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Campaign Against Living Miserably “Stopping Suicide” 2025

Campaign Against Living Miserably “Stopping Suicide” (2025) is a Campaign Against Living Miserably commercial directed by Simon + Ben for Witness Studios, produced by Witness Studios. It won one award: British Arrows 2025 Bronze — The Impact Award.

This ad shows how people can help prevent suicide by reaching out to friends and family, and by using the CALM helpline.

Video: Campaign Against Living Miserably on YouTube

Shot by shot

  1. A wide shot of a city skyline with modern buildings in the background, and traditional houses with red roofs in the foreground, framed by lush green trees.© Campaign Against Living Miserably0:00
  2. A young woman with red hair, wearing a pink shirt and denim jacket, speaks to someone off-camera in a dimly lit room.© Campaign Against Living Miserably0:05
  3. A group of young men are gathered on a football pitch at dusk, with tall residential buildings in the background, as one of them prepares to leave.© Campaign Against Living Miserably0:27
  4. A young Black man in a white t-shirt looks around with a neutral expression in an urban outdoor setting at dusk.© Campaign Against Living Miserably0:32
  5. A young woman with dark hair in a ponytail sits in the driver's seat of a car, looking out the window with a neutral expression.© Campaign Against Living Miserably0:43
  6. A young woman with red hair and a white t-shirt looks directly at the camera, her face partially shadowed, in an interior setting.© Campaign Against Living Miserably0:59
  7. A person holds a smartphone displaying the CALM website with the text "GO AHEAD AND ASK" on screen, in an interior setting.© Campaign Against Living Miserably1:16
  8. A group of young men walk down a narrow, brick-walled apartment building hallway, carrying paper bags, as they talk to each other.© Campaign Against Living Miserably1:33
  9. Three young men stand at an open doorway, looking into a dark room, with one holding a paper bag, in a residential building.© Campaign Against Living Miserably1:37
  10. A close-up shot of a computer screen shows a chat conversation with a helpline worker typing a message.© Campaign Against Living Miserably1:55
  11. A blurry shot of an orange banner with the words "CAMPAIGN AGAINST LIVING MISERABLY" in white and blue, against a cloudy sky.© Campaign Against Living Miserably2:38
  12. A close-up shot shows two people embracing, with one person holding a photo of a man and a child, possibly at a memorial or protest.© Campaign Against Living Miserably2:44

Stills © Campaign Against Living Miserably. Made by Witness Studios, Witness Studios and Simon + Ben.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Real stories of people struggling with suicidal thoughts and those who helped them.

Tagline: “United Against Suicide”

personal testimonyfriends helping friendsfamily supporthelpline interventionovercoming adversitycommunity support

The cut

Length
178 s
Shots
67
Average shot
2.7 s

What creatives use Campaign Against Living Miserably “Stopping Suicide” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Campaign Against Living Miserably “Stopping Suicide”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a city skyline with modern buildings in the background, and traditional houses with red roofs in the foreground, framed by lush green trees.© Campaign Against Living MiserablyA young woman with red hair, wearing a pink shirt and denim jacket, speaks to someone off-camera in a dimly lit room.© Campaign Against Living MiserablyA group of young men are gathered on a football pitch at dusk, with tall residential buildings in the background, as one of them prepares to leave.© Campaign Against Living MiserablyA young Black man in a white t-shirt looks around with a neutral expression in an urban outdoor setting at dusk.© Campaign Against Living Miserably
    Frames from Campaign Against Living Miserably “Stopping Suicide”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Campaign Against Living Miserably “Stopping Suicide” in order, with its length, framing and what happens in it.

    A wide shot of a city skyline with modern buildings in the background, and traditional houses with red roofs in the foreground, framed by lush green trees.© Campaign Against Living MiserablyA young woman with red hair, wearing a pink shirt and denim jacket, speaks to someone off-camera in a dimly lit room.© Campaign Against Living MiserablyA group of young men are gathered on a football pitch at dusk, with tall residential buildings in the background, as one of them prepares to leave.© Campaign Against Living MiserablyA young Black man in a white t-shirt looks around with a neutral expression in an urban outdoor setting at dusk.© Campaign Against Living MiserablyA young woman with dark hair in a ponytail sits in the driver's seat of a car, looking out the window with a neutral expression.© Campaign Against Living MiserablyA young woman with red hair and a white t-shirt looks directly at the camera, her face partially shadowed, in an interior setting.© Campaign Against Living Miserably
    Length: 178 s · Shots: 67 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a personal testimony

    Before you present an idea, you need to know who has done it, and how.

    Campaign Against Living Miserably “Stopping Suicide” is built on a personal testimony. Search the library by idea to see every spot that uses it.

    National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE”© National Ovarian Cancer Coalition (NOCC)Australia for UNHCR “The Reluctant Shanty”© Australia for UNHCRMastercard “Touch Card”© Mastercardtruth “This is Quitting”© truth
    National Ovarian Cancer Coalition (NOCC) · Australia for UNHCR · Mastercard · truth

More commercials by Simon + Ben

  • Wimbledon "The Coin Toss" (2019) commercial still© WimbledonWimbledon “The Coin Toss” 2019Dir. Simon + Ben · McCann

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Campaign Against Living Miserably “Stopping Suicide” commercial?

Simon + Ben directed it, produced by Witness Studios, for the agency Witness Studios.

Which agency made Campaign Against Living Miserably “Stopping Suicide”?

Witness Studios created it for Campaign Against Living Miserably (2025).

What awards did Campaign Against Living Miserably “Stopping Suicide” win?

1 awards, including British Arrows 2025 Bronze — The Impact Award.

What is the tagline of Campaign Against Living Miserably “Stopping Suicide”?

“United Against Suicide”

Sources for the credits and awards

britisharrows.com