people watch a soccer game on a TV screen in a dimly lit pub, with a Carlsberg sign visible on the wall.© Carlsberg0:51
  11. A diverse crowd of football fans in a dimly lit bar cheers and raises their arms, celebrating a goal on a TV screen.© Carlsberg1:05
  12. A bartender's hand holds a glass with a Liverpool FC logo as beer is poured from a tap, filling the glass with foam in a dimly lit pub.© Carlsberg1:17

Stills © Carlsberg. Made by Worth Your While, Biscuit Filmworks and Henry Curchod.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrating 30 years of partnership through the eyes of Liverpool FC fans.

Tagline: “Partners for 30 years. Forever fans.”

sports fandomnostalgiatime lapsepub settingiconic momentsshared experience

The cut

Length
88 s
Shots
28
Average shot
3.1 s

What creatives use Carlsberg “Forever Fans” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Carlsberg “Forever Fans”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in his 40s, wearing a black leather jacket, stands in a dimly lit pub, looking out a stained-glass window.© CarlsbergA person mops a wet floor in a dimly lit bar, with light streaming through stained glass windows in the background.© CarlsbergA male bartender in his 30s, wearing a brown shirt and apron, is seen from behind, setting up chairs in a dimly lit pub, preparing for a game.© CarlsbergA bartender's arm holds a Liverpool FC branded glass under a beer tap, filling it with beer in a dimly lit pub.© Carlsberg
    Frames from Carlsberg “Forever Fans”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Carlsberg “Forever Fans” in order, with its length, framing and what happens in it.

    A man in his 40s, wearing a black leather jacket, stands in a dimly lit pub, looking out a stained-glass window.© CarlsbergA person mops a wet floor in a dimly lit bar, with light streaming through stained glass windows in the background.© CarlsbergA male bartender in his 30s, wearing a brown shirt and apron, is seen from behind, setting up chairs in a dimly lit pub, preparing for a game.© CarlsbergA bartender's arm holds a Liverpool FC branded glass under a beer tap, filling it with beer in a dimly lit pub.© CarlsbergA male bartender in his 40s, wearing a dark shirt and suspenders, intently pours a beer from a tap into a glass in a dimly lit bar.© CarlsbergA person watches a vintage football match on an old television set, with the date "March 6, 1993" and the text "A hero of his time" appearing on screen.© Carlsberg
    Length: 88 s · Shots: 28 · Average shot: 3.1 s

  3. 03Ad ideas: every spot built on a sports fandom

    Before you present an idea, you need to know who has done it, and how.

    Carlsberg “Forever Fans” is built on a sports fandom. Search the library by idea to see every spot that uses it.

    Budweiser “True”© BudweiserTyC Copa America “Trump”© TyC Copa AmericaComcast SportsNet “World Championship Baby”© Comcast SportsNetThe Home Depot “Build It Like Beckham”© The Home Depot
    Budweiser · TyC Copa America · Comcast SportsNet · The Home Depot

More from Worth Your While

  • People Like Us "Name the Bias" (2025) commercial still© People Like UsPeople Like Us “Name the Bias” 2025Dir. Naghmeh Pour · Worth Your Whileshots Awards Gold 2025
  • Carlsberg "x Liverpool - Miracle of 2005" (2025) commercial still© CarlsbergCarlsberg “x Liverpool - Miracle of 2005” 2025Worth Your While
  • Boots "Pipe Down" (2024) commercial still© BootsBoots “Pipe Down” 2024Dir. James Rouse · Worth Your While

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Carlsberg “Forever Fans” commercial?

Henry Curchod directed it, produced by Biscuit Filmworks, for the agency Worth Your While.

Which agency made Carlsberg “Forever Fans”?

Worth Your While created it for Carlsberg (2022).

What awards did Carlsberg “Forever Fans” win?

1 awards, including Eurobest 2022 Bronze Film A01: Consumer Goods.

What is the tagline of Carlsberg “Forever Fans”?

“Partners for 30 years. Forever fans.”

Sources for the credits and awards

The Work